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THE WORLD’S TOP 10 MOST POPULAR PEOPLE ON TIKTOK IN 2025

The world’s top 10 most popular people on TikTok in 2025. The world’s top 10 most-followed TikTok creators in 2025. The biggest TikTok accounts, influencers and celebrities in 2025.

Written by Mau, a Senior TikTok Marketing Specialist at eDigital.

THE WORLD’S TOP 10 MOST POPULAR PEOPLE ON TIKTOK IN 2025

Before you dive into the world’s top 20 most-followed TikTok stars, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business 

• TikTok is a “money extraction” machine. Its business model is to make money from you. Its algorithm has been deliberately designed to lower your organic reach so you have to buy ads to reach your followers.
• That’s why your TikTok videos are reaching 5% of your followers (if you are lucky!). This is a massive issue affecting thousands of marketers on TikTok.
• You have been trying hard to build an audience on TikTok that you do not even own.
• Yes, that’s right; you cannot transfer your hard-earned TikTok followers to your best CRM software.
• Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE WORLD’S TOP 10 MOST POPULAR TIKTOK CREATORS IN 2025

The top 10 most popular creators on TikTok play a significant role in TikTok’s popularity and have a great impact on various aspects of digital culture, popular trends and marketing.

The world’s most-followed people on TikTok in 2025.

10. Burak Özdemir

Burak Özdemir is one of the most popular TikTok creators with 75+ million followers.

@cznburak (Yayladağı, Türkiye)

If there is someone who could dethrone the infamous restauranteur Salt Bae is CZN Burak.

Burak Özdemir is a Turkish chef and restaurant owner. He owns the Hatay Civilizations Table (Turkish: Hatay Medeniyetler Sofrası) chain of restaurants including Taksim, Aksaray, Etiler (Dubai), CZN, (Özdemir’s nickname) originates from a frequent mispronunciation of the Cinzano, the name of his father’s textile shop in the Laleli district in Istanbul.

His friendly cooking videos of his unique mix of Turkish and Arabic recipes on TikTok and Instagram have made him a top food and restaurant influencer not only in Turkey but around the world.

Top social media celebrities and stars have visited his restaurants including top footballers Cristiano Ronaldo, Mohamed Salah, entertainer Khaby Lame, MMA fighter Khabib Nurmagomedov, Indian actor Keerthy Suresh and others.

Marketers are asking how to contact TikTok support email address

9. Dominik Elizabeth Reséndez Robledo (Domelipa)

Domelipa is one of the most popular TikTok influencers with 77.1+ million followers.

@domelipa (Monterey, Mexico)

Domelipa‘s real name is Dominik Elizabeth Reséndez Robledo.

Domelipa is a Mexican dancer and a TikTok star in Mexico.

Domelipa fans also checked out the top latin dance types and styles

8. Dwayne Johnson (The Rock)

Dwayne Johnson is one of the most popular people on TikTok with 77.4+ million followers.

@therock

Hayward, California, United States

Dwayne Johnson, also known as “the Rock” is an American actor, producer, businessman, retired professional wrestler and former American football and Canadian football player. He is also one of the most popular sporting athletes on Instagram.

Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this exclusive list for a fee.

TikTok creators are using some of this year’s top 10 social media marketing trends

7. Zach King

Zach King is one of the most popular people on TikTok with 82.1+ million followers.

@zachking (Portland, Oregon, United States of America)

Zach King is an American filmmaker, author, magician and illusionist.

In Feb 2022, Zach unveiled a new short commercial with Turkish Airlines exciting people to travel to Turkey. The four-minute ad features King in a race through Istanbul Airport as he competes with his co-star, J.J. Carroll, for a window seat on their flight.

TikTok creators checked out this year’s top 10 TikTok marketing trends.

Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this list for a fee.

6. Kimberly Loaiza

Kimberly Loaiza is one of the most popular TikTok influencers with 83.2+ million followers.

@kimberly.loaiza (Mexicali, Mexico)

Kimberly Loaiza is a Mexican YouTuber, influencer, singer and dancer.

Kimberly loves inviting people to travel with her on her private jet.

Marketers are using some of the top 25 most popular TikTok hashtags

5. Addison Rae

Addison Rae is one of the most popular TikTok creators with 88.5+ million followers.

@addisonre (Lafayette, Louisiana, United States)

Addison Rae is a female dancer and entertainer.

Rae’s TikTok success has prompted her to work with popular brands such as Adidas, Reebok, Pandora, L’Oréal, Vital Proteins, Hollister, Nerds, Bonkers Toys and American Eagle. She has her own beauty and cosmetic brand called: ITEM beauty. 

In March 2021, Jimmy Fallon invited Rae to The Tonight Show. Rae taught Fallon eight viral TikTok dances. She was criticised for failing to credit the original creators of the dances. Much of the backlash came from people claiming it was systemic racism as most of the creators of the dances were black.

The TikTok sensation likes to take some time away from her bustling life in Hollywood and travel to her native Louisiana.

⭐️ Exclusive read: the top 25 most-followed Australians on TikTok

Need support with your TikTok advertising campaigns? Contact us

4. Denarie Bautista Taylor (Bella Poarch)

Bella Poarch is one of the most popular TikTok influencers with 94.2+ million followers.

@bellapoarch (San Fabian, The Philippines)

Bella Poarch is a Filipina-American singer and one of the most-followed TikTok influencers in the world.

In August 2020, Bella created the most liked video on TikTok, in which she lip-syncs to the song “Soph Aspin Send” by British rapper Millie B.

In May 2021, Bella Poarch released the popular single “Build a Bitch”. According to an interview with Cosmopolitan, she didn’t have the opportunity to travel and learn about the Philippines when she was growing up.

Bella Poarch has collaborated with different brands including: Toyota, Miu Miu, Vans, Milo, Luxottica, Prada, Boss and others.

3.  Jimmy Donaldson (MrBeast)

MrBeast is one of the most popular TikTok creators with 114.4+ million followers.

@mrbeast (Wichita, Kansas, the U.S.A)

MrBeast began posting videos to YouTube in early 2012 at the age of 13, under the handle “MrBeast6000”; his early content ranged from Let’s Plays to “videos estimating the wealth of other YouTubers.

Donaldson’s “counting to 100,000” video went viral in 2017, earning him tens of thousands of views in just a few days, and he has become increasingly popular ever since, with most of his videos gaining tens of millions of views.

Over time, his style of content diversified to include challenge and donation videos that reward thousands of dollars, videos with arduous tasks or survival challenges. 

Jimmy also runs several other YouTube channels, including Beast Reacts, MrBeast Gaming, MrBeast Shorts and a philanthropy channel.

He is also one of the highest-paid YouTubers.

Donaldson is also the founder of MrBeast Burger, Feastables, and a co-creator of Team Trees, a fundraiser for the Arbor Day Foundation and Team Seas, a fundraiser for Ocean Conservancy and The Ocean Cleanup.

MrBeast has been hired for marketing campaigns of some major brands including Microsoft, Electronic Arts, Stumble Guys (a mobile game) and Shopify.

TikTok creators also checked the exclusive list of the world’s top 10 most popular people on Twitter

2. Charli D’Amelio

Charlie D’Amelio is one of the most popular people on TikTok with 157.4+ million followers.

Charlie Damelio popular TikTok video creator star

@charlidamelio (Norwalk, Connecticut, United States of America)

Charli D’Amelio is one of the most popular American TikTokers. Charli was a competitive dancer for over 10 years before starting her TikTok channel in 2019 when she started posting dance videos.

Charli was the first person to surpass both 50 million and 100 million followers on TikTok.

Charli D’amelio is known for collaborating with top global brands including Pura Vida Jewelry (#ShowUsYourHappy campaign), Prada, Hollister & Social Tourist fashion brands, animated children’s films StarDog and TurboCat, Dunkin Donuts, Orosa Beauty, EOS skincare brand, Sabra hummus dip, Morphe makeup and beauty products and Hulu.

Forbes reported that Charli was the highest-earning TikToker of 2021, taking in an estimated USD$17.5 million. In May 2023, The D’Amelio footwear was launched. Skincare is supposed to be the next business venture for the D’Amelio empire.

TikTok creators also checked the exclusive list of the world’s top 10 most popular people on Twitter

1. Khabane Lame (Khaby Lame)

Khabane (Khaby) Lame is the world’s most popular person on TikTok with 162.4+ million followers.

@khaby.lame (Ziguinchor, Senegal)

Khaby Lame popular TikTok creator wearing black shirt with the new Boss logo

Khaby Lame is the world’s top 25 most popular person on TikTok.

Khabane Lame is a Senegalese TikToker based in Chivasso, Italy.

He is known for his TikTok videos in which he silently mocks overly stupid or complicated videos pretending to be life hacks.

In Feb 2022, Khaby worked with Pepsi’s Starlight, a “space-flavoured” cola inspired by the renewed interest in space travel.

You can also check out the latest TikTok promo codes, ad credits and offers

Khaby served as one of the judges on the 13th season of Italia’s Got Talent, which aired domestically on Disney+ in August 2023.

Among the judges, Lame joined fellow newcomer Elettra Lamborghini (the granddaughter of legendary automaker Ferruccio Lamborghini), record producer Mara Maionchi, and one-time YouTube star Frank Matano.

This is the first time the franchise premiered on a streaming service in Europe and will be a massive milestone for both Khaby Lame and Italia’s Got Talent.

Jung Kook imitating Khaby Lame funny meme

Khaby Lame is a talented comedian and videomaker and since rising to become the world’s most-followed creator on TikTok, has also been featured as a spokesman, fashion model and NFT creator.

The Senegal-born biggest TikTok star was one of the panellists for the 2022 Cannes Film Festival’s  #TikTokShortFilm contest, which looked to celebrate outstanding short-form filmmaking.

Marketers are printing the latest TikTok ads audience interests targeting options

TikTok creators also checked the exclusive list of the world’s top 10 most popular people on Twitter

Next: the world’s top 20 most-followed people on TikTok

Conclusion

Marketers looking for TikTok creators will find the above list interesting. You can follow these creators and see how they are helping some of the most followed brands on TikTok.

Are you looking for a list of the world’s top 100 most followed people on TikTok right now?

Contact us, we can offer you this list for a fee.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the world’s top 20 most-followed people on TikTok

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE WORLD’S TOP 10 MOST-FOLLOWED PEOPLE TIKTOK IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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