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HOW TO CHANGE TEXT BLOCK COLOUR BACKGROUND MAILCHIMP

How to change your Mailchimp email text block colour background.

It is super easy and fast 🙂

Written by Mau, a Senior Mailchimp Marketing Specialist at eDigital.

Mailchimp users are learning how to change the whole MailChimp email background colour

HOW TO CHANGE TEXT BLOCK COLOUR BACKGROUND MAILCHIMP

The “Text content” block in Mailchimp does not allow changing its background colour.

You need to use the “boxed text” block to be able to change the block colour. See an example below where we change the background colour to the same default “grey” Mailchimp colour background.

Mailchimp users are learning how to add or increase indent on MailChimp

STEP 1: Choose the “boxed text” instead of the “text”

how to change mailchimp text colour background boxed text

how to change Mailchimp text colour background boxed text

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STEP 2: Click on the “Style” tab of that specific “boxed” text.

how to change mailchimp text colour background click boxed text style

how to change MailChimp text colour background click boxed text style

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STEP 3: Change the boxed text HTML colour background

how to change mailchimp text colour background add html

how to change Mailchimp text colour background add HTML

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STEP 4: Viola! Go and celebrate and ask your boss for a pay rise!

EXAMPLE

We changed all the “boxed text” to match the default Mailchimp email colour background. This “grey” colour HTML code is #fafafa in case you want to replicate what we did.

HOW TO CHANGE COLOUR BACKGROUND TEXT BLOCK MAILCHIMP

How to change colour background of a text block in Mailchimp

A quick question for you:

  • How much of your time and money on Mailchimp is generating benefits for your business?
  • Is it worth spending your limited time sending low-open-rate emails?
  • Would you be better off pivoting your marketing resources to other areas?

Just sending emails with Mailchimp will not result in boosting your sales and customer lifetime value. 

I see this issue many times!

You can always change the way you see email marketing by starting a successful digital marketing strategy.

✅  Once you have your digital marketing strategy defined, your digital marketing executions will make more sense as they help you reach your expected marketing goals. 

A professionally well-crafted digital marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality content and
✔︎ Get you far greater results

If you believe you have a creative, passionate and curious mind, I invite you to read how to write the best digital marketing strategy and start marketing in a far more meaningful and effective way.

Need Mailchimp marketing training? Contact us today.

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Conclusion

A well-designed email on Mailchimp helps you present your message in a way that it’s easy and fast to digest.

A good colour background on a text block will make it easy for your email subscribers to read what’s on the text block, avoiding distractions and hopefully driving them to your preferred call to action.

eDigital can help you conceptualise, plan, develop, run and optimise successful Mailchimp marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
  • Training: social media marketing training and digital marketing training.
  • SEO strategy, SEO content development and execution.
  • Celebrity and influencer marketing campaign strategy.
  • Branding. Logo creation, brand development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment.
  • Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

HOW TO CHANGE TEXT BLOCK COLOUR BACKGROUND ON MAILCHIMP

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