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THE NEW BMW LOGO PNG IN 2025

The new BMW logo white and blue PNG in 2025. The latest BMW logo white colour large and small icon badge on a transparent background. The current official BMW logo design aesthetics.

By Mau, a Senior Logo designer and marketer at eDigital.

THE NEW BMW LOGO PNG IN 2025

The new BMW logo white colour on a transparent background.

You can use the latest BMW luxury car manufacturer logo.

Before you start using the current BMW logo PNG, let me tell you something you probably do not want to hear:

Social media platforms are not helping your business

• Social media platforms are “money extraction” machines. Their business model is to make money from you. Their algorithms have been deliberately designed to lower your organic reach so you have to buy ads to reach your followers.
• That’s why your posts are reaching 5% of your followers (if lucky). This is a massive issue affecting thousands of marketers. 
• You have been trying hard to build audiences on social media platforms you do not own.
• You cannot transfer your hard-earned followers to your best CRM software.
• Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

SMALL SIZE – NEW BMW LOGO PNG

The new BMW logo PNG white and blue small size on a transparent background.

Steps:

• Right click on the small size BMW logo
• Select “Save as”
• Viola!
• You now have the new BMW logo PNG small size

What does the new BMW logo mean?

The first key to the meaning of the BMW logo is its colours: white and blue are the colours of the State of Bavaria in Germany, home of BMW.

A 1929 BMW ad depicts the BMW emblem, complete with the four coloured quadrants, in a spinning aeroplane propeller.

The interpretation that the BMW logo represents a propeller has endured ever since.

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Even today, many people still believe that the BMW logo depicts a rotating propeller.

How come?

The myth of the BMW propeller came about years after the first company logo.

A BMW ad from 1929 showed an aeroplane with the BMW logo on the rotating propeller.

At the beginning of the global economic crisis, the ad was trying to promote a new aircraft engine that BMW was building under license from Pratt & Whitney.

The propeller interpretation fit very well into the advertising image of the young company, as it underlined the company’s roots and its expertise in aircraft construction.

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Then, in 1942, BMW itself linked the propeller to its company symbol.

An article appeared in a BMW publication called “Flugmotoren-Nachrichten” (Aircraft Engine News) which backed up the story of the BMW badge as a spinning propeller.

The story was illustrated with a photo of the BMW logo overlaid on a rotating propeller.

So the story of the BMW logo is based on a legend – a legend that still lives on today.

“For a long time, BMW made little effort to correct the myth that the BMW badge is a propeller,”

explains Fred Jakobs of BMW Group Classic.

So according to Fred, sticking to the story that the BMW emblem is a propeller would not be entirely wrong.

It’s not strictly true that there is a propeller in BMW’s company logo, though.

Constant repetition has made this explanation a self-propagating urban myth.

“This interpretation has been commonplace for 90 years, so in the meantime, it has acquired a certain justification,”

Jakobs explains

Marketers using this current official BMW logo are also reading this year’s top 10 graphic design trends.

About the new BMW logo

The history of the name BMW – the Bayerische Motoren Werke or Bavarian Motor Works – dates back to 1917.

BMW emerged from a renaming of the aircraft engine manufacturer Rapp Motorenwerke, located in Munich, the capital of the State of Bavaria in southern Germany.

Although the company name changed, the technical equipment, assets and workforce initially remained the same.

When the name BMW was first included in the commercial register in July 1917, there was no company logo.

Similarly, the first ad from the same month lacked any BMW symbol or emblem.

What it did feature alongside aircraft engines, however, was its future planned product range: Engines for automobiles, agriculture and boats.

“In the early days, the BMW logo and its meaning were by no means as present to a broad public as they are today, as BMW had no end customers to solicit,”

explains Fred Jakobs, Archive Director, BMW Group Classic.

The main business was the production and maintenance of aircraft engines for the German Air Force.

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On October 5th, 1917 the young company received a company logo.

The first BMW badge, which was registered in the German Imperial Register of Trademarks, retained the round shape of the old Rapp logo. The outer ring of the symbol was now bounded by two gold lines and bore the letters BMW.

The company’s home state of Bavaria was also to be represented on the company logo.

The quarters of the inner circle on the BMW badge display the state colours of the State of Bavaria – white and blue.

But they are in the inverse order (at least as far as heraldic rules are concerned, where you read clockwise from the top left).

The reason for this inverse order of blue and white in the BMW logo was the local trademark law at the time, which forbade the use of state coats of arms or other symbols of sovereignty on commercial logos.

The popular Indian cricketer Sachin Tendulkar has appeared on ads with the newest BMW logo, promoting various BMW car models like the BMW M3 and M4.

MEDIUM SIZE – NEW BMW LOGO BLACK WHITE BLUE PNG

The new BMW logo PNG black white blue on a transparent background.

Steps:

• Right click on the small size BMW logo black white blue
• Select “Save as”
• Viola!
• You now have the new BMW logo PNG black white blue

BMW car owners love publishing their luxury car videos on social media and are wondering how to make a video go viral

LARGE SIZE – NEW BMW LOGO PNG

The new BMW logo PNG white and blue large size on a transparent background.

Steps:

• Right click on the large size BMW logo
• Select “Save as”
• Viola!
• You now have the new BMW logo PNG large size

BMW did not make it to the exclusive list of the top 10 most-followed brands on Instagram.

Other popular automobile logos:

• The new Ferrari logo PNG
• The new Ford logo PNG
• The new Jaguar logo PNG
• The new Honda logo PNG
• The new Tesla logo PNG
• The new Toyota logo PNG

Conclusion

BMW has become a relationship brand.

The new BMW logo radiates openness and clarity.

With this new transparent variant, the automobile manufacturer wants to invite their customers more than ever to become part of the BMW world.

In addition, the new BMW brand design is geared to the challenges and opportunities of digitisation for brands.

The latest BMW logo flexibly fits a wide variety of contact points.

The new BMW logo symbolises the significance and relevance of the brand for mobility and driving pleasure in the future.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your automobile brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE LATEST BMW LOGO PNG IN 2025

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Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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