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AUSTRALIA’S TOP 10 MOST POPULAR LOYALTY PROGRAMS BY MEMBERS IN 2025

The top 10 most popular loyalty programs in Australia by members in 2025. The best of Australia’s largest loyalty cards and rewards programs.

Brought to you by Mau, a Senior Loyalty program specialist at eDigital.

AUSTRALIA’S TOP 10 LARGEST LOYALTY PROGRAMS & CARDS BY MEMBERS IN 2025

Thousands of marketers in some of the top fastest-growing industries are looking for the best strategies to run rewards/loyalty programs.

Some of our best Instagram virtual assistants have discovered consumers love loyalty programs to get access to experiences money cannot buy while saving money using exclusive member discounts.

And, whether your customer service has not been that great or your brand is yet to meet your marketing objectives, optimising your rewards/loyalty program for your customers is a great way to increase brand preference and trust which ultimately will boost leads, sales, profits and brand equity.

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pointless plastic loyalty cards meme

Consumer love loyalty programs

Rewards/loyalty programs are a powerful tool for the modern marketer as they will become part of your promotion strategy to increase sales and boost customer purchase frequency.

And from the customer point of view, there are a few fundamental reasons why people love loyalty/rewards programs:

Make them feel they are saving money:
- Get the best and exclusive discounts and deals they would not get otherwise
- Get early access to sales.
- Get no cost shipping
Make them feel they are special
- Get VIP or premium service.
- Receive exclusive gifts because of their total transaction value during the year.

One factor to keep in mind is that getting a VIP experience – early access and personalised recommendations – has become significantly more important according to a recent survey by Yotpo, a Loyalty and Rewards program company.

The top loyalty program rewards & perks – Yotpo

The evolution of loyalty programs

Loyalty programs have evolved way beyond paper stamp cards giving you a complimentary coffee every 10th purchase.

One example is shoe retailer Foot Locker’s program, FLX, which allows particularly big-spending members to exchange loyalty points for guaranteed spots in line to bag the latest releases before anyone else. Customers can also convert points into donations to charity. According to the Foot Locker, Q2 2021 Earnings Call, FLX has more than 25 million members, who spend 75% more than non-members with the retailer.

Not every business is as large as Foot Locker, of course. But being smaller doesn’t mean companies can’t offer similar schemes to their most loyal patrons.

This year, small businesses innovating in the loyalty and rewards space saw a big boost in investment.

According to CB Insights, State of Retail Tech Report Q2 ’21, funding to businesses that help broker loyalty programs increased nearly 60% in the second quarter of 2021 to $413 million, while the number of deals rose by 25%.

And it’s not just those who are funding businesses who have noticed the importance of loyalty programs and rewards. Those running them have, too. The number of mentions of ‘loyalty’, ‘reward’ and ‘personalised’ by executives in earnings calls remains high.

As to where the investment is going, there are now services that can build personalised programs using artificial intelligence (AI).

Loyalty platform Punchh.com (bought in April 2021 at a valuation of $500 million) is just one of many businesses professing to boost customer engagement through AI and the analysis of a huge range of data, from customers’ prior purchases to what kinds of messages they respond to.

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AUSTRALIA’S 10 LARGEST LOYALTY PROGRAMS & LOYALTY CARDS BY MEMBERS IN 2025

The top 10 Australia’s most popular loyalty/rewards programs and loyalty cards by members.

10. CBA Awards for credit cards

The largest credit card rewards program of any bank in Australia. Members can earn bonus points when they make purchases with their Awards credit card at one of their partners. No expiry on points earned. Redeem exclusively in-store at Myer and Flight Centre, or choose from over 1,000 items on the Awards site – including Gift Cards, electronics, appliances and cashback. Members can use CBA’s online platform: NetBank or the CommBank app to check or redeem points.

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5. Priceline Sister Club

Priceline Sister Club is one of Australia’s most popular Loyalty program with 8+ million members.

Their “Sister Club” earn points and get vouchers, a gift on your birthday and some exclusive discounts.

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4. Coles flybuys loyalty program

Coles Flybuys is one of Australia’s most popular Loyalty program with 9+ million members

flybuys loyalty program Australia

Coles’ Flybuys is one of Australia’s most popular loyalty programs with 8+ million members. You can collect points to convert into cash or shop with their catalogue. You also get coupons mailed to you and special offers emailed to you. You can collect points from shopping, special offers and certain credit cards.

flybuys loyalty program partners

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3. Virgin Australia Velocity Program

Virgin Australia Velocity Program is one of Australia’s most popular Loyalty program with 11+ million members

Virgin Australia loyalty program invites members to earn points through travel, petrol and certain bills. Quite a complex loyalty program is not easy to understand. Plus the status credit is only valid for 12 months.

If I was a customer I would say to Virgin Australia:

“Do not make me think, make it easy to use the reward points, please”.

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“CRM specialists, Customer Retention executives and loyalty managers who can optimise large volumes of customer segments’ data to increase sales are in high demand by our clients. Loyalty program strategy, usage of customer retention tools, transforming customer purchase data into insights and integrating customer loyalty software into a marketing toolkit are the most sought-after skills in loyalty marketing”

Mau

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2. Woolworths Everyday Rewards Program

Woolworths Everyday Rewards is one of Australia’s most popular Loyalty program with 14+ million members

Woolworth’s logo PNG horizontal

Earn money on certain purchases to use on future shopping trips.

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1. Qantas Frequent Flyer Program

Qantas Frequent Flyer Program is Australia’s most popular Loyalty program with 14+ million members

With the Qantas Frequent Flyer loyalty program, you can earn Qantas points in many different ways, not only travel. Whether it’s shopping, dining out, using a credit card, or travelling, They have got hundreds of partners to choose from. There are also many ways to use your Qantas points for flights, upgrades, hotel stays, car hire, gourmet food and wine, and products from their Qantas Shopping Rewards Store. Members can also earn great “Status” services: the more you fly, the quicker you will move from Bronze to Platinum One, and the faster you’ll enjoy benefits like priority boarding and Status-only lounge access.

Qantas Frequent Flyer Loyalty Program

Travel marketers in Australia are using some of the top 25 travel hashtags on TikTok.

Other popular Loyalty Programs in Australia

Accor hotels. Accor hotels offer its “ALL” Loyalty program. From luxurious to economical hotels, with over 3+ thousand hotels, the ALL loyalty program is designed to offer exclusive benefits and services to its members.
Boost Juice: buy 10 juices and get one at no cost. You will also get a complimentary juice on your birthday and exclusive offers.
BP Rewards. Choose BP Points to redeem for dollars off at BP – 500 points give you $5 off! Or use your points for David Jones eGift Cards.
Budget Car Rental FastBreak program.
Bunnings PowePass Receive a range of exclusive offers, benefits, services and support that will save you time and money to help you get your job done. You’ll have access to dedicated sales support, receive updates and information, invitations to Trade Events as well as customised pricing and special offers on the widest range of products from any Bunnings store or Trade Centre. You can use the PowerPass app, and access self-checkout, e-receipts, product finder and the ability to create job lists for quicker and easier shopping.
Country Road Rewards Program. Depending on how much you spend you get birthday vouchers, anniversary vouchers, discounts and more.
Dan Murphy’s loyalty program offers Monthly specials and $0 dollars shipping over $50.
David Jones Rewards Program. Join David Jones Rewards and receive access to exclusive offers, events, rewards and a birthday gift. Plus, each month you’ll have the chance to win one of five David Jones gift cards worth $1,000 each. Every purchase gives you an entry into the draw, just remember to scan your membership barcode in-store or log in to your account when shopping online.
Emirates Skyward. Emirates award-winning frequent flyer programme costs nothing to join and will change the way you see the world forever. It’s simpler than ever before to apply and begin collecting more Miles more quickly in even more ways. Membership gives you the chance to earn and spend Miles with Emirates and Flydubai, as well as with their wide selection of partners.
Event Cinemas. when you watch 6 movies, you can get one complimentary movie.
Foxtel First Program. Are there still people wasting their money with Foxtel? Really? Trying to catch up with Netflix, Foxtel launched what they call “Foxtel First program”. Nothing new, nothing amazing, just another loyalty program trying to convey that you will watch movies first and be the first to access events and experiences as if you would not expect that anyway as a paying customer.
Gong Cha tea stores. Buy 10 drinks and get one at no cost.
Grill’d Relish. You can use the latest version of the Grill’d app and click on the Relish section to access great promotions.
Hoyts. Join the Hoyts loyalty program ad get a complimentary movie ticket instantly. You can get also discounts each week and get movies at no cost.
Hardrock Cafe – Birthday gift and other offers.
Hotels.com Rewards Program. Members can book 10 nights and get one complimentary night. You choose how you collect 10 nights. Whether it’s a single stay or multiple trips, 10 nights add up fast. Collect nights at over 500,000 properties around the world. The value of your reward night is the average price of the 10 nights you collect. Redeem your reward* nights anytime. There are no blackout dates or restrictions. Redeem your reward nights at over 500,000 properties anytime, anywhere. From major hotel chains and beach resorts to boutiques, villas and apartments, all types of properties are included.
Howards Storage World. Howards Storage offers you $10 when you join plus a complementary $10 for every $200 spent.
IGA Rewards. IGA supermarkets in Australia offer exclusive offers to save money when buying your groceries.
IKEA Rewards Program. Exclusive offers, events and discounts in-store. Ikea Family offers lots of discounts plus a complimentary small cake for members on their birthday.
Jamaica Blue – Complimentary slice of cake on your birthday plus get discounts.
Jetstar Rewards Program. Club Jetstar is one of Australia’s most popular loyalty programs.
Kathmandu Summit Club: 2+ million members
KFC Rewards Arcade: A Finger Lickin’ Good Loyalty Programme.
Kogan Rewards Program.
Marriott Bonvoy. The Marriot Bonvoy loyalty program offers you low rates, wi-fi and easy mobile check-ins. Whatever your travel style, the Marriot Bonvoy offers an extraordinary portfolio of 30 luxurious retreats and hotels around the globe. Marriott is hiring TikTok creators for its Bonvoy rewards program called TikTok Travel Tribe: A group of travel influencers posting fun short-form videos including @camsoutravel (France), @Katlego_masupa (South Africa), @bennetbehnke (Germany) and @travellingtuesdays (UK). These travel influencers on TikTok will help Marriot get more members to their rewards program by posting fun travel videos with some of the top 25 most popular travel hashtags on TikTok.
McDonald’s Promos and Rewards. Use the latest version of the Maccas app and click on the “Rewards and Deals” section to access great promotions.
Myers Rewards Program. Earn points when you shop to convert to cash to use on your shopping later. Myer rewards loyalty card phone number no longer answers calls.
Nandos – Gives you a whole meal on your birthday plus perks as you collect points. You have to pick up a card in-store and then activate it online.
Noodle Box – $10 for noodles on your birthday and 10% of whatever you spend is turned into noodle dollars to convert to meals.
One Pass (Kmart, Target, Bunnings, OfficeWorks, Priceline Pharmacy). One Pass offers delivery at no cost when you purchase eligible products with no minimum spend. OnePass offers exclusive weekly deals & savings.
Oporto – Enjoy a meal on them for your birthday, get a $5 voucher when you register plus collect points for more offers.
P&O Cruises Peninsular program. I am not a real fan of cruise ships as they tend to waste a lot of food. Some cabins do not even offer windows and you are literally wasting your holiday time on a moving shopping mall. But if you love P&O Cruises, it is ok, members of the P&O Cruises Peninsular Club benefit from an additional 5% discount on selected cruises.
Red Rooster – A complimentary meal on your birthday and $5 voucher when you register and other rewards.
Rex Business Flyer Program. Rex is a regional Australian airline that offers a popular loyalty rewards program. You can earn points on Rex flights booked and flown. Earn two (2) Reward Flights (exclusive of taxes and charges) for every eighteen flights flown.
SpotLight – $10 welcome voucher. $10 off on your birthday and other discounts are sent to you.
Spudbar – Gives you a complimentary spud on your birthday plus every 11th spud is gifted to you.
Starbucks – Welcome offers and a birthday drink gift.
Sumo Salad: birthday salad gift, $5 off your next salad when you join and earn points.
SuperCheap Auto Club Plus. Subscribing to the Supercheap loyalty card costs $5 and you get $10 store credit instantly plus other discounts and receive complimentary warranty which is great for car tools, car batteries etc.
The Athlete’s Foot – MyFit Rewards. Receive 1 point for every dollar spent. Reach 300 points and earn a $30 voucher. Enjoy first access to VIP sales, promotions and events.
The Coffee Club: Check their offers as you may be elegible for a complimentary coffee. 10% off Monday to Wednesday. A complimentary drink when you sign up and on your birthday.
The Pancake Parlour: offers great discounts for Winter season, Father’s Day, Mother’s Day and takeaway offers. Get the app and access these offers.
Thrifty Blue Chip Program.
Toys’R’Us exclusive events, discounts and even a birthday gift
Wok it Up – 1 point for every $1 spent to put towards noodles plus a noodle box gift on your birthday.
World of Hyatt Program
Zambrero – loyalty card you pick up in-store and get your 10th bowl, burrito or nachos at no cost.

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Dusk Rewards – costs $10 to join for 2 years and gives you 10% off full-priced items and 5% off discounted items, 50% off shipping and exclusive rewards.

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Next:

Check out some interesting insights from the “For Love or Money 2019“ research study taking the pulse on customer loyalty and loyalty programs in Australia by The Point of Loyalty.

“For Love or Money” 2019 Report – The point of loyalty programs – Research – Australia

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Conclusion

Popular loyalty programs in Australia are an important tool in marketing because they help Aussie marketers retain customers, increase customer lifetime value and boost word-of-mouth.

Some of Australia’s most popular loyalty programs offer valuable data insights, and help Australian marketers increase the chances of cross-selling and up-selling opportunities.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

Strategic planning for social media and other digital marketing channels.
Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
Training: social media marketing training and digital marketing training.
SEO strategy, SEO content development and execution.
Celebrity and influencer marketing campaign strategy.
Branding. Logo creation, brand development and design of marketing materials.
Consumer contests/competitions/giveaways.
Email marketing. Dip sequence design and deployment.
Conversion rate optimisation. Path to purchase analysis and optimisation.

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AUSTRALIA’S MOST POPULAR REWARD PROGRAMS AND CARDS IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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