Support our website.

Our mission: provide marketers with a free space to learn something new without subscriptions or hefty fees. We rely on community support to keep it that way.

Your impact: your support fund the tools and team that keep this website thriving.

Join us: donate today to keep this website free 🙂

Donate Now!

THE TOP 20 MOST-FOLLOWED AUSTRALIANS ON TIKTOK IN 2025

The top 20 most-followed Australians on TikTok in 2025. The top 20 most popular Australians on TikTok. The top 20 Australian influencers with the most followers on TikTok in 2025.

By Mau, a Senior TikTok Influencer Outreach Specialist at eDigital.

THE TOP 20 MOST-FOLLOWED AUSTRALIANS ON TIKTOK IN 2025

Before you start your Australian influencers outreach on TikTok in 2025, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business

• TikTok is a “money extraction” machine. Their business model is to make money from you.
• The TikTok algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 2% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on TikTok you will never own. 
• You cannot transfer your hard-earned TikTok followers to your best CRM software.
• Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

Australian marketers working with some of the top creators in Australia are using the best time to post on TikTok

THE TOP 20 MOST POPULAR AUSTRALIANS ON TIKTOK IN 2025

20. Robert Irwin

Robert Irwin is one of the top 20 most popular Australians on TikTok with 7.9+ million followers.

@robertirwin

Robert Irwin is an Australian nature conservationist, television personality, zookeeper, wildlife photographer and actor.

He is the son of the popular Steve Irwin, and is often noted by fans to share similarities with his late father.

Australian creators on TikTok sharing fitness content are using some of the top 25 most popular fitness hashtags on TikTok

19. Brodie Pawson

Brodie Pawson is one of the top 20 most popular Australians on TikTok with 8+ million followers.

@brodiepawson

Parkour, Sports. Brisbane, Queensland

Australian marketers working with some of the top TikTok creators checked out some of the best influencer marketing platforms

18. Daniel Gorringe

Daniel Gorringe is one of the most popular Australians on TikTok with 9+ million followers.

@swagboygorringe

Former Australian Rules (AFL) footballer.

Australian marketers checked out the exclusive list of the top 25 Australians on Instagram

17. Unice Wani 

Unice Wani aka Mama Unice is one of the most popular Australians on TikTok with 9.4+ million followers.

@mamaunice

Aussie marketers are using the best social media strategy plan template

Unice Wani is an Australian fashion model and TikTok creator who posts fashion content, dance tips and trends and comedy videos.

Popular this week: the top 25 most popular comedians in Australia

16. Bijay Baniya

Bijay Baniya is one of the most popular Australians on TikTok with 9.5+ million followers.

@bijju3210

Travel creators in Australia are using some of the top 25 travel hashtags on TikTok

Bijay Baniya is an Australian dancer born in Nepal but now lives in NSW, Australia. He is famous for his dancing videos on TikTok and Instagram Reels.

Aussie marketers are using some of the top 25 most popular hashtags on TikTok

15. Ash Magic

Ash Magic is one of the most popular Australians on TikTok with 9.7+ million followers.

@ashmagic

Australian marketers checked out some of the top 25 most-followed Australians on YouTube.

14. Ruthbell Pan

Ruthbell Pan is one of the top 20 most-followed Australians on TikTok with 10+ million followers.

@ruthbellpan

Ruthbell Pan is a popular Roblox gamer and comedy entertainer on TikTok. Based in Australia, Ruthbell has successfully combined her passion for gaming with her dynamic storytelling skills to produce engaging content.

TikTok creators are using some of the top 10 most popular songs on TikTok

13. Mully

Mully is one of the most popular Australians on TikTok with 10.7+ million followers.

@Mully

Mully is an Australian comedian on TikTok and Youtube.

Mully is one of the most-followed TikTok creators producing humorous VR gaming videos. Mully is also a part of the gaming group “The Boys” and loves to play pranks on his friends while gaming and having a laugh.

He has worked with the Global creator company Jellysmack as part of its creator program in Australia.

Related read: the top 25 most popular Australian comedians

12. Josh Dub

Josh Dub is one of the most popular Australians on TikTok with 11+ million followers.

@joshdub

Popular Australian videogame based in Adelaide, South Australia.

Marketers are using the best social media strategy plan template

11. Joel Bergs

Joel Bergs is one of the most popular Australians on TikTok with 11.4+ million followers.

@joelbergs

Australian comedian on TikTok and Twitch. Raised in Melbourne Australia. Fan of American basketball NBA. Popular for commenting on funny and silly social media videos.

Australian creators on TiTok are using some of the top 25 trending hashtags on TikTok right now

Start your TikTok influencer outreach program today!

Top marketers working for Australian brands are doing Influencer Marketing outreach with this exclusive “The top 250 Australians on TikTok“ list ready on Google Sheets.

Each entry includes:

• Full name
• Link to the Instagram account
• Instagram followers count (as of January)
• Main sport category
• Gender (Female, male, lgbtqia+)

Get immediate access to this premium list!

Next: the top 10 most popular Australians on TikTok or the top 25 most popular Australians on TikTok

Conclusion

Some of these top 20 popular Australians on TikTok can provide unique stories about your brand and by integrating them into your TikTok marketing plan, you can leverage them to produce content that appeals to your most valuable customer segments, increasing brand awareness and ultimately, increasing sales.

However, these top 20 Aussies on TikTok may be expensive for your business.

Access the “top 250 most-followed Australians on TikTok“ and find opportunities that fit your budget.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the top 10 most popular Australians on TikTok or the top 25 most popular Australians on TikTok

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 20 MOST FOLLOWED AUSTRALIANS ON TIKTOK IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

Hire Mau for marketing training and join 5k+ marketers receiving Mau‘s e-newsletter

Mau is travelling the 🌎 world. Follow Mau’s stories on YouTube