THE WORLD’S BEST 10 MARKET RESEARCH COMPANIES IN 2025

The world’s best 10 market research companies, software and tools in 2025. The top global market research firms servicing Australia and the world.

Brought to you by Mau, our Global Head of Marketing Strategy at eDigital.

THE BEST 10 MARKET RESEARCH COMPANIES IN 2025

There’s no better way to drive and sustain business growth than designing relevant experiences built around customer needs. Conducting market research does not necessarily equate to achieving true market insight; you will also need a team of experts and visionaries to help you understand future trends.

Below are our top best market research companies, software and tools available for marketers, business owners and business intelligence analysts.

THE BEST 10 MARKET RESEARCH COMPANIES IN 2025 – LIST

10. BRAND24 

Brand24 is a market intelligence, social media listening and analytics tool. Brand24 can monitor any topic, keyword or brand name mentioned on Facebook, Instagram, TikTok and Linkedin. It also combines features for gaining market and social insights, engaging audiences, and detecting sales opportunities.

Some of Brand24’s best features include:

• You can track and engage in online conversations relevant to your business
• The platform offers you reach, sentiment, and influence analysis.
• Many companies of different sizes ( not only enterprise-level) use this tool to identify and analyse online conversations about their brands, products, and competitors.
• Great tool for listening to your brand or blog.
• Brand24 gives you instant access to all public mentions on the internet.

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9. Capgemini

Capgemini can help your organisation drive sustainable growth by better understanding your customers and influencing their behaviour with Capgemini’s Market Insight Services. Capgemini Invent offers you market insight services that improve your understanding of your customers and your competitors while helping you to increase market share, profits and brand equity.

Capgemini’s market insight services use different techniques to get beneath the surface of the questions clients are seeking to answer. The Capgemini team has built an extensive market experience and understanding of customer types, marketing strategies, purchasing dynamics and routes to market.

Capgemini’s customer insight services include market studies, competitive market positioning, marketing intelligence audits, customer segmentation services and predictive modelling.

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8. Mckinsey Insights and Analytics

Mckinsey translates consumer insights and big data into concrete initiatives that drive above-market growth. A company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action. To develop deep customer understanding, McKinsey researchers employ a range of quantitative and qualitative marketing research approaches plus big data techniques that are both innovative and pragmatic. Two key research areas are offered: a) Consumer and Shopper Insights and b) Consumer Marketing Analytics.

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7. KPMG Acuity Market Insights

The Acuity Research & Insights business, one of Australia’s leading market insights consultancies, was acquired by KPMG in June 2017. KPMG Acuity provides a full suite of insights and marketing research services, with particular expertise in customer experience; satisfaction and advocacy; customer and corporate strategy and communications; employee engagement; community attitudes, behaviours and understanding.

KPMG Acuity is experienced in a broad spectrum of qualitative and quantitative research techniques including consumer focus groups and discussions, community/shareholder/investor consultations, ethnography, online forums, online/CATI /face-to-face survey methodologies and advanced quantitative statistical analysis.

KPMG Acuity provides organisations with an enhanced understanding of who their customers are, how they want to be engaged and their expectations and motivations. They start with seeing issues from customers’ perspectives.

Core areas of research expertise include:

• Customer experience, satisfaction, advocacy and loyalty assessments & tracking
• Brand health, advertising development and effectiveness measurements & tools
• Corporate, shareholder and stakeholder communications strategy development & assessment
• KPI development and monitoring
• Employee engagement and communications feedback
• Studies into community attitudes, behaviours and understanding
• Market and customer segmentation, usage and attitude research.

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6. Nielsen

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Their approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. Nielsen provides market insights based on scientific rigour and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

Check out the latest Australian Online Landscape Review or the IAB/Nielsen mobile Panel Insights

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5. Boston Consulting Group (BCG)

You can find the latest thinking on marketing and sales with BCG.

As personalised customer experiences become the norm, marketing and sales functions face critical challenges and opportunities. Explore BCG’s latest thought leadership in marketing and sales to learn what the future of digital marketing means for your business.

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4. PWC Research and Insights

Marketing leaders are facing tough challenges and complex issues. Each decision needs to be informed and measured, as the impact can be wide-ranging.

PwC has decades of market research experience advising on a wide range of industries and services.

Whether you’re considering the risks and opportunities around marketing AI, or if now is the time to make a move into blockchain, PwC has put together research and insights that will be able to guide your decision-making.

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3. Accenture Research

The Accenture research team shapes trends and creates data-driven thought leadership about the most pressing issues global organisations face.

Combining the power of innovative research techniques with a deep understanding of their client’s industries, their team of researchers and analysts spans many countries and publishes hundreds of reports, articles and points of view.

Accenture’s “trends” research—supported by data and partnerships with leading organisations such as MIT and Harvard Business School—guides innovation and allows their clients to transform theories and fresh ideas into real-world solutions.

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2. Deloitte

Deloitte offers detailed and impartial market studies tailored to various industries, using a wide range of reliable data, econometric tools and fundamental analysis based on the extensive research experience of our analysts to elaborate the market reports and forecasts.

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1. Bain & Company Insights

Bain & Company is a top management consulting firm. They offer advice to businesses on strategy, marketing, operations, IT and across all industries and continents.

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THE BEST FREE TOOLS FOR MARKET RESEARCH

• Think with Google. Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.

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Other top market research companies you may want to review include: Jungle Scout, Brandwatch, NetwonX, Kantar, Forrester, Ipsos, IRi, IDC Market Research, Gartner and Cognizant.