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THE TOP 10 MOST POPULAR HASHTAGS ON TIKTOK IN 2025

The top 10 most popular hashtags on TikTok in 2025. The top 10 most used hashtags for TikTok video views, likes & shares in 2025 ranking list. Get more followers with these popular TikTok hashtags.

By Mau, a Senior TikTok Marketer at eDigital.

Note: The below hashtags are just the most popular hashtags on TikTok but they are not the top 25 trending hashtags on TikTok right now or my personal best 10 TikTok hashtags. If you are looking to just increase “likes” on your TikTok videos, we suggest you use these best 10 TikTok hashtags for likes. Need followers? Check out these best 10 TikTok hashtags for followers.

THE TOP 10 MOST POPULAR HASHTAGS ON TIKTOK IN 2025

Before you start using some of the top 10 most popular hashtags on TikTok in 2025, let me tell you something you probably have been turning a blind eye to…

TikTok is not helping your business.

TikTok is mugging you in broad daylight.

TikTok algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on TikTok?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Shou Zi Chew is laughing in a money-shaped bathtub.

The problem:
🚨 You don’t actually own your TikTok followers data
🚨 Your organic reach is being held hostage
🚨 Your TikTok ad spend is spiralling out of control
🚨 You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
🔥 Stop relying on social media platforms that treat you like an ATM
🔥 Lower your customer acquisition costs without selling your kidney
🔥 Build a marketing strategy with assets YOU own
🔥 Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at TikTok ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 10 MOST POPULAR TIKTOK HASHTAGS IN 2025

Reminder: The below are just the top 10 most popular hashtags. The most popular brands on TikTok are also using some of the top 25 trending hashtags on TikTok right now.

Popular this month: The top 25 trending TikTok hashtags right now

10. #comedy

#comedy is one of the most popular hashtags on TikTok used in 917+ million posts.

Combine it with #comedia – #comedian – #comic – #tiktokcomedy – #comediante

#comedy is one of these popular hashtags used by some of the top 10 British comedians, the top 25 most popular Australian comedians and top 10 American comedians to promote their funny shows.

9. #viralvideo

#viralvideo is one of the most popular hashtags on TikTok used in 941+ million posts.

Combine the popular #viralvideo hashtag with #viral_video and #viralvideos

8. #trending

#trending is one of the most popular hashtags on TikTok used in 1.2+ billion posts.

Related: #trend – #trendingvideo – #tiktoktrending – #tiktoktrend – #hottrend

The #trending hashtag is one of the most popular hashtags on TikTok.

You can also find the top 25 trending hashtags on TikTok right now!

Marketers are also reading: This year’s top 10 TikTok marketing trends.

Wanna know whats trending in the world of marketing and social media?

Check out:

• The top 10 Graphic Design trends
• The top 10 Pinterest Marketing trends
• The top 10 Social Media Marketing trends
• The top 10 TikTok Marketing trends

7. #tiktok

#tiktok is one of the most popular hashtags on TikTok used in 1.7+ billion posts.

Related: #tiktokindia  – #tik_tok – #tiktoker

Combine this hashtag with popular country-related hashtags such as: #tiktokpakistan – #tiktokmalaysia –  #tiktokbrasil – #tiktokmyanmar – #tiktokindonesia – #tiktokbangladesh – #tiktokphilippines – #tiktokers – #tiktoksouthafrica –  #tiktokusa – #tiktokmexico – #tiktokuk – #tiktokfrance – #tiktokchile #tiktokcanada – #tiktokchina – #tiktokperu – #tiktoklatino – #tiktokitaly – #tiktokjapan – #tiktokcolombia – #tiktokargentina – #tiktoktanzania – #tiktokrussia – #tiktokkorea – #tiktoksingapore

Before you get too excited about posting the #tiktok hashtag, let me tell you something.

All social media platforms’ business models are incredibly sophisticated “money extraction” machines.

TikTok will deliberately let you build a decent organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free.

Even the fastest-growing industries are now having to spend a lot of money (boosting their Instagram posts) to reach their hard-earned TikTok followers. This could be one of the top ethical issues in marketing, as TikTok has the right to change their algorithm at any time.

⚡️ Trending this week: how to write the best digital marketing plan

6. #viral

#viral is one of the most popular hashtags on TikTok used in 2.7+ billion posts.

Did you know American entertainer, magician and celebrity: Zach King (one of the world’s top 25 most popular people on TikTok) holds the record for having the most viral videos on TikTok so far?

His “Harry Potter illusion” video has been watched 2+ billion times.

Related: #goviral – #tiktokviral – #viralchallenge

Marketers are also learning how to make a video go viral.

Anything has the potential to go viral on TikTok, from scary horror movie trailers to the funniest comic performances.

Tip: Sometimes marketing executions that go viral are not ethical, just be careful when crafting viral content.

Marketers are reading this year’s top 10 social media marketing trends

“Combine popular TikTok hashtags with one of the most popular TikTok songs for increasing the chances of being displayed on the TikTok discover feed”

Mau

5. #fypシ

#fypシ is one of the most popular hashtags on TikTok used in 2.7+ billion posts.

⭐️ Most read today: how to write the best social media brief + template

4. #duet

#duet is one of the most popular hashtags on TikTok used in 3.3+ billion posts.

Even some of the world’s top 25 most popular people on TikTok are adding the #duet hashtag to their videos to go viral. Examples include Spencer X (above) and Khaby Lame.

Related: #dueto – #duett – #duetwithme (will help your video go viral) – #duetto – #duetchallenge

“Globally, each social media platform offers a unique set of popular and trending hashtags. For example, the most popular Instagram hashtags are quite different to those popular TikTok hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

⚡️ Breaking news: the new TikTok logo PNG

3. #foryou

#foryou is one of the most popular hashtags on TikTok used in 5+ billion posts.

“Globally, each social media platform offers a unique set of popular and trending hashtags. For example, the top 25 most popular hashtags on Instagram differ from popular TikTok hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

Editor’s pick: the top 25 travel hashtags on TikTok

2. #fyp 

#fyp is one the most popular hashtag on TikTok used in 7+ billion posts.

Even Bella Poarch (one of the world’s  top 25 most popular people on TikTok) has used #fyp to get her videos to go viral.

Combine it with:

• #foryoupage
• #follow
• #featureme
• #foruyou
• #followme
• #fypchallenge

Just updated: the top 25 trending hashtags on TikTok right now

1. #capcut

#capcut is the most popular hashtags on TikTok used in 7.9+ billion posts.

CapCut is an easy-to-use video editing app. CapCut offers a wide range of video editing functions, filters, audio & visual effects, video templates.

Interesting read: why good people do bad things

Note: The above hashtags are just the most popular hashtags on TikTok but they are not the top 25 trending hashtags on TikTok right now or the best 10 TikTok hashtags. If you are looking to just increase “likes” or “followers”, we suggest you use these best 10 TikTok hashtags for likes or the best 10 TikTok hashtags for new followers.

Next: the top 20 most popular hashtags on TikTok

☠️ TikTokers are reading the top 25 trending TikTok hashtags right now

Just in: how to contact TikTok support email address

Marketers are using the best social media strategy plan template

Popular branded TikTok hashtag challenges

• #maybellineSwipeIt

You and your team should also learn about:

• Popular TikTok video styles and some of the  top TikTok marketing trends
• Top trending effects and filters
• Music: the top songs going viral on TikTok right now.
• Influencers in your industry and their audiences.
• The TikTok culture and its jargon.

Next: the top 20 most popular hashtags on TikTok

Popular TikTok hashtags – Usage

• On its launch in 2016, TikTok offered great opportunities for branded content to go viral. With a one billion+ global user count TikTok was a great social media channel to reach new audiences. However, you now have to spend money on TikTok ads to reach your fans and new audiences. 
• Getting familiar with the most popular TikTok hashtags is not enough. You should also check out our “The top 25 trending TikTok hashtags right now“ article to find “less competitive” hashtags.
• Initially, TikTok was a great channel for sparking social media trends with the use of popular hashtags. However, marketers now need to be clever at what they do on social media to increase brand value and sales.
• TikTok is heavily promoting hashtags like #TikTokMadeMeBuyIt to persuade marketers the platform drives sales. But how many products get viral status and skyrocket in sales through TikTok? This is a question thousands of marketers – not just from the popular brands in fashion or sports but even smaller businesses selling affordable and/or innovative products – want an answer to.
• Analysing the most popular and top 25 trending TikTok hashtags can offer you and your marketing team an indication and some insight into your marketing strategies. Adding one or two popular hashtags to your TikTok videos will help you reach new audiences who may be interested in your products/services.
• Using some of the most popular TikTok hashtags is supposed to increase a post’s visibility in the “For You” feed, where users spend most of their time, and that visibility can push your videos to go viral.

✅ The best social media marketing plan template

Note: The above hashtags are just the most popular hashtags on TikTok but they are not the top 25 trending hashtags on TikTok right now or my personal best 10 TikTok hashtags. If you are looking to just increase “likes” on your TikTok videos, we suggest you use these best 10 TikTok hashtags for likes or the best 10 TikTok hashtags for new followers.

Want to cherry-pick the best segment for your TikTok ads? You can now easily print the full list of the latest TikTok ads audience interests targeting options

Marketers who read this article also read the world’s top 25 TikTok celebrities – ranking list.

Conclusion

Using some of these top 10 most popular hashtags on TikTok can help you increase your TikTok content visibility and reach.

Checking the content of these popular hashtags on TikTok can also offer you content ideas.

Use some of these popular hashtags only if your brand has some sort of relationship or relatedness to these hashtags; otherwise, you may be seen just spamming the hashtag feed with irrelevant content that will not be good for building a positive brand’s reputation.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

🔥 Digital Marketing Strategy. Because hope is not a plan.
🔥 Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
🔥 Social Media Marketing Training. So you stop posting into the void.
🔥 SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
🔥 Influencer & Celebrity Marketing. Get people with clout to talk about you.
🔥 Branding & Logo Design. So you don’t look like a dodgy side hustle.
🔥 Consumer Giveaways & Competitions. Because people will do anything for free stuff.
🔥 Email Marketing & Drip Sequences. Slide into inboxes the right way.
🔥 Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE TOP 10 MOST POPULAR HASHTAGS ON TIKTOK IN 2025

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Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube