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THE NEW PEPSI LOGO WHITE PNG IN 2025

The new Pepsi logo white PNG in 2025. The latest Pepsi logo white large and small pixel HD sizes on a transparent background. The current official Pepsi logo white design aesthetics.

By Mau, a Senior Logo designer and marketer at eDigital.

THE NEW PEPSI LOGO WHITE PNG IN 2025

The current Pepsi logo white PNG on a transparent background.

Pepsi is a brand in perpetual motion, and its 125-year history of meeting the moment meant it was time for its visual identity system to evolve once again.

But how do you introduce the next era of an iconic brand like Pepsi?

By embracing the same challenger mindset Pepsi is known for,

The Pepsi team of logo designers created a new look that connects the cola brand’s storied heritage with the bold vision for what’s to come.

Related logo: The new Coca-Cola logo.

SMALL SIZE – NEW PEPSI LOGO WHITE PNG

The current official Pepsi logo white PNG small size on a transparent background.

Steps:

  • Right click on the small size Pepsi logo white
  • Select “Save as”
  • Viola!
  • You now have the new Pepsi logo white PNG small size
Pepsi logo white png small size

Pepsi logo white png small size

You can also use the new Pepsi logo PNG (full colour)

Trending this week: Australia’s most popular takeaway food

Through a rigorous logo design thinking process, Pepsi begin to thoughtfully test and transform the Pepsi type, palette, and word mark.

In designing a modern brand, the Pepsi logo design team also sought to unlock more flexibility for Pepsi to move between physical and digital spaces.

In 2023, Pepsi unveiled the result.

Timely and timeless, the new Pepsi logo white and visual identity system are more than a refresh.

Pepsi introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colours alongside a modern, custom typeface that reflects the brand’s confidence.

The white Pepsi logo white fans are also using some of the top 25 food hashtags on TikTok

Uniting the Pepsi Globe and wordmark across languages and cultures, the revitalised and distinct white Pepsi logo design introduces movement and animation into the visual system with a new signature blue and black “pulse.”

Pepsi’s word mark and globe blend together to take over every touchpoint, from packaging to equipment to fashion.

MEDIUM SIZE – NEW PEPSI LOGO WHITE PNG

The latest Pepsi logo white PNG medium size on a transparent background.

Steps:

  • Right click on the medium size Pepsi logo white
  • Select “Save as”
  • Viola!
  • You now have the new white Pepsi logo PNG medium size
Pepsi logo white png medium size

Pepsi logo white png medium size

You can also use the new Pepsi logo PNG (full colour)

About the Pepsi brand

Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.

The Pepsi drink was originally created and developed in 1893 by Caleb Bradham in the United States, and became known as Pepsi-Cola in 1898, before shortening to Pepsi in 1961.

The fresh look and feel of the current white Pepsi logo is bigger and bolder in every way.

Grounded in our ambition to create more moments of unapologetic enjoyment, the global Pepsi redesign has attracted the attention of TODAY and Fast Company, among others.

Pepsi’s Chief Design Officer, Mauro Porcini, explains,

“We design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives.”

As the new white Pepsi logo and visual identity roll out across the world, this next chapter is just the beginning.

Just in: the top 25 food hashtags on Instagram

Pepsi has always pushed culture forward, and in taking on its global redesign, the Pepsi brand set out to pay homage to its rich heritage while paving the way toward the future.

But before taking on the first evolution of the Pepsi visual identity in 14 years, Pepsi had to first dive into the brand’s legendary history. From there, Pepsi charted a course toward a fresh logo look and feel that could make its mark the way an iconic brand like Pepsi can.

Exclusive read: the top ethical issues in Marketing

Pepsi single-use plastic is destroying our planet

Plastic is everywhere! ?️ ? ? ?
In less than 100 years of production, it has worked its way into every corner of the planet. ?
Despite this, brands like Pepsi continue to push massive amounts of single-use plastic into the world.
⛔️It is time to say enough is enough. ⛔️
Support a Global #PlasticsTreaty that can enforce policies and effectively reduce the production and use of plastic.
? Tell UN governments to support a strong Global Plastics Treaty now!

Marketers are reading how much Influencers charge this year

Some of the top partner brands and celebrities seen promoting the newest white Pepsi logo include:

  • Jack Grealish. Manchester City F.C. and England team football player
  • Vinicius Jr. Real Madrid F.C. and Brazil team football player
  • Son Heung-min. Tottenham Hotspur F.C. and South Korea team football player
  • Leah Williamson. Arsenal F.C. and England team football player

LARGE SIZE – NEW PEPSI LOGO WHITE PNG

The latest Pepsi logo white PNG large size on a transparent background.

Steps:

  • Right click on the large size Pepsi logo white
  • Select “Save as”
  • Viola!
  • You now have the new white Pepsi logo PNG large size
Pepsi logo white png large size

Pepsi logo white png large size

You can also use the new Pepsi logo PNG (full colour)

Marketers are reading this year’s top 10 graphic design trends – list.

Conclusion

The new white Pepsi logo is one of the world’s most recognised logos for the good and the bad. The big challenge still exists. How can I feel good supporting a company that pollutes the planet?  It’s a great question shareholders and employees are asking themselves.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

🔥 Digital Marketing Strategy. Because hope is not a plan.
🔥 Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
🔥 Social Media Marketing Training. So you stop posting into the void.
🔥 SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
🔥 Influencer & Celebrity Marketing. Get people with clout to talk about you.
🔥 Branding & Logo Design. So you don’t look like a dodgy side hustle.
🔥 Consumer Giveaways & Competitions. Because people will do anything for free stuff.
🔥 Email Marketing & Drip Sequences. Slide into inboxes the right way.
🔥 Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE LATEST PEPSI LOGO WHITE PNG IN 2025

was brought to you by Mau
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Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube