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THE WORLD’S TOP 10 MOST POPULAR PEOPLE ON TIKTOK IN 2025
The world’s top 10 most popular people on TikTok in 2025. The world’s top 10 most-followed TikTok creators in 2025. The biggest TikTok accounts, influencers and celebrities in 2025.
Written by Mau, a Senior TikTok Marketing Specialist at eDigital.
THE WORLD’S TOP 10 MOST POPULAR PEOPLE ON TIKTOK IN 2025
Before you dive into the world’s top 20 most-followed TikTok stars, let me tell you something you have probably been turning a blind eye to…
TikTok is not helping your business.
TikTok is mugging you in broad daylight.
The latest TikTok algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. They’re showing your carefully crafted posts to roughly the same number of people who would notice if you screamed into your office refrigerator.
You thought you were building an audience on TikTok?
Nope.
You’re renting one from landlords who charge you extra just to talk to your own followers. In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.
Meanwhile, your customer acquisition costs are skyrocketing and Shou Zi Chew is laughing in a money-shaped bathtub.
The problem:
🚨 You don’t actually own your TikTok followers data
🚨 Your TikTok organic reach is being held hostage
🚨 Your TikTok ad spend is spiralling out of control
🚨 You can’t transfer your TikTok followers to your best CRM software no matter how many times you’ve dreamed there is an “export” button
The solution:
🔥 Stop relying on social media platforms that treat you like an ATM
🔥 Lower your customer acquisition costs without selling your kidney
🔥 Build a marketing strategy with assets YOU own
🔥 Master digital marketing so your sales skyrocket without depending on paid ads
I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.
Because let’s be honest, if you’re still throwing money at social media ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.
Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
THE WORLD’S TOP 10 MOST POPULAR TIKTOK CREATORS IN 2025
The top 10 most popular creators on TikTok play a significant role in TikTok’s popularity and have a great impact on various aspects of digital culture, popular trends and marketing.
The world’s most-followed people on TikTok in 2025.
10. Dominik Elizabeth Reséndez Robledo (Domelipa)
Domelipa is one of the most popular TikTok influencers with 77.3+ million followers.
@domelipa
domelipa popular Mexican woman on TikTok wearing a white t-shirt with the new adidas logo.
Domelipa‘s real name is Dominik Elizabeth Reséndez Robledo.
Domelipa is a Mexican TikTok queen who’s basically the human equivalent of a glitter bomb, impossible to ignore and leaving a sparkly mess wherever she goes.
This Monterrey native struts around the app like she owns it (and with over 70 million followers, she kinda does), serving up a chaotic cocktail of lip-syncs, dance moves, and “oops, did I just go viral again?” energy.
Domelipa is the TikToker your mom warns you about: too pretty, too confident, and probably plotting world domination one twerk at a time.
Domelipa’s videos on TikTok?
Imagine a fever dream where a reggaeton beat, a sassy hair flip, and a “challenge accepted” smirk get blended into 15-second bursts of pure, unadulterated Gen-Z audacity.
She’s out there gyrating like she’s auditioning for the last spot in a Shakira music video, lip-syncing with the intensity of a telenovela star, and occasionally tossing in a prank or two just to keep her “paletitas” (that’s her fan army, FYI) on their toes.
It’s less “content creation” and more “watch me accidentally become a global sensation while eating a sandwich.”
Domelipa is flipping off the TikTok algorithm with a wink and a hip shimmy, daring it to keep up with her relentless, glitter-dusted hustle.
Domelipa fans also checked out the top latin dance types and styles
9. Will Smith
Will Smith is one of the most popular people on TikTok with 79.5+ million followers.
@willsmith (Philadelphia, Pennsylvania, USA)
Will Smith: one of the most followed and popular TikTok celebrity
We are really scared Will Smith may slap us for adding his name to this “World’s top 10 most-followed people on TikTok“ list.
The Oscar’s “slapping” entertainer and the “protector” of Alopecia suffering wives does not really like comedians – especially Chris Rock. But his anger has not stopped him from reaching celeb status on TikTok.
In December 2021, Will Smith joined National Geographic to travel around the world and explore hidden gems in “Welcome to Earth” (Disney+).
✅ Marketers are printing the latest TikTok Ads interest targeting options list
Will Smith popular American actor on TikTok posing in front of the new Ferrari logo.
TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter.
8. Dwayne Johnson (The Rock)
Dwayne Johnson is one of the most popular people on TikTok with 80.4+ million followers.
@therock – Hayward, California, United States
Dwayne Johnson’s caricature – the Rock
Where do we even start with this guy?
Dwayne “The Rock” Johnson is a walking, talking protein shake with a Hollywood smile and biceps that could bench-press your entire family reunion.
The Rock is like if a motivational poster and a WWE ring had a baby, then fed it nothing but 1800 tequila shots and cool vibes.
Once a pro wrestler who could body-slam your ego, now he’s a global icon who’s somehow both your gym bro and your dad’s man-crush, all while churning out blockbuster flicks and enough charm to make a rebellious nun blush.
Dwayne Johnson’s TikTok videos are unfiltered, rock-ocalypse.
Imagine this hulking gentleman squeezing his 6’5” frame into a tiny phone screen, flexing like he’s about to deadlift the algorithm, and dropping life advice that’s half “you got this, champ!” and half “I could snap you like a twig, but I won’t ‘cause I’m nice.”
The Rock is swallowing his Teremana tequila, winking at the camera like he knows your secrets, and doing push-ups with his dog on his back—because why not?
One minute Dwayne is lip-syncing to some goofy trend with the energy of a methed toddler, the next he’s roasting his own movie lines while cooking cheat-day pancakes.
He’s a multimillionaire mogul playing TikTok like it’s a sandbox, smirking through every “Can you smell what The Rock is cooking?” pun, and we’re all just along for the sweaty, hilarious ride.
Dwayne Johnson the Rock popular American on TikTok wearing a tank (singlet) with the new Nike logo white.
Dwayne Johnson, also known as “the Rock” is an American actor, producer, businessman, retired professional wrestler and former American football and Canadian football player. He is also one of the most popular sporting athletes on Instagram.
Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this exclusive list for a fee.
TikTok creators are using some of this year’s top 10 social media marketing trends
7. Zach King
Zach King is one of the most popular people on TikTok with 82.3+ million followers.
@zachking (Portland, Oregon, United States of America)
Zach King popular American on TikTok with the new TED logo.
Zach King is an American filmmaker, author, magician and illusionist.
Zach is the human equivalent of a magician pulling a rabbit out of a hat, except the hat is a smartphone and the rabbit’s a mind-bending edit that makes you question reality.
This digital wizard from Portland, Oregon got that boy-next-door vibe crossed with a mad scientist who figured out how to break the internet with Adobe Premier Pro.
With a cute face that says “I’m wholesome but also kinda unhinged” he’s built an empire on making the impossible look casual, racking up millions of followers who can’t tell if he’s a genius or just really good at faking it.
Zach King’s videos on TikTok are like if David Copperfield and a Vine star had a lovechild that grew up snorting pixie dust.
This dude’s jumping through mirrors, turning pizza into puppies, and pulling elephants out of his hoodie—all in 15 seconds flat, with editing so slick you’d swear he sold his soul to Adobe.
He’ll toss in a cheesy pun like “time to ketchup” while morphing a bottle into a burger, smirking like he knows he’s ruined physics faculties.
Zach is out here bending space-time for likes, cackling behind his nerdy glasses while we’re all left wondering how he made his cat fly a spaceship.
Absolute chaos, and we are all hooked. Our faults.
In Feb 2022, Zach unveiled a new short commercial with Turkish Airlines exciting people to travel to Turkey. The four-minute ad features King in a race through Istanbul Airport as he competes with his co-star, J.J. Carroll, for a window seat on their flight.
TikTok creators checked out this year’s top 10 TikTok marketing trends.
Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this list for a fee.
6. Kimberly Loaiza
Kimberly Loaiza is one of the most popular TikTok influencers with 83.4+ million followers.
@kimberly.loaiza (Mexicali, Mexico)
Kimberly Loaiza – Do It – Popular Mexican TikTok influencer Youtuber singer
Kimberly Loaiza is a Mexican YouTuber, influencer, singer and dancer.
Kimberly Loaiza is a TikTok diva who is basically a one-woman telenovela with better lighting and catchier beats.
Hailing from Mexicali, this self-proclaimed “Lindura Mayor” (that’s “Cutest One” for the uninitiated Spanish language learner) struts onto the scene like she’s about to drop a mic and a bombshell family secret in the same breath.
With millions of followers on TikTok eating out of her perfectly manicured hand, she’s the influencer who went from YouTube vlogger to pop star to TikTok royalty, all while juggling a personal life juicier than a tabloid headline.
This firecracker’s videos on TikTok are like imagining a glitter-dusted fever dream where sass, lip-syncs, and drama collide like a reggaeton remix of your favorite soap opera.
Kimberly is out there voguing in outfits that scream “I woke up like this, but better,” lip-syncing breakup anthems with the intensity of a scorned ex who just keyed your car, and tossing flirty winks to her “Linduras” (yep, her fanbase has a name).
One second she’s dancing with her kids like a Pinterest mom gone rogue, the next she’s flexing her vocal chops or prank-calling her husband Juan de Dios Pantoja for the lolz.
Kimberly is living her loud, fabulous life, cackling through the controversies, and daring you to keep up with her unstoppable, sequin-studded chaos.
I know that you are jealous Kimberly loves inviting people to travel with her on her private jet while you waste tons of hours trying to sell your brand on TikTok.
Marketers are using some of the top 25 most popular TikTok hashtags
5. Addison Rae
Addison Rae is one of the most popular TikTok creators with 88.4+ million followers.
@addisonre (Lafayette, Louisiana, United States)
Addison Rae popular American female singer and actor on TikTok with the new UFC logo.
Addison Rae is a female dancer and entertainer.
Rae’s TikTok success has prompted her to work with popular brands such as Adidas, Reebok, Pandora, L’Oréal, Vital Proteins, Hollister, Nerds, Bonkers Toys and American Eagle. She has her own beauty and cosmetic brand called: ITEM beauty.
In March 2021, Jimmy Fallon invited Rae to The Tonight Show. Rae taught Fallon eight viral TikTok dances. She was criticised for failing to credit the original creators of the dances. Much of the backlash came from people claiming it was systemic racism as most of the creators of the dances were black.
The TikTok sensation likes to take some time away from her bustling life in Hollywood and travel to her native Louisiana.
⭐️ Exclusive read: the top 25 most-followed Australians on TikTok
Tonight Show Jimmy Fallon Addison Rae TikTok dancing moves
Need support with your TikTok advertising campaigns? Contact us
4. Denarie Bautista Taylor (Bella Poarch)
Bella Poarch is one of the most popular TikTok influencers with 94+ million followers.
@bellapoarch (San Fabian, The Philippines)
Bella Poarch popular Filipina woman on TikTok wearing sun glasses with the new Miu Miu logo, hoodie with the new Boss logo and a hand bag with the new Prada logo.
Bella Poarch is a Filipina-American singer and one of the most-followed TikTok influencers in the world.
In August 2020, Bella created the most liked video on TikTok, in which she lip-syncs to the song “Soph Aspin Send” by British rapper Millie B.
Poarch is the TikTok’s reigning queen of doing the absolute minimum for maximum fame.
Bella Poarch made millions of teens believe that if you bob your head to music while making big anime eyes at the camera, you can apparently become famous enough to buy a small island nation.
Bella burst onto the scene with all the subtlety of a hypnotised owl, creating content that can best be described as “what if a bobblehead doll became sentient and really, really wanted you to know it.”
Her signature move on TikTok?
Synchronising her eyebrows, eyelashes, and facial expressions to music with such precision that actual dancers who’ve trained for decades collectively threw their hands up and said:
“Well, we clearly wasted our time.”
This former US Navy veteran somehow parlayed the ability to move her head in time to music into millions of followers, brand deals (Toyota, Miu Miu, Vans, Milo, Luxottica, Prada, Boss and others) and a music career, proving once and for all that the entertainment industry makes absolutely no sense whatsoever.
While the rest of us were learning sourdough recipes during the pandemic, Bella was building an empire on facial expressions that fall somewhere between “seductive” and “I might be having a very mild seizure.”
Let’s not forget her triumphant expansion into music with “Build a Bitch” where she essentially told the world:
“You thought I could only move my head? Surprise! I can also auto-tune!”
It’s the career trajectory we all dream of: face movements → record deal → fashion collaborations → fame.
Her content exists in that magical space where you can’t tell if it’s brilliant marketing or if we as a society have collectively lost our minds.
In conclusion, Bella Poarch is TikTok’s living proof that in the digital age, you don’t need to juggle flaming chainsaws or have a personality.
You just need to master the art of looking intensely into a camera while moving your head like you’re at a very controlled rave at a Berlin nightclub
And honestly? Good for her.
We’re all just mad we didn’t think of it first.
3. Jimmy Donaldson (MrBeast)
MrBeast is one of the most popular TikTok creators with 115.2+ million followers.
@mrbeast (Wichita, Kansas, the U.S.A)
MrBeast Youtube Squid Game real life video
Jimmy Donaldson better known as MrBeast, is an American YouTuber. MrBeast has been credited with pioneering a genre of YouTube videos that centres on expensive stunts.
MrBeast – Squid Game in real life is his most popular video on Youtube – 296+ million views
MrBeast began posting videos to YouTube in early 2012 at the age of 13, under the handle “MrBeast6000”; his early content ranged from Let’s Plays to “videos estimating the wealth of other YouTubers.
Donaldson’s “counting to 100,000” video went viral in 2017, earning him tens of thousands of views in just a few days, and he has become increasingly popular ever since, with most of his videos gaining tens of millions of views.
Over time, his style of content diversified to include challenge and donation videos that reward thousands of dollars, videos with arduous tasks or survival challenges.
Jimmy also runs several other YouTube channels, including Beast Reacts, MrBeast Gaming, MrBeast Shorts and a philanthropy channel.
He is also one of the highest-paid YouTubers.
Donaldson is also the founder of MrBeast Burger, Feastables, and a co-creator of Team Trees, a fundraiser for the Arbor Day Foundation and Team Seas, a fundraiser for Ocean Conservancy and The Ocean Cleanup.
MrBeast has been hired for marketing campaigns of some major brands including Microsoft, Electronic Arts, Stumble Guys (a mobile game) and Shopify.
TikTok creators also checked the exclusive list of the world’s top 10 most popular people on Twitter
2. Charli D’Amelio
Charli D’Amelio is one of the most popular people on TikTok with 157.1+ million followers.
@charlidamelio (Norwalk, Connecticut, United States of America)
Charli D’Amelio a popular American woman creator on TikTok – D’Amelio Show featured with the new Hulu logo.
Charli D’Amelio is one of the most popular American TikTokers. Charli was a competitive dancer for over 10 years before starting her TikTok channel in 2019 when she started posting dance videos.
Charli was the first person to surpass both 50 million and 100 million followers on TikTok.
Charli D’amelio is known for collaborating with top global brands including:
- CeraVe (skincare brand)
- Dunkin’ Donuts
- Emma Pills (jewellery brand)
- EOS skincare brand
- Hollister
- Hulu
- Lightricks (video and photo editing app developer
- Morphe makeup and beauty products
- Orosa Beauty
- Prada
- Pura Vida Jewelry (#ShowUsYourHappy campaign)
- Sabra hummus dip
- Scuffers (Madrid-based fashion brand Scuffers)
- Social Tourist (LA based fashion brand)
- StarDog and TurboCat (animated children’s films)
Charli D’Amelio a popular TikTok creator featured with the new Prada logo
TikTok creators also checked the exclusive list of the world’s top 10 most popular people on Twitter
1. Khabane Lame (Khaby Lame)
Khabane (Khaby) Lame is the world’s most popular person on TikTok with 162.5+ million followers.
@khaby.lame (Ziguinchor, Senegal)
Khaby Lame popular TikTok creator wearing black shirt with the new Boss logo
Khaby Lame is the world’s top 25 most popular person on TikTok.
Khabane Lame is a Senegalese TikToker based in Chivasso, Italy.
He is known for his TikTok videos in which he silently mocks overly stupid or complicated videos pretending to be life hacks.
In Feb 2022, Khaby worked with Pepsi’s Starlight, a “space-flavoured” cola inspired by the renewed interest in space travel.
You can also check out the latest TikTok promo codes, ad credits and offers
Khaby served as one of the judges on the 13th season of Italia’s Got Talent, which aired domestically on Disney+ in August 2023. Among the judges, Lame joined fellow newcomer Elettra Lamborghini (the granddaughter of legendary automaker Ferruccio Lamborghini), record producer Mara Maionchi, and one-time YouTube star Frank Matano. This is the first time the franchise premiered on a streaming service in Europe and was a massive milestone for both Khaby Lame and Italia’s Got Talent.
Jung Kook imitating Khaby Lame funny meme
Khaby Lame is a talented comedian and videomaker and since rising to become the world’s most-followed creator on TikTok, has also been featured as a spokesman, fashion model and NFT creator.
The Senegal-born biggest TikTok star was one of the panellists for the 2022 Cannes Film Festival’s #TikTokShortFilm contest, which looked to celebrate outstanding short-form filmmaking.
Marketers are printing the latest TikTok ads audience interests targeting options
TikTok creators also checked the exclusive list of the world’s top 10 most popular people on Twitter
Next: the world’s top 20 most-followed people on TikTok
Conclusion
Marketers looking for TikTok creators will find the above list interesting. You can follow these creators and see how they are helping some of the most followed brands on TikTok.
Are you looking for a list of the world’s top 100 most followed people on TikTok right now?
Contact us, we can offer you this list for a fee.
Final note: Are your marketing costs through the roof?
If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.
If that sounds like your situation, you should contact us.
Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.
We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.
Ready to stop burning cash and start making it? Hit us up! We offer:
🔥 Digital Marketing Strategy. Because hope is not a plan.
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🔥 Social Media Marketing Training. So you stop posting into the void.
🔥 SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
🔥 Influencer & Celebrity Marketing.Get people with clout to talk about you.
🔥 Branding & Logo Design. So you don’t look like a dodgy side hustle.
🔥 Consumer Giveaways & Competitions. Because people will do anything for free stuff.
🔥 Email Marketing & Drip Sequences. Slide into inboxes the right way.
🔥 Conversion Rate Optimisation. Turn window shoppers into actual buyers.
Ready to start marketing like a boss? let’s talk. 🚀
THE WORLD’S TOP 10 MOST-FOLLOWED PEOPLE TIKTOK IN 2025
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Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.
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Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube
