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THE BEST 10 BRANDS ON TIKTOK IN 2025

What are the world’s best 10 brands on TikTok in 2025?

The top 10 list of the best brands on TikTok globally.

Written by Mau, a Senior TikTok Advertising Specialist at eDigital.

THE BEST 10 BRANDS ON TIKTOK IN 2025

Before you get too excited about the world’s best 10 brands on TikTok, let me tell you something.

All social media platforms’ business models are incredibly sophisticated “money extraction” machines.

TikTok will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free. Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their TikTok videos) to reach their hard-earned followers.

Serious marketers and business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted by social media posting.

Trust me.

The actual gains of posting videos on TikTok are minimal if you have not properly crafted a coherent marketing strategy, delivered optimal customer service and most importantly engineered a marketing engine that allows you to build your own marketing channels and assets.

When I go out and speak to marketing executives of some of Australia’s ASX 200 companies, I like to remind them of two things:

1. You do not own your audience on TikTok. You cannot transfer your hard-earned audience to another platform. Tip: You must build audiences on platforms you own. I will teach you how.
2. TikTok wants you to pay for ads. Simple. The TikTok algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques. I can show you this too.

Popular read today: the top 25 trending TikTok hashtags right now

THE BEST 10 BRANDS ON TIKTOK IN 2025

Below you will find the best 10 brands on TikTok. However, you do not have to be on TikTok. For, example, the fashion brand: Chanel is not on TikTok; while others based their whole strategy around TikTok (Example: Dunkdaily.com)

The below are the best brands with great content on TikTok, however, they are not the most popular ones.

You can find the top 10 most-followed brands on TikTok or check out the world’s top 25 most-followed people on TikTok

We have just completed research that uncovers the best brands killing it on TikTok in 2025.

Marketers are using the best social media marketing plan template

10. Liverpool FC

Liverpool F.C. is one of the best brands on TikTok followed by 21+ million TikTok users.

This year’s top 10 TikTok marketing trends brings some great opportunities for brands on TikTok.

9. 433 Football

433 Football is one of the best brands on TikTok followed by 18+ million TikTok users.

433 Football is a studio football/soccer production brand and one of the most popular football/soccer brands on TikTok.

Marketers are using some of the top 25 most popular TikTok hashtags when publishing content on TikTok.

8. FC Bayern Munich

FC Bayern is one of the best brands on TikTok followed by 21+ million TikTok users.

Football-Club Bayern München e. V., also known as FC Bayern, Bayern Munich, or simply Bayern is a German professional sports club based in Munich, Bavaria. It is best known for its professional football (soccer) team, which plays in the Bundesliga(the top tier of the German football league).

Note: These are the best brands on TikTok but not the most followed ones. Check out some of the most-followed brands on TikTok.

7. Amazon Prime Video

Amazon Prime Video is one of the best brands on TikTok followed by 22+ million TikTok users.

Amazon Prime Video, or simply Prime Video, is an American subscription streaming and rental brand of Amazon. Amazon Prime Video distributes films and television series produced by Amazon Studios and MGM Holdings or licensed to Amazon, as Amazon Originals.

Amazon Prime Video hosts content from other providers, content add-ons, live sporting events, and video rental and purchasing services.

⚡️ Trending this week: How to write the best digital marketing plan

Would you like to know what the most followed brands are on TikTok?

eDigital‘s “top 250 most followed brands on TikTok” list is helping marketers and influencers find potential collaboration partners.

Marketers who need support read: how to contact TikTok support email address

6. NBA 

NBA is one of the best brands on TikTok followed by 23+ million TikTok users.

The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United States and Canada. Surely it has become the most popular premier men’s professional basketball league in the world. The NBA is also one of the most followed brands on Instagram.

Marketers are reading this year’s top 10 social media marketing trends

Similar content: The best fashion hashtags for TikTok

5. Manchester City FC

Mac City F.C. is one of the best brands on TikTok followed by 28+ million TikTok users.

Manchester City Football Club is an English football club based in Manchester that competes in the Premier League, the top professional English football tournament.

Just in: How to contact TikTok support email address

4. House of Highlights

House of Highlights is one of the best brands on TikTok followed by 27+ million TikTok users.

House of Highlights is a sports media brand that focuses on the creation and aggregation of viral video clips and original video series for a predominantly Gen-Z audience.

HoH is headquartered in New York City, U.S.A.

Is your TikTok marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing TikTok marketing.

3. Manchester United FC

Manchester United F.C. is one of the best brands on TikTok followed by 28+ million TikTok users.

Manchester United Football Club commonly referred to as Man United or Red Devils (often stylised as Man Utd or simply: United) is a professional football club based in Old Trafford, Greater Manchester, England. The club competes in the Premier League (the top division in the English football league).

⚡️ Breaking news: The new TikTok logo PNG

☠️ TikTok creators are using some of the top 25 most popular TikTok hashtags

2. La Liga

La Liga is one of the best brands on TikTok followed by 32+ million TikTok users.

La Liga is the professional football tournament in Spain.

Marketers are using the best social media strategy plan template to lock down brand executions through TikTok.

1.  WWE (World Wrestling Entertainment)

World Wrestling Entertainment (aka WWE) is one of the best brands on TikTok followed by 29+ million TikTok users.

World Wrestling Entertainment, Inc., also known as WWE, is an American professional wrestling promotion brand. WWE is a globally integrated media and entertainment company that also branched out into other industries, including film, American football, and various other business ventures. WWE is one of the fastest-rising brands on TikTok.

Marketers also wanted to know the top 10 most-followed brands on Instagram

You and your team should also learn about:

• Popular TikTok video styles and top TikTok marketing trends
• Top trending effects and filters
• Music: the top songs that are going viral on TikTok right now
• Influencers in your industry and their audiences.
• The TikTok culture and its jargon.

Ready to book a TikTok marketing training session? Contact us.

The top 5 brands trending on TikTok right now

1. Chelsea FC 15+ million followers. Chelsea is an English football team based in London.
2. Badabun. 15+ million followers. Badabun Network is a Mexican production company that creates digital content, primarily on TikTok and YouTube. Badabun began in 2014 uploading “top ten list” videos and funny “street surveys”.
3. Nickelodeon 14+ million followers Nickelodeon is an American pay television channel and brand for children. It is run by Paramount Global through its networks division’s Kids and Family Group.
4. UFC 14+ million followers. The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) brand based in Las Vegas, Nevada, U.S.A. It is owned and operated by Zuffa, LLC, a wholly-owned subsidiary of Endeavor Group Holdings. Some of the key brands sponsoring the UFC include Prime Hydration drink @drinkprime (1.4+m followers on IG) owned by popular British Youtuber KSI (12+m followers on IG) and Logan Paul (24+ million followers on IG).
5. WorldStar Hip Hop. 13+ million followers. WorldStarHipHop is a content-aggregating video brand and blog owned by Worldstar, LLC. WorldStarHipHop was founded by Lee “Q” O’Denat, a Hollis, Queens-based hip-hop fan.

Just updated: the top 25 most popular hashtags on TikTok

TikTok creators are also reading the best time to post on TikTok.

Next: Access the top 250 brands on TikTok – premium list

Conclusion

Overall, the best brands on TikTok have skillfully achieved a huge following by using the native options that TikTok offers. These brands are not just selling but entertaining their TikTok fans with great and unique content. Need training on how best to promote your business on TikTok? Contact us today!

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: Access the top 250 brands on TikTok – premium list

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST 10 BRANDS ON TIKTOK IN 2025

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Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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