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THE TOP 25 MOST-FOLLOWED AUSTRALIANS ON TIKTOK IN 2025

The top 25 most-followed Australians on TikTok in 2025. The most popular Australians on TikTok. The top 25 Australian influencers with the most followers on TikTok in 2025.

By Mau, a Senior TikTok Influencer Outreach Specialist at eDigital.

THE TOP 25 MOST-FOLLOWED AUSTRALIANS ON TIKTOK IN 2025

Before you start your influencer outreach campaign by contacting some of the top 25 most popular Australians on TikTok, let me tell you something you probably have been turning a blind eye to…

TikTok is not helping your business

• TikTok is a “money extraction” machine. Their business model is to make money from you.
• The TikTok algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 2% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on TikTok you will never own. 
• You cannot transfer your hard-earned TikTok followers to your best CRM software.
• Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

Who are the top 25 most popular Australians on TikTok?

Professional Marketers, Social Media Managers and Influencer Managers working for some of the top Australian brands are using our “Top 250 Australians on TikTok“ list to cherry-pick affordable influencers who can help you build brand preference and increase leads and sales for your brand.

THE TOP 25 MOST-FOLLOWED AUSTRALIANS ON TIKTOK IN 2025

Some of our best virtual assistants just completed the research and below you will find a list of the top 25 most popular Australians on TikTok in 2025.

Trending today: the top 25 most popular TikTok hashtags

Tip: A good practice when putting together the best social media brief when hiring a new agency; includes asking them to present a plan to work with the top TikTok influencers in your country/region who are relevant to your brand.

25. Brodie Moss

Brodie Moss is one of the most popular Australians on TikTok with 7.3+ million followers.

@ybsbrodie

Brodie Moss is one of the most-followed Australians on TikTok for his nature adventures, hunting wildlife out in the forest or deep into the oceans and playing with marine life.

On his TikTok and YouTube channel (YBS Youngbloods), Moss shares videos of his hiking, fishing, and camping activities.

Marketers are using the best social media strategy plan template

TikTok creators into fitness are using the top 25 most popular fitness hashtags for TikTok

24. Jefo

Jefo is one of the most popular Australians on TikTok with 7.4+ million followers.

@jefo

Australian creators on TikTok checked out this year’s top 10 graphic design trends

Jeffrey Yang better known online as Jefo is an Australian TikToker and YouTuber. He was born in Sydney, Australia. He is known for his videos which are K-pop dancing and pranks.

⚡️ Most views today: how to write a successful influencer marketing brief

23. Chris Hemsworth

Chris Hemsworth is the most popular Australians on TikTok with 7.5+ million followers.

@chrishemsworth

Chris Hemsworth is one of the most followed Australian on TikTok.

Aussies can be lucky this dude did not end up dancing as a career and instead stick to his “Thor” character. The famous Aussie star has never encountered a shark, but that did not stop him from appearing in a documentary about sharks by National Geographic.

Whatever he says about sharks or other animals does not matter, people want to see Thor again.

His mansion in the fake and shallow “hipster-healer” beach town of Byron Bay, Australia will be easily paid off with his latest ambassador contracts with Hugo Boss and the Australian Childhood Foundation.

He published an Instagram post bragging about his $1 million donations to Australian bushfire victims and is now aiming to place his new app (Centr) on the top 10 most popular fitness apps.

Chris usually is one of the best Met Gala best dressed guests of the night.

TikTok creators are using the top 25 trending hashtags on TikTok right now

22. Sticky Australia (sticky lollies)

Sticky Australia is one of the most popular Australians on TikTok with 7.6+ million followers.

@stickyaustralia

Candy makers in Sydney, Australia. As if we did not have enough of the sugar epidemic in Australia making all kids fat and unhealthy.

 

Australian TikTok creators checked out this year’s top 10 graphic design trends

21. Jordy

Jordy is one of the most popular Australians on TikTok with 7.8+ million followers.

@outdoorkindaguy

Australian marketers are learning how to write a successful influencer marketing brief

Jordy loves making ocean videos with his GoPro camera. His account was deleted in Aug 2023.

Australian creators on TikTok checked out this year’s top 10 social media marketing trends

❤️ You will also love: the best influencer marketing platforms

⭐️ Popular today: the best time to post on TikTok

Next: the top 20 Australians on TikTok or the top 250 Australians on TikTok

Start contacting popular Australians on TikTok with this premium list

Top marketers working for Australian brands are doing Influencer Marketing outreach with this exclusive “The top 250 Australians on TikTok“ list ready on Google Sheets.

Each entry includes:

• Full name
• Link to the Instagram account
• Instagram followers count (as of January)
• Main sport category
• Gender (Female, male, lgbtqia+)

Get immediate access to this premium list!

Just updated: the world’s top 25 most popular Tiktok celebrities

Conclusion

Popular Australian TikTok content creators and influencers can provide unique stories about your brand and by integrating them into your TikTok marketing plan, you can leverage them to produce content that appeals to your most valuable customer segments, increasing brand awareness and ultimately, increasing sales.

However, these top 25 Aussies on TikTok may be too expensive for your business. Access the “Top 250 Australians on TikTok“ and find opportunities that fit your budget.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the top 20 Australians on TikTok or the top 250 Australians on TikTok

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 25 MOST-FOLLOWED AUSTRALIANS ON TIKTOK IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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