THE NEW PUMA LOGO PNG IN 2025
The new Puma logo PNG in 2025. The latest Puma logo large and small pixel HD sizes. The current official Puma logo design aesthetics.
Brought to you by Mau, a logo designer and Digital Marketer at eDigital.
THE NEW PUMA LOGO PNG IN 2025
The new Puma logo PNG is one of the world’s most recognised athletic clothes logos, Puma is also one of the most popular brands on Instagram.
THE NEW PUMA LOGO PNG
The latest Puma logo PNG small and large pixel sizes on a transparent background.
SMALL SIZE – PUMA LOGO PNG
The current official Puma logo PNG small size on a transparent background.
Steps:
- Right click on the small size Puma logo PNG
- Select “Save as”
- Viola!
- You now have the new Puma logo PNG small size
The new PUMA logo official PNG – small pixel size
You can also use the new Puma logo black PNG.
OTHER PUMA LOGO STYLES
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PUMA LOGO’S OFFICIAL COLOUR
The new Puma logo’s official colour is a very dark shade of pink-red.
HTML colour code is: #1E191A
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“When using this new Puma logo for your website, make sure you compress the image so it is light helping your webpage to load faster”
Mau
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ABOUT THE OFFICIAL PUMA LOGO
Have you ever wondered how PUMA’s jumping cat logo was born and advanced to one of the most famous trademarks in the world today?
When Rudolf Dassler founded his own shoe manufacturing company in 1948, he first named it “RUDA” – a combination of the first two letters of his first and last name. Fortunately, he quickly dismissed the idea and picked the name “PUMA”. Helmut Fischer remembers why:
“Rudolf’s vision was that all of his products would embody the characteristics of a Puma cat: speed, strength, suppleness, endurance and agility – the same attributes that a successful athlete needs as well.”
The newest Puma logo features an fresh design that embodies a sporty and sophisticated design aesthetic.
- Typography: The current official Victoria’s Secret logo uses a font similar to Quandor Regular or FF Softsoul Std Bold, emphasising movement and coolness.
- Colour palette: The current official colour scheme of the latest Puma logo uses a Nero (black bean) HEX#1e191a (almost fully black colour), which lends a timeless and minimalist feel. This simplicity helps in making the brand more versatile and recognisable.
- Iconography: the new Puma logo goes with “jumping puma” symbol, representing the brand’s strength and power associated with sport athletes.
WHO DESIGNED THE NEW PUMA LOGO?
The new Puma logo was designed by caricaturist Lutz Backes.
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PUMA LOGO HISTORY
While the first Puma logo of 1948 did not quite reflect this agility, a more fashionable combined word and picture logo was introduced in 1957.
But it was not until 1967 that the first version of today’s Puma logo was created as we know it today.
“Rudolf’s son Gerd Dassler was friends with the caricaturist Lutz Backes, who was assigned to design a new Puma cat logo”, Helmut remembers.
Backes was offered a cent of every Puma item sold with his logo but decided to charge the company 600 marks for this job. In addition, he got a pair of shoes and a sports bag.
“Lutz would have become a multi-millionaire if he had agreed to receive commissions instead of this one-off payment.”
Soon after, the cat started to appear on many Puma products, but slightly changed over the years: The cat’s eye and nuzzle are gone and the ears are more pronounced today.
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ABOUT THE PUMA BRANDING
Sport is Puma’s brand identity.
This makes Puma passionate about designing, developing, selling and marketing footwear, apparel and accessories. For 70+ years, Puma has made history as a creator of designs for the fastest athletes on the planet: We enhance sports such as football, running and training, golf, basketball and motorsports with performance and sport-inspired lifestyle products.
Headquartered in Herzogenaurach, Germany, PUMA’s 14k+ employees push sports and culture forward around the world.
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PUMA’S BRAND STRENGTH
Puma draws from their unique heritage in sports and our high credibility in the latest lifestyle trends. To stay on track, Puma built partnerships with some of the most elite athletes, such as sprint legend Usain Bolt and star footballer Neymar Jr. (One of the world’s most followed sports athletes on Instagram).
To connect with young trend-setting audiences, Puma has developed a unique way of working with some of the world’s most popular influencers in sports, music, culture and fashion such as DeadMau5, the Weeknd, Kylie Jenner, Dara (Bulgarian Singer), JAY-Z, Cara Delevingne, Selena Gomez, Skepta (British MC and rapper), Teodora (Serbian singer) and Dua Lipa (One of the most popular Brits on Instagram).
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LARGE SIZE – PUMA LOGO PNG
The current official Puma logo PNG large size on a transparent background.
Steps:
- Right click on the large size Puma logo PNG
- Select “Save as”
- Viola!
- You now have the new Puma logo PNG large size
The new PUMA logo official PNG – large pixel size
You can also use the new Puma logo black PNG.
Conclusion
The new official Puma logo encompasses a brand that reflects aspects many people strive for in their lives: Bravery, Confidence, Determination and joy.
Puma’s ability to have its brand image capture these values allows consumers to identify with Puma not only for their products but for the image that its brand embodies too.
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Next: The new Puma logo black PNG.
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THE LATEST PUMA LOGO PNG IN 2025
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