THE TOP 25 FASHION HASHTAGS ON TIKTOK IN 2025

The top 25 fashion hashtags on TikTok in 2025 list. The most popular and trending fashion hashtags on TikTok in 2025.

The most-used TikTok fashion hashtags by fashionistas, fashion brand marketers and fashion designers selling clothes and fashion accessories.

By Mau, a Senior TikTok Marketer at eDigital.

THE TOP 25 FASHION HASHTAGS ON TIKTOK IN 2025

Before you dive into the top 25 most popular fashion hashtags on TikTok, let me tell you a truth you probably do not want to hear.

The TikTok business model is an incredibly sophisticated “money extraction” machine.

TikTok will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free.

Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their TikTok videos) to reach their hard-earned followers.

Serious fashion marketers and fashion business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted with vanity hashtagging.

The actual gains of posting popular fashion hashtags on TikTok are minimal if you are not executing a well-crafted marketing strategy, not delivering the best customer service and not meeting your marketing objectives.

Two reminders:

1. You do not own your followers’ data on TikTok. You cannot transfer your hard-earned followers to another platform. You must build raving fans and followers on platforms you own. I will show you how.
2. TikTok wants you to pay for ads. Full point. The TikTok algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques.

Yeah, that’s right, fashion marketers and business owners (like you) are getting tired and bored of posting fashion videos on TikTok and not getting results.

You gotta be crazy/mad/loco to only rely on fashion-related hashtagging to get your marketing campaigns producing sales for your fashion brand.

Food and fashion go together and marketers are also using some of the top 25 most popular food hashtags on TikTok

THE TOP 25 MOST POPULAR FASHION HASHTAGS ON TIKTOK IN 2025

The research was completed by some of our best virtual assistants

25. #dresses

#dresses is one of the most popular fashion hashtags on TikTok used in 2.3+ million posts

Combine it with #dress (#dress is one of the top 10 most popular fashion hashtag on TikTok)

Chanel made it to the exclusive list of the world’s top 25 luxury high fashion brands on Instagram.

24. #dior

#dior is one of the most popular fashion hashtags on TikTok used in 2.4+ million posts

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Trending this week: The world’s top 25 luxury high fashion brands

23. #fashionstyle

The #fashionstyle hashtag is one of the best fashion hashtags on TikTok used in 2.5+ million posts.

Mix this #fashionstyle hashtag with some of the top 25 most popular hashtags on TikTok.

The #fashionstyle hashtag is used on some of the most popular fashion marketing campaign ideas and examples.

Related: #fashionstylist – #fashionstyles

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Fashion creators are checking out the most popular TikTok songs

22. #gucci 

#gucci is one of the most popular fashion hashtags on TikTok used in 2.5+ million posts

Popular this month: the top 25 trending hashtags on TikTok right now

21. #earrings 

#earrings is one of the most popular fashion hashtags on TikTok used in 2.6+ million posts

Fashion nomads are also using the best travel hashtags for TikTok

Marketers are reading the best fashion marketing campaign ideas

Next: The top 20 fashion hashtags on TikTok

Do not rely only on the most popular fashion hashtags on TikTok. You should also check out:

• The best 10 fashion hashtags for TikTok
• The top 10 trending fashion hashtags on TikTok right now

✅ Most views today: the top 25 most-followed British people on Instagram

USE THE MOST POPULAR FASHION HASHTAGS TO REACH SPECIFIC CUSTOMERS 

Before you start using some of the above top 25 most popular fashion hashtags on TikTok you may want to also use some niche, unique fashion hashtags that will connect you to your exact audience.

For example, if you provide fashion for the New York socialite, you may also want to use “#fashionNYC” related hashtags.

Publishing popular fashion hashtags will surely bring you likes to your TikTok videos, but it may not be enough to reach your desired audience.

If you want to have – let’s say – 50 great exclusive clients per week, then you do not necessarily need thousands of “likes” and “followers” on TikTok.

You may decide to reach – let’s say – rich wives 35-45 years old who are looking for some of the top 25 luxury high fashion brands in San Francisco’s Haight Ashbury area. That’s quite a niche and that could be enough business for your fashion brand. Then you will use far better hashtags as you know the exact people you want to reach.

Need TikTok fashion marketing strategy support? We run marketing strategy training to help you improve your fashion marketing on TikTok.

⭐️ Popular read: the world’s top 25 female fitness trainers on Instagram

You do a lot! You help people look great with the top and latest fashion designs and trends. You deserve to have a real marketing strategy that showcases the top benefits of your service for your fashion customers!

THE TOP 25 FASHION HASHTAGS  SPARK THE CONVERSATION ON TIKTOK

The number of TikTok users hashtagging fashion brands, designers and trends has been growing steadily in the last few years.

Rather than focusing on just selling unique fashion design styles and trends; fashion marketers should look to work with other fashion brands and/or artists. Whether this is increasing the number they partner with, collaborative fashion marketing campaigns can hugely increase the number of followers and boost sales.

As some fashion enthusiasts are already comfortable wearing different fashion labels, it is imperative, that fashion marketers come up with new innovative offerings to get people back to the cash registers in their stores or their shopping carts on their websites.

Marketers are also reading the top 25 fashion hashtags on Instagram

Reminder: The above are just the most popular fashion hashtags on TikTok. You should also check out “The best 10 Fashion hashtags on TikTok“ List and “The top 10 trending Fashion hashtags on TikTok” List. 

Next: The top 10 trending fashion hashtags on TikTok

✔️ You should also use some of the top 25 trending hashtags on TikTok right now

THE TOP 10 FASHION HASHTAGS FOR TIKTOK SHARES

• #bra. Related: underwear – #panties – #underpants – #lingerie – #brassiere. Note: For some reason, the #undies and #knickers hashtags seem to be banned by TikTok as it does not show in any content.
• #boots
• #ilovefashion
• #prada
• #hat. The #hat hashtag may be too generic, therefore you may want to mix it with some of the top 25 most popular fashion hashtags on TikTok to ensure you reach more people. Related hashtags: #hats. People are using the #hat hashtag on TikTok to show the world their most unique and best hat creations.
• #balenciaga
• #vogue. You can find the best #vogue magazine on TikTok including videos, exclusive fashion shoots, collections, interviews and behind-the-scenes content. Mix this hashtag with some of the most popular hashtags on TikTok.
• #vinted
• #fashiontrends. The #fashiontrends hashtag is not on the “Top 25 trending hashtags on TikTok right now” List but it is a niche and trending fashion hashtag for your fashion business. Similar: #fashiontrend
• #sustainablefashion. #sustainablefashion is one of the top 25 sustainability hashtags on TikTok. Even some of the world’s top luxury high fashion brands are using the #sustainablefashion hashtag to showcase their environmental credentials and innovation progress concerning sustainable fashion practices.Related: #upcycledfashion – #recycledfashion

Editor’s pick: The world’s top 25 sporting athletes on Instagram

THE TOP 10 FASHION HASHTAGS FOR TIKTOK VIDEOS

• #cargopants. Cargo pants are trending on TikTok and people are loving checking out some of the best cargo pants for men this year.
• #fashionhacks. The #fashionhacks hashtag is one of the top 25 trending hashtags on TikTok right now. Related #fashionhack
• #мода. мода is the Russian word for fashion
• #jacket. You have surely seen some of the world’s top 25 luxury high fashion brands using the widely popular #jacket hashtag on TikTok. Related: #coat – #rainjacket
• #hermes
• #catwalk. Mix this #catwalk hashtag with some of the top 25 most popular hashtags on TikTok.
• #victoriassecret Related: #victoriasecret
• #jd
• #tommy. Related: #TommyHilfiger
• #versace

THE TOP 10 FASHION HASHTAGS FOR LIKES ON TIKTOK

• #metgala Related: #metgalafashion – #grammysfashion
• #puma
• #crocs. Global brand ambassador: Sydney Sweeney (American actress)
• #vans
• #maybelline
• #fendi
• #ysl. Related: #yvessaintlaurent – #SaintLaurent
• #lululemon
• #fashionshow. Is your fashion brand ready for the next fashion show? You know what hashtag to use: #fashionshow. The #FashionShow is not one of the top 25 trending hashtags on TikTok right now but it is a great and niche hashtag to be used by fashion marketers and fashion designers. TikTok videos using the #FashionShow hashtag also include some of the most popular TikTok songs to increase their chances of videos going viral.
• #socks. It is no surprise the #socks hashtag is getting traction among fashion lovers who want to have the most unique pairs, especially when wearing shorts. Even some of the top 25 most-followed Aussies on TikTok have been seen using the #socks hashtag on TikTok. Activewear business owners who are selling socks for cycling, gym, and diabetes (circulation) are also using some of the top 25 fitness hashtags for TikTok. An example is the popular sock brand: @Stanceofficial on TikTok with 60k+ followers.

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THE TOP 10 FASHION HASHTAGS FOR NEW TIKTOK FOLLOWERS

• #valentino
• #supreme
• #celine
• #womensfashion. Related: #womenfashion – #modafemenina (Moda femenina is the Spanish word for women’s fashion)
• #freepeople
• #converse
• #kidsfashion. Related: #fashionkids-  Nike kids shoe size chart (US) – #modainfantil (Moda infantil are the Spanish words for kids’ fashion)
• #ファッション. ファッション is the Japanese word for fashion. お気に入りのファッションを投稿しよう
• #primark
• #Depop

Marketers are reading: The best time to post on TikTok

✅ Marketers are using: The best social media strategy template

THE TOP 10 FASHION HASHTAGS FOR RE-POSTS

• #newbalance
• #summerfashion
• #fashionable
• #diyfashion
• #burberry
• #armani. Related: #emporioarmani
• #fashiontips. Related: #fashiontip. Show TikTok fashion fans your fashion tips and secrets for unlocking the next level of fashion style!
• #calvinklein
• #lacoste
• #activewear. With so many people in Australia using active wear for their outdoor activities and weekend getaways, it is not a surprise that some of the top 25 most-followed Australians on Instagram are using this #activewear hashtag on TikTok too. The #activewear hashtag is a popular fashion hashtag on TikTok especially used with some of the top 25 travel hashtags on TikTok.  Related: #gymwear – #fitnesswear – #fitnessfashion – #gymfashion

⚡️Trending this week: The top 25 most-followed Australians on TikTok

THE TOP 10 FASHION HASHTAGS FOR TIKTOK STITCHES

• #loreal
• #springfashion
• #fashioninspiration
• #ootn (outfit of the night)
• #fashionmodel. Related: #fashionmodels
• #موضه (Arabic word for fashion)
• #gap
• #newyorker
• #Swarovski
• #belt. Mix this #belt hashtag with some other specific ones. For example, if you are selling active wear for men you can use some of the top 25 fitness hashtags on TikTok to reach more people.

Fitness brands selling fashion are using: The top 25 fitness hashtags on TikTok

THE TOP FAST-GROWING FASHION HASHTAGS ON TIKTOK

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• #carhartt
• #fashionbag
• #levis
• #RalphLauren
• #scarf Related: #scarves
• #pjs. related: #pyjamas
• #fashionlover. Related: #fashionlovers – #fashionlove Tip: Fashion marketers are also using some of the top 25 most popular hashtags on TikTok
• #DolceGabbana
• #bershka
• #fashionjewelry Related: #fashionjewellery

⚡️Just in: The world’s top 25 most popular people on TikTok

THE BEST 10 FASHION HASHTAGS FOR FASHION INFLUENCERS

• #ferever21
• #fashionphotography. Related: #fashionphotographer – #fashionshoot  – #fashionphoto (Related: How to write a creative photography brief and template)
• #Skechers
• #fashionaddict Related: #fashionfreak
• #modafashion
• #asics
• #uniqlo
• #underarmour
• #asos
• #michaelkors

Marketers are printing the new TikTok Advertising Interest Targeting list

✪ Expert tip: “Add popular fashion hashtags to your TikTok videos to increase your chances of being displayed on the TikTok  Discover section” Mau

Most read today: The most popular TikTok songs going viral

THE TOP 10 FASHION HASHTAGS FOR TIKTOK DUETS

• #miumiu
• #fila
• #clothingstore Related: #fashionstore
• #fashionshoes
• #reebok
• #PatekPhilippe
• #fashiondiaries Related: #fashondiary
• #quicksilver
• #rickowens
• #poshmark

Do not rely only on the most popular fashion hashtags on TikTok. You should also check out:

• The best 10 fashion hashtags for TikTok
• The top 10 trending fashion hashtags on TikTok right now

Fashion marketers are also reading the top 10 most-followed fashion brands on Instagram – list.

THE BEST 10 TIKTOK FASHION HASHTAGS FOR BEGINNERS

• #fashionfails. Even some of the top 25 most-followed Australians on Instagram are using TikTok to showcase those moments where fashion goes wrong, whether it’s about trying out bangs, struggling on a runway or a fashion outfit not quite working out.
• #fashionillustration. Related: #fashionillustrator
• #패션. 패션 is the Korean language word for fashion. Is your brand targeting the trendy fashion Korean market? Use the popular #패션 hashtag and let Koreans know about your fashion brand.
• #fashionstudent
• #hoka
• #urbanoutfitters
• #americaneagle
• #oldnavy
• #SteveMadden
• #modapraia (means beach fashion in Portuguese) A popular fashion hashtag in Brazil, Portugal and Portuguese-speaking countries in Africa.

Conclusion

Whether you hashtag or not, TikTok will only show your fashion post to a few of your followers. It sucks, I know. That’s why you need to invest your limited time, money and resources in proven marketing strategies that bring real sales to your fashion business.

eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok advertising campaigns that generate leads and sales for your fashion brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Marketing training: social media training and digital marketing training.
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy.
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. It is also called “path to purchase” optimisation.

Next: The top 20 fashion hashtags on TikTok

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THE TOP 25 FASHION HASHTAGS ON TIKTOK IN 2025

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