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THE WORLD’S TOP 20 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2025

The world’s top 20 most-followed people on TikTok in 2025. The world’s top 20 most popular TikTok creators in 2025. The biggest TikTok accounts, influencers and celebrities in 2025.

Brought to you by Mau, Global Head of Digital Marketing Strategy at eDigital.

TikTok creators also checked out some of the top 25 most popular Australians on TikTok

THE WORLD’S TOP 20 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2025

Before you dive into the world’s top 20 most-followed TikTok stars, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business.

TikTok is mugging you in broad daylight.

The latest TikTok algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. They’re showing your carefully crafted posts to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on TikTok?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers. In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Shou Zi Chew is laughing in a money-shaped bathtub.

The problem:
🚨 You don’t actually own your TikTok followers data
🚨 Your TikTok organic reach is being held hostage
🚨 Your TikTok ad spend is spiralling out of control
🚨 You can’t transfer your TikTok followers to your best CRM software no matter how many times you’ve dreamed there is an “export” button

The solution:
🔥 Stop relying on social media platforms that treat you like an ATM
🔥 Lower your customer acquisition costs without selling your kidney
🔥 Build a marketing strategy with assets YOU own
🔥 Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at social media ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE WORLD’S TOP 20 MOST POPULAR TIKTOK CREATORS IN 2025

TikTok creators are using the best time to post on TikTok

The power of TikTok marketing relies on TikTok content creators. They are far more popular and far more followed than the most popular brands on TikTok and can help you reach audiences you have never thought possible with your marketing.

Popular this month: This year’s top 10 social media marketing trends

20. Bayashi

Hiroaki Nakabayashi (aka Bayashi) is one of the most popular TikTok accounts with 55.3+ million followers.

@bayashi.tiktok

Bayashi is a popular Japanese chef and TikTok creator publishing viral cooking and ASMR content.

Bayashi frequently publishes popular food recipes and dishes.

Learn how Bayashi turned those white Nike sneakers into purple ones with the help of his leftover eggplants.

Marketers are printing the latest TikTok ads interest targeting list to cherry pick the best audiences for their ads.

TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter.

19. Younes Zarou

Younes Zarou is one of the most popular TikTok influencers with 56.7+ million followers.

@youneszar

Younes Zarou is a German video creator and entertainer.

⭐️ Exclusive: How to get 100k new TikTok followers fast and free

Are you looking for a list of the world’s top 100 most followed people on TikTok right now?

Contact us, we can offer you this list for a fee.

18. Kylie Jenner

Kylie Jenner is one of the most popular people on TikTok with 56.9+ million followers.

@kyliejenner

Marketers are using the top 25 trending hashtags on TikTok right now

17. Meicy Villia (Vilmei)

Meicy Villia (Vilmei) is one of the most popular TikTok celebrities with 58.4+ million followers.

@vilmeijuga

Meicy Villia (Vilmei) is an Indonesian TikToker, influencer and content creator who uploads comedy to her TikTok account. She also creates content related to beauty, makeup, perfumes and food.

TikTok creators are using the best time to post on TikTok

16. Selena Gomez

Selena Gomez is one of the most popular TikTok creators with 59.8+ million followers.

@selenagomez

Selena Gomez is an American singer, actor, businesswoman and producer.

She has won numerous accolades, including an American Music Award, two MTV Video Music Awards, broke 16 Guinness World Records, and received nominations for two Grammy Awards, a Golden Globe Award, and four Emmy Awards.

TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter

Musicians are using some of the top 10 music hashtags on Instagram to reach gain new followers.

14. Jason Derulo

Jason Derulo is one of the most popular people on TikTok with 66.1+ million followers.

@jasonderulo

Jason Derulo is an American singer who has collaborated with popular brands such as FIFA and Coca-Cola.

Jason Derulo is a pro when it comes to capturing his audience’s attention.

Derulo’s social media-centric marketing strategy has boosted his TikTok and YouTube videos and Shorts, keeping fans coming back for more. Derulo has figured out how to attract a wide audience by leveraging popular short-form trends and collaborating with top creators on both TikTok and YouTube.

For example, The pop star hyped the “Glad U Came” song by connecting it to “How Ridiculous” one of the top 25 most popular Australians on YouTube and has also met up with Korean star Ox Zung. Derulo has been using pop culture references to his advantage, too, with videos centred on cultural hits like Squid Game and beloved characters like Batman.

TikTok creators are using some of the top 25 most popular TikTok hashtags

14. Willie Salim

Willie Salim is one of the most popular TikTok creators with 69.2+ million followers.

@williesalim

Willie is a popular Indonesian creator of viral challenges, experiments and pranks.

Marketers are using some of the top 10 most popular songs on TikTok

13. Billie Eilish

Billie Eilish is one of the most popular TikTok creators with 71.9+ million followers.

@billieeilish

Billie Eilish is an American singer and songwriter.

Eilish first gained public attention in 2015 with her debut single “Ocean Eyes”, written and produced by her brother Finneas O’Connell, with whom she collaborates on music and live shows.

Billie’s fifth single “Bad Guy” was a total success. This popular song made her the first artist born in the 21st century to release a chart-topping single.

Eilish has received multiple accolades, including:

• Grammy Awards
• American Music Awards
• Guinness World Records
• MTV Video Music Awards
• Brit Awards
• Golden Globe Award
• Academy Award. Billie was the first person born in the 21st century to win an Academy Award.

Eilish is the youngest artist in Grammy history to win all four general field categories—Best New Artist, Record of the Year, Song of the Year, and Album of the Year—in the same year.

Billie was featured on Time magazine’s inaugural Time 100 Next list in 2019 and the Time 100 in 2021.

Musicians are using some of the top 10 music hashtags on Instagram to reach gain new followers.

12. BTS

BTS is one of the most popular people on TikTok with 72+ million followers.

@bts_official_bighit

The BTS music boy band also known as the Bangtan Boys is a seven-member K-pop music band from South Korea.

According to Nielsen research, the Korean BTS music band outperforms many celebrity TikTok accounts with a high engagement rate of 12%. The study also confirms that TikTok accounts with over 1 million followers have a median engagement rate of 1.4%; meaning BTS gets 9x more engagement than other highly followed TikTok accounts.

Dancers on TikTok are learning how to promote your dance studio

Musicians are using some of the top 10 music hashtags on Instagram to reach gain new followers.

11. Burak Özdemir

Burak Özdemir is one of the most popular TikTok creators with 75.1+ million followers.

@cznburak (Yayladağı, Türkiye)

If there is someone who could dethrone the infamous restauranteur Salt Bae is CZN Burak.

Burak Özdemir is a Turkish chef and restaurant owner. He owns the Hatay Civilizations Table (Turkish: Hatay Medeniyetler Sofrası) chain of restaurants including Taksim, Aksaray, Etiler (Dubai), CZN, (Özdemir’s nickname) originates from a frequent mispronunciation of the Cinzano, the name of his father’s textile shop in the Laleli district in Istanbul.

His friendly cooking videos of his unique mix of Turkish and Arabic recipes on TikTok and Instagram have made him a top food and restaurant influencer not only in Turkey but around the world.

Top social media celebrities and stars have visited his restaurants including top footballers Cristiano Ronaldo, Mohamed Salah, entertainer Khaby Lame, MMA fighter Khabib Nurmagomedov, Indian actor Keerthy Suresh and others.

Marketers are asking how to contact TikTok support email address

Popular today: the world’s top 25 most popular luxury high fashion brands

TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter.

Next: the world’s top 10 people on TikTok or the top 25 most-followed people on TikTok

Conclusion

The world’s top 20 most-followed people on TikTok are instrumental in driving engagement, creativity and interactions on the platform.

They represent the diverse spirit of TikTok and have a significant impact on the platform’s culture and growth, making them an essential component of TikTok’s success as one of the most popular social media platforms.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

🔥 Digital Marketing Strategy. Because hope is not a plan.
🔥 Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
🔥 Social Media Marketing Training. So you stop posting into the void.
🔥 SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
🔥 Influencer & Celebrity Marketing.Get people with clout to talk about you.
🔥 Branding & Logo Design. So you don’t look like a dodgy side hustle.
🔥 Consumer Giveaways & Competitions. Because people will do anything for free stuff.
🔥 Email Marketing & Drip Sequences. Slide into inboxes the right way.
🔥 Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE WORLD’S TOP 10 MOST-FOLLOWED PEOPLE TIKTOK IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube