THE BEST CUSTOMER VALUE PROPOSITION CANVAS TEMPLATE

The Best Customer Value Proposition Canvas Template framework on PDF. A printer-friendly model diagram to confirm your MVP.

Written by Mau, a Senior Digital Marketing Specialist and training facilitator at eDigital.

THE BEST CUSTOMER VALUE PROPOSITION CANVAS TEMPLATE

A Value Proposition is the key reason behind each purchase a customer makes.

People don’t get excited about products or services.

People get excited about how brands can make their lives better.

Examples:

You don’t like driving for hours every day, but still, you want to access a comfortable car so you can go anywhere you want at any time.
You don’t like the experience of going to the dentist, but you love good-looking teeth and you like avoiding the agony of badly treated teeth. If not sure, look at Dental influencer Anthony Baroud on YouTube.

I tell you the biggest truth in marketing:

Your customers aren’t interested in you or your products. They’re interested in themselves.

Your customers only like what you can do for them.
Your customers like how you make their lives easier.
Your customers like the way you make them feel about themselves.
Your customers like the way your worldview matches theirs.
Your customers like what your brand says about them.
Your customers like how you can change their world.

If we’re going to communicate with customers, we need to first understand their preferences and requirements, then learn how to speak their language.

This is the foundation of all sales – knowing your customers, pitching them something they’ll love and then reminding them that they’ve made a good decision.

Good Value Propositions create happy customers. Happy customers create strong businesses.

THE BEST CUSTOMER VALUE PROPOSITION CANVAS TEMPLATE

customer value proposition canvas template eDigital

Conclusion

This best customer value proposition canvas template is essential for attracting and retaining customers, differentiating your business from competitors, driving revenue growth and guiding business strategic decisions.

This popular canvas template is an important element of successful marketing and business strategy, creating a strong bond between your offerings and your target audience’s needs and desires.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

Strategic planning for social media and other digital marketing channels.
Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
Marketing training: social media training and digital marketing training.
SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
Celebrity and influencer marketing campaign strategy.
Brand development. Logo creation, brand personality development and design of marketing materials.
Consumer contests/competitions/giveaways.
Email marketing. Dip sequence design and deployment.
Conversion rate optimisation. It is also called “path to purchase” optimisation.

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