THE TOP 20 FASHION HASHTAGS ON TIKTOK IN 2025
The top 20 fashion hashtags on TikTok in 2025 list. The most popular and trending fashion hashtags on TikTok in 2025.
The top 20 most-used TikTok fashion hashtags by fashionistas, fashion brand marketers and fashion designers selling clothes and fashion accessories.
By Mau, a Senior TikTok Marketer at eDigital.
THE TOP 20 FASHION HASHTAGS ON TIKTOK IN 2025
Before you dive into the top 20 most popular fashion hashtags on TikTok in 2025, let me tell you a truth you probably do not want to hear.
The TikTok business model is an incredibly sophisticated “money extraction” machine.
TikTok will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free.
Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their TikTok videos) to reach their hard-earned followers.
Serious fashion marketers and fashion business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted with vanity hashtagging.
The actual gains of posting popular fashion hashtags on TikTok are minimal if you are not executing a well-crafted marketing strategy, not delivering the best customer service and not meeting your marketing objectives.
Two reminders:
- You do not own your followers’ data on TikTok. You cannot transfer your hard-earned followers to another platform. You must build raving fans and followers on platforms you own. I will show you how.
- TikTok wants you to pay for ads. Full point. The TikTok algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques.
Yeah, that’s right, fashion marketers and business owners (like you) are getting tired and bored of posting fashion videos on TikTok and not getting results.
You gotta be crazy/mad/loco to only rely on fashion-related hashtagging to get your marketing campaigns producing sales for your fashion brand.
Some fashion creators are also into food and are using some of the top 25 most popular food hashtags on TikTok
THE TOP 20 MOST POPULAR FASHION HASHTAGS ON TIKTOK IN 2025
20. #zara
#zara is one of the most popular fashion hashtags on TikTok used in 2.7+ million posts
#zara popular fashion hashtag on TikTok man wearing men’s clothes with the new Zara logo and the new H&M logo. @thisisvitorcastro.
Marketers are reading the best fashion marketing campaign ideas
19. #adidas
#adidas is one of the most popular fashion hashtags on TikTok used in 2.9+ million posts
Popular read: The top 25 trending hashtags on TikTok right now
Mark Bryan genderless fashion freedom no gender mutable identity
Fashion creators on TikTok also checked out the top 25 most-followed Australians on Instagram
18. #fashioninspo
#fashioninspo is one of the most popular fashion hashtags on TikTok used in 3.1+ million posts.
Combine #fashioninspo with #fashioninspiration
Calling all fashionistas!
TikTok wants to see you serve up some of your best, most trendy looks using #FashionInspo❤️.
Even some of the top 25 British people on Instagram are uploading their #fashioninspo videos on TikTok.
luxury fashion haute couture high conceptual art photography collage african women carrying wood eDigital
⭐️ Fashion marketers are loving: How to write the best creative photography brief
17. #hoodie
#hoodie is one of the most popular fashion hashtags on TikTok used in 3.1+ million posts
Similar: #sweater – #hoodies – #sweaters – #sweatshirt
Pep Guardiola hoodie Puma green olive FA Cup final Manchester City FC winner 2023
Fashion nomads are reading the best travel hashtags for TikTok
16. #jeans
#jeans is one of the most popular fashion hashtags on TikTok used in 3.2+ million posts
#jeans will never go out of fashion. Even some of the world’s top 25 most followed people on TikTok have been seen showing off their favourite pair of #jeans.
Troye Sivan cargo pants H&M white denim transparent shirt
Combine #jeans with #denim
Magnus Carlsen (Norwegian chess player) thrown out of World Rapid Championship (Dec 2024) for wearing jeans. He said: “F— U”
Trending: This year’s best 10 men’s cargo pants styles
15. #tshirt
The #tshirt hashtag is one of the best fashion hashtags on TikTok used in 3.9+ million posts.
Related: #tshirts
expensive t-shirt cheap pyjama top funny cat meme
Trending today: The world’s top 25 luxury high fashion brands
14. #clothing
#clothing is one of the most popular fashion hashtags on TikTok used in 4+ million posts
The #clothing hashtag is popular on TikTok. Mix this hashtag with some other specific ones. For example, if you are selling active wear you can use some of the top 25 fitness hashtags on TikTok to reach more people.
Aje women’s clothing boxing dale sale banner image
Just in: This year’s top 10 social media marketing trends
13. #clothingbrand
#clothingbrand is one of the most popular fashion hashtags on TikTok used in 4.1+ million posts
#clothingbrand a popular fashion hashtag on TikTok. Photo: Crossangel.co
Related: #fashionbrand – #fashionbrands
✅ Marketers are using: The best social media strategy template
12. #sneakers
#skeakers is one of the most popular fashion hashtags on TikTok used in 6.3+ million posts
#sneakers a popular fashion hashtag on TikTok sneaker room. Photo: @heesh.a
Even some of the world’s top 25 most followed people on TikTok have been seen showing off their favourite pair of #sneakers
11. #shein
#shein is one of the most popular fashion hashtags on TikTok used in 7+ million posts
Next: The top 10 fashion hashtags on TikTok or the top 25 fashion hashtags on TikTok
Do not rely only on the most popular fashion hashtags on TikTok. You should also check out:
TikTok creators are checking out > The most popular TikTok songs
Use fashion hashtags on TikTok to reach specific customers
Before you start using some of the below most popular fashion hashtags for TikTok you may want to also use some niche, unique fashion hashtags that will connect you to your exact audience.
For example, if you provide fashion for the New York socialite, you may also want to use “#fashionNYC” related hashtags.
Publishing popular fashion hashtags will surely bring you likes to your TikTok videos, but it may not be enough to reach your desired audience.
If you want to have – let’s say – 50 great exclusive clients per week, then you do not necessarily need thousands of “likes” and “followers” on TikTok.
You may decide to reach – let’s say – rich wives 35-45 years old who are looking for some of the top luxury high fashion brands in San Francisco’s Haight Ashbury area. That’s quite niche and that could be enough business for your fashion brand. Then you will use far better hashtags as you know the exact people you want to reach.
Need TikTok fashion marketing strategy support? We run the best marketing strategy training to improve your fashion marketing on TikTok.
⭐️ Popular read: The world’s top 25 most-followed fitness trainers on Instagram
You do a lot! You help people look great with the top and latest fashion designs and trends. You deserve to have a real marketing strategy that showcases the top benefits of your service for your fashion customers!
FASHION HASHTAGS SPARK THE CONVERSATION ON TIKTOK
The number of TikTok users hashtagging fashion brands, designers and trends has been growing steadily in the last few years.
Rather than focusing on just selling unique fashion design styles and trends; fashion marketers should look to work with other fashion brands and/or artists. Whether this is increasing the number they partner with, collaborative fashion marketing campaigns can hugely increase the number of followers and boost sales.
As some fashion enthusiasts are already comfortable wearing different fashion labels, it is imperative, that fashion marketers come up with new innovative offerings to get people back to the cash registers in their stores or their shopping carts on their websites.
Marketers are also reading the top reasons why good people do bad things
Marketers are printing the latest TikTok advertising interest targeting list
✪ Expert tip: “Add popular fashion hashtags to your TikTok videos to increase your chances of being displayed on the TikTok Discover section” Mau
Most read: The most popular TikTok songs going viral
Conclusion
Whether you hashtag or not, TikTok will only show your fashion posts to a few of your followers. It sucks, I know. That’s why you need to invest your limited time, money and resources in proven marketing strategies that bring real sales to your fashion business.
Do not rely only on the most popular fashion hashtags on TikTok. You should also check out:
- The best 10 fashion hashtags for TikTok
- The top 10 trending fashion hashtags on TikTok right now
- The top 10 most-followed fashion brands on Instagram – list.
eDigital can help you conceptualise, plan, develop, run and optimise successful fashion marketing campaigns that generate leads and sales for your brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
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- Marketing training: social media training and digital marketing training.
- SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
Next: The top 10 fashion hashtags on TikTok or the top 25 fashion hashtags on TikTok
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THE TOP 20 FASHION HASHTAGS ON TIKTOK IN 2025
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