HOW TO WRITE THE BEST FOREWORD FOR A MARKETING PLAN

The best tips on how to write the best foreword for a marketing plan. Marketing plan foreword ideas and examples. The best tips for writing a successful marketing plan foreword.

Written by Mau, Global Head of Marketing Strategy at eDigital.

HOW TO WRITE THE BEST FOREWORD FOR A MARKETING PLAN

Top tips most people do not know when writing the best foreword for a marketing plan

Share how you got involved with the brand/company or how you know them. This “social proof” establishes the connection between you and the brand/company and helps establish the company’s credibility for a successful marketing plan.
Give a sense of the scope of the opportunity the strategic marketing plan helps to solve. You may use statistics and research to back this up or personal experience and anecdotes.
Share some specific credentials of the brand/company: awards won, best product features or how the brand is a pioneer in the field.
Share how the brand/company has helped others: the communities helped have gone on to develop better lives. Or share how you have referred potential customers who have enjoyed the brand experience.
Give insights on what readers will find in this strategic marketing plan and how it can transform the brand/company.
Add what has already worked quite well in the last year. Making your readers aware of what has been done well in the last year is key so they can understand how you are building on top of past success.

THE TOP TIPS WHEN WRITING A FOREWORD FOR A STRATEGIC MARKETING PLAN

Start the foreword with a “hook” that draws readers in. A brief story can provide a compelling hook.
Establish your credibility, including any leadership roles you have played. If you’re an industry leader and your connection is your own experience, share that. Do this in a way that highlights the contents of this particular strategic marketing plan.
A conversational tone can help draw readers in.
Likewise, personal details, such as applying an aspect of the strategic marketing plan to your own life, make a foreword compelling.

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Conclusion

Including a well-written foreword in a marketing plan is important because it sets the tone, provides context and highlights key messages.

A well-executed foreword engages, builds credibility and aligns stakeholders to your key marketing messages.

A foreword in a marketing plan can inspire action, demonstrate leadership and boost the effectiveness and impact of the marketing plan.

A well-crafted foreword should resonate with stakeholders and drive positive outcomes for marketing ideas presented in the plan.

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