THE TOP 8 REASONS YOUR WEBSITE GOOGLE RANKINGS HAVE DROPPED IN 2024

Find below the top reasons your website’s Google rankings have dropped in 2024. Why your Google rankings have dropped overnight and Google organic traffic down? The best SEO things to do in 2024.

Brought to you by Mau, a Senior SEO Specialist and Consultant at eDigital.

THE TOP 8 REASONS YOUR WEBSITE GOOGLE RANKINGS HAVE DROPPED IN 2024

There is a lot of talk about what might be the key reasons a website being well ranked in Google or another search engine suddenly might drop its ranks. I will explain here some of the most common reasons a website might lose its rankings.

8. THE GOOGLE BOT FIGURES OUT A BETTER PAGE

Google sometimes have a hard time figuring out the value of your page and might rank it high at the beginning of it is life; but with a couple of weeks later, Google might drop its ranking for a more valuable page related to the specific search term.

7. UPDATES TO GOOGLE ALGORITHM

Any Google search updates (Hummingbird, Panda, Penguin) and bot algorithm releases or updates may de-rank any number of sites.

6. URL CHANGES WITHOUT PROPER REDIRECTS

Domain changes without proper URL redirects may cause a massive drop in Google rankings.

Read > Ryanair website ranking drop case study.

5. KEYWORD-RICH ANCHOR TEXT LINKS

With the latest changes to Google Algorithm in the last year, the rich anchor text on internal links does not help! yes! Keyword-rich anchor text used to be a key SEO strategy used in the past but it is no longer valid and actually can hurt your rankings. You should still use internal linking but not keyword-rich anchor text.

4. SLOW WEBSITE

Google knows that when using slow-loading websites, users tend to have a bad experience, which causes them to use Google less…and that means less income for Google. As a result, if your website sucks as speed loading times, it is likely Google is not going to rank you well or might drop your rankings if change your hosting to a slower one. Call your hosting company or use the website speed tool from Google to check your website is fast enough. Sometimes the issues can be from compression on your web server is disabled to non-browser caching for static resources on your site. To find what sort of web server your website is running, you can use www.netcraft.com.

3. LOW CLICK-THROUGH RATE

Google might have detected that your current Click Through Rate % for your organic rankings is too low and decided to drop your rankings. Check the Google Webmaster tools what your current click through rate is and execute some optimisation to your page titles and meta descriptions in order to increase your CTRs. Something you should be doing is linking your content to a Google Authorship account so a face will appear next to your natural listings and will help increase your Click Through Rates.

2. PAID BACKLINKS

Google is getting smarter at knowing what backlinks are coming from link farms and scams so if you have engaged in black SEO tactics in the past and paid for getting a big amount of links pointing to your website, it is likely Google has dropped or will drop your rankings. Ensure someone at your organisation is calling all those websites and asking them to stop linking back to your website.

1. DUPLICATE CONTENT OR THIN CONTENT

Your website might have experienced a drop in traffic if Google has detected you have duplicate content or thin content. Ensure you either remove duplicate content from your site or allow for deep rich content pages that people would like to share.

eDigital can help you conceptualise, plan, develop, run and optimise successful SEO campaigns that generate leads and sales for your brand.

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