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THE WORLD’S TOP 10 LIVE STREAMERS IN 2025

The world’s top 10 most popular live streamers in 2025. The top 10 most watched live streamers in 2025. The most followed streamers on Twitch, Kick and YouTube.

By Mau, Global Head of Marketing Strategy at eDigital.

THE WORLD’S TOP 10 LIVE STREAMERS IN 2025

Before you start using some of the world’s top 10 most popular live streamers in 2025, let me tell you something you probably have been turning a blind eye to…

Social media platforms are not helping your business

• Social media platforms are “money extraction” machines. Their business model is designed to make money from you. Their algorithm have deliberately been engineered to initially offers you tones of traffic but after a while it lowers your organic reach so you have to buy ads to reach your followers.
• That’s why a tiny fraction of your followers get to watch your posts. This is a massive issue affecting thousands of marketers.
• You keep trying to build audiences on social media platforms you will never own. 
• You cannot transfer your hard-earned social media followers to your best CRM software.
• Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE WORLD’S TOP 10 LIVE STREAMERS IN 2025

The research was completed by some of our best Instagram virtual assistants

10. Charles Christopher White Jr

Charles Christopher White Jr is a popular streamer with 16+ million followers on YouTube (@penguinz0) and 5+ million followers on Twitch (@Moistcr1tikal)

Just in: The world’s top 10 female streamers – list

“Some of the world’s most popular live streamers will continue to partner with brands to help them build a community of raving fans this year”

Mau

Marketers are reading this year’s top 10 social media marketing trends

9. Kai Cenat

Kai Cenat is a popular live streamer on Twitch with 9+ million followers.

Kai Cenat brand partnerships include Nike, NBA’s All-Star Celebrity Game and collaborations with Nicki Minaj.

⚡️ Trending this week: how to write the best digital marketing plan

8. ElSpreen

ElSpreen is a popular live streamer on Twitch with 9+ million followers.

⚡️ Breaking news: the new TikTok logo PNG

7. xQc

xQc is one of the world’s top 10 most popular live streamers with 12+ million followers on Twitch and 600+ thousand followers on Kick

Interesting read: the best live-shopping apps and live-selling software

6. TommyInnit

Thomas Michael Simons, better known as TommyInnit, is one of the world’s top 10 most popular live streamers with 15.1+ million followers on Youtube and 7.3+ million followers on Twitch.

Thomas is an English YouTuber, Twitch streamer, author and one of the top British comedians

He produces Minecraft-related videos and live streams, including collaborations with fellow YouTubers and streamers in the Dream SMP.

TommyInnit has also entered the exclusive list of the top 250 most-followed Brits on Instagram

5. Ibai Llanos

Ibai Llanos is a popular live streamer on Twitch with 15+ million followers.

The world’s top 25 most-followed TikTok celebrities – ranking list.

On Twitch, the Spanish streamer Ibai Llanos has the record of welcoming 3.8+ million viewers to the fourth edition of his influencer boxing event, La Velada del Año.

Are you into trends? Check out:

• The top 10 Graphic Design trends
• The top 10 Pinterest Marketing trends
• The top 10 Social Media Marketing trends
• The top 10 TikTok Marketing trends

Marketers checked out the world’s top 10 luxury fashion brands on TikTok

4. auronplay

Auronplay is a popular live streamer on Twitch with 16+ million followers.

Streamers also checked some of the world’s top 10 female streamers – list

3. IShowSpeed

IShowSpeed is a popular live streamer with 23+ million followers on Youtube.

Darren Jason Watkins Jr., known online as IShowSpeed, is an American online streamer and YouTuber.

Darren is best known for his variety livestreams, in which he primarily plays video games, including FIFA, Fortnite, and Roblox.

Watkins registered his channel “IShowSpeed” in 2017, primarily posting gaming content.

IShowSpeed was accused of being racist towards a Chinese man wearing the Argentina t-shirt during the Football World Cup in Qatar in 2022.

Just in: the new Kick logo green PNG

iShowSpeed hit a massive viewership milestone amid his tour of Southeast Asia in 2024. Shortly after smashing his personal record by attracting 600k live YouTube viewers in Thailand, the creator (aka Darren Watkins Jr.) held a live stream in Indonesia—and brought in 1+ million viewers.

2. Jacksepticeye (Seán William McLoughlin)

Jacksepticeye is a popular live streamer with 30+ million followers on Youtube, 7+ million followers on Instagram and 4+ million followers on TikTok.

Seán William McLoughlin, better known publicly as jacksepticeye, is an Irish YouTuber whose videos focus on gaming, comedy and vlogging. Raised in in Ireland, McLoughlin loves playing video games.

⭐️ Trending this week: How to write the best social media brief + template

1. Dream

Dream is one of the world’s most popular live streamers with  32+ million followers on YouTube and 6.2+ million followers on Twitch.

Popular this month: the top 25 trending TikTok hashtags right now

Next: the world’s top 10 YouTubers

OTHER POPULAR STREAMERS

• Ludwig Ahgren. Ludwig is a popular live streamer with 6.3+ million followers on YouTube and 3+ million followers on Twitch. Ludwig Anders Ahgren, known as Ludwig, is an American live streamer, YouTuber, podcaster, comedian, esports commentator and e-game competitor.
• Nicholas Armstrong (@Sapnap) is a popular live streamer with 4.5+ million followers on YouTube, 3.2+ million followers on Twitch and 30k followers on Kick.
• Amouranth. Kaitlyn Siragusa, known professionally as Amouranth, is an American online streamer and adult webcam model. Siragusa is also known for her ASMR-themed livestreams and adult entertainment on Twitch. She is followed by 6.2+ million users on Twitch.
• Caseoh_ is a popular live streamer on Twitch with 6.2+ million followers.
• DrDisrespect is a popular live streamer with 4.5+ million followers on Youtube, 70+ thousand followers on Twitch.
• Gaules is a popular live streamer with 4.2+ million followers on Twitch
• Valkyrae (Rachell “Rae” Hofstetter) is a popular live streamer with 4+ million followers on Youtube, 3+ million followers on Instagram and 2+ million followers on TikTok.
• Asmongold. 3.3+ million followers on Youtube, 3.6+ million followers on Twitch. Also known as ZackRawrr, is an American YouTuber and Twitch streamer. His content focuses on World of Warcraft, but he has covered other video games and topics related to gaming culture.
• Jynxzi. Nicholas Stewart (Also called Jynxzi) is a popular live streamer with 3+ million followers on Twitch
• IlloJuan. IlloJuan is a popular live streamer with 3+ million followers on Twitch
• Stableronaldo (a sleep streamer) is a popular live streamer on Twitch with 3+ million followers.
• Hasan Piker (HasanAbi) is a popular live streaker with 2+ million followers on Twitch and 1.4+ million followers on YouTube and 1+ million followers on TikTok.
• Kevin Teller (Papaplatte) is a popular live streamer on Twitch with 2.7+ million followers.
• Elias Nerlich (@eliasn97) is a popular live streamer on Twitch with 2.1+ million followers.
• Ironmouse. (Puerto Rican streamer) is a popular live streamer on Twitch with 2+ million followers.
• PaulinhoLOKObr is a popular live streamer on Twitch with 2+ million followers.
• Your rage gaming is a popular live streamer on Twitch with 1.5+ million followers.
• Plaqueboymax is a popular live streamer on Twitch with 1.5+ million followers.
• fps_shaka is a popular live streamer on Twitch with 1.5+ million followers.
• Caedrel is a popular live streamer on Twitch with 1.1+ million followers.
• Lazy (a sleep streamer) is a popular live streamer on Twitch with 900k+ followers.
• AdinRoss is a popular live streamer with 800+ thousand followers on Kick
• Nix is a popular live streamer with 700+ thousand followers on Twitch
• Joseph Wohala (JoeWo) 700+ thousand followers on Twitch
• Grace Van Dien (bluefille) The American actor has 320+ thousand followers on Twitch
• Emilycc. 300+ thousand followers on Twitch

☠️ Streamers are reading the top 25 trending TikTok hashtags right now

The best metrics when partnering with a streamer

• Hours watched.  Hours watched are defined as the total number of hours an audience spends watching live content. Traditional television campaigns often measure in “reach” or the total number of viewers that saw the program, but this metric doesn’t take into account how long they were watching. Hours Watched is a better metric to show just
  how much content was seen.
• Unique registered viewers. The total number of unique viewers that watched the live content and were logged into the platform. Logged-in viewers are often more engaged and repeat viewers of creators, and can be a better metric to base a campaign on.
• Brand Mentions. Measuring the number of mentions your brand has across live-streaming chat can be informative to keep track of performance. These mentions can help you find who is already talking about your brand, about your competitors, and help you find where to activate with creators.
• Chat engagement. Chat Engagement measures the number of users watching the live content that typed at least one message in the live-stream chat. Measuring chat engagement can help show how active and interested a streamer’s audience is in the content on screen. The more engaged an audience, the more likely they’ll pay attention to a campaign.

Streamers also read the world’s top 10 female streamers – list

Professional streamers are using the best social media marketing plan template

Conclusion

The positive impact of partnering with popular live streamers depends on alignment with your target audience and brand personality. When executed effectively, collaborations with live streamers can significantly enhance your brand’s visibility, engagement and conversion rates.

eDigital can help you plan and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE WORLD’S TOP 10 LIVE STREAMERS IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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