AVERAGE WEBSITE CONVERSION RATES BY INDUSTRY IN 2024

The average website conversion rates by industry in 2024 including eCommerce, online retail, etc. Benchmark and compare your industry average website conversion rate.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

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AVERAGE WEBSITE CONVERSION RATES BY INDUSTRY IN 2024

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website conversion rates by industry

AVERAGE WEBSITE CONVERSION RATES BY INDUSTRY

Agencies 2.4%
Real Estate 2.6%
Software as a service 3%
Family support 3.4%
Business services 3.5%
Medical services 3.6%
Home improvement 3.8%
Travel 4.8%
Events and leisure 5.2%
Ecommerce 5.2%
Legal 5.4%
Fitness & nutrition 5.6%
Education 5.8%
Finance and insurance 6.2%
Media and entertainment 7.9%
Catering and restaurants 9.8%

OTHER KEY METRICS

CONCLUSION

Knowing the average conversion rates in your industry provides valuable marketing insights and benchmarks that inform sales goal setting, performance evaluation, resource allocation, marketing and sales strategies. Knowing the average conversion rate in your industry empowers you to optimise your marketing and drive better sales results.

eDigital can help you conceptualise, plan, develop, run and optimise successful conversion rate optimisation campaigns that improve leads and sales for your brand.

Our digital marketing services include:

Strategic planning for social media and other digital marketing channels.
Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
Marketing training: social media training and digital marketing training.
SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
Celebrity and influencer marketing campaign strategy.
Brand development. Logo creation, brand personality development and design of marketing materials.
Consumer contests/competitions/giveaways.
Email marketing. Dip sequence design and deployment.
Conversion rate optimisation. It is also called “path to purchase” optimisation.

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