THE NEW WOOLWORTHS LOGO PNG IN 2025

The new Woolworths logo PNG in 2025. The latest Woolworths logo full-colour PNG large and small pixel HD sizes. The current official Woolies logo design aesthetics.

Brought to you by Mau, a Senior Logo Designer and marketer at eDigital.

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THE NEW WOOLWORTHS LOGO PNG IN 2025

Woolworths is one of the most popular supermarket retailers in Australia, also known as Woolies.

The latest Woolworths logo version tries to convey that the company sells the healthiest food, but unfortunately, most of the products are not healthy for people plus they can also contaminate the planet.

SMALL SIZE – WOOLWORTHS LOGO PNG

The current official Woolworth logo PNG small size on a transparent background.

Steps:

• Right click on the small size Woolworths logo
• Select “Save as”
• Viola!
• You now have the new Woolworths logo PNG small size

⛔️ Caution: this company sells products that use single-use plastic that makes up a third of the litter we see in our environment (1).

ABOUT THE NEW WOOLWORTHS LOGO

The initial Woolies logo was designed by Dupree Design Group, and then it was replaced with a new marque designed by Hans Hulsbosch that includes a green “W” icon.

The Woolworths icon is the W for Woolworths. The logo represents ‘fresh’: fresh produce, fresh food, energy and life. Green is the colour of nature, growth and organic freshness. It characterises balance, harmony and well-being. The round shapes signify friendliness, humanity, approachability and openness. The icon also represents people, a positive and energetic person with raised arms.

In 2011, the new brand creative for Woolworths Supermarkets was named “Australia’s most valuable brand” worth more than $7 billion according to an independent report conducted by brand valuation consultancy Brand Finance.

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The “Everyday Rewards” logo is a different logo used by Woolworths for their loyalty program which is also one of the most popular apps in Australia for their supermarket customers to check their points.

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WOOLWORTHS SUPERMARKET LOGO WHITE PNG

Steps:

• Right click on the Woolworths logo white
• Select “Save as”
• Viola!
• You now have the new Woolworths logo PNG white

SOCIAL MEDIA IS NOT HELPING FOOD MARKETERS

• Organic posts are reaching an average of 5% of your followers
• Food marketers are trying to build audiences on social media platforms they do not own.
• Food marketers cannot transfer their hard-earned followers to their best CRM software.
• Customer acquisition costs from social media ads are through the roof.

The solution:

You can book the best digital marketing strategy workshops that will show you how to:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE NEW WOOLWORTHS SUPERMARKET LOGO BLACK PNG

The current official Woolworth logo PNG black on a transparent background.

Steps:

• Right click on the Woolworths logo black
• Select “Save as”
• Viola!
• You now have the new Woolworths logo PNG black

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The latest Woolies supermarket logo’s top competitor is undoubtedly the new Coles logo.

LARGE SIZE – WOOLWORTHS LOGO PNG

The current official Woolworth logo PNG large size on a transparent background.

Steps:

• Right click on the large size Woolworths logo
• Select “Save as”
• Viola!
• You now have the new Woolworths logo PNG large size

⛔️ Caution: this company sells products that use single-use plastic that makes up a third of the litter we see in our environment (1).

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Conclusion

While the new Woolworths logo icon symbolises a fresh fruit with the shape of “W”, the Woolworths logo word mark feels quite static and boring.

Surely Woolworth’s “W” icon captures the spirit of agility and adaptability whilst deliberately being an open shape to signal an expansive mindset welcoming partnership.

With a living green colour scheme, the Woolworths icon makes it look fresh, fluid and full of life compared with the static and quite boring font type.

eDigital can help you conceptualise, plan, develop, run and optimise successful food marketing campaigns that generate leads and sales for your food brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Training: social media marketing training and digital marketing training.
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy.
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. It is also called “path to purchase” optimisation.

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

References:

1. “Reducing plastic pollution starts with us” article. Victoria Government.

THE LATEST WOOLWORTHS LOGO PNG IN 2025

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