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THE WORLD’S TOP 25 MOST POPULAR PEOPLE ON TIKTOK IN 2025

The world’s top 25 most popular people on TikTok in 2025. The world’s top 25 most-followed TikTok creators in 2025. The biggest 25 TikTok accounts, influencers and celebrities in 2025.

Brought to you by Mau, a Senior TikTok Marketing Specialist at eDigital.

Most read today: The top 25 most popular Australians on Instagram

THE WORLD’S TOP 25 MOST POPULAR PEOPLE ON TIKTOK IN 2025

There is a valid argument saying marketers and “wanna-be” influencers are the few people interested to know who the most-followed people are on TikTok.

However, there is another group of people who enjoy watching the content and creativity of some of the most popular video creators on TikTok.

Popular read: The top 25 most popular Australians on TikTok

THE WORLD’S TOP 25 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2025

The power of TikTok marketing relies on TikTok content creators. They are far more popular and far more followed than the top 10 most popular brands on TikTok. The below TikTok stars will be able to help you reach audiences never imagined for your brand.

Before you dive into the world’s top 25 most-followed TikTok stars, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business 

• TikTok is a “money extraction” machine. Its business model is to make money from you. Its algorithm has been deliberately designed to lower your organic reach so you have to buy ads to reach your followers.
• That’s why your TikTok videos are reaching 5% of your followers (if you are lucky!). This is a massive issue affecting thousands of marketers on TikTok.
• You have been trying hard to build an audience on TikTok that you do not even own.
• Yes, that’s right; you cannot transfer your hard-earned TikTok followers to your best CRM software.
• Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

Are you looking for a list of the world’s top 100 most followed people on TikTok right now? Contact us, we can offer you this list for a fee.

TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter.

25. Alina Kim (Homa)

Alina Kim is one of the most popular TikTok influencers with 52.9+ million followers.

@homm9k

Alina Kim (also called Homa) is a popular TikTok influencer in Kazakhstan.

She enjoys publishing dancing and entertainment videos on her TikTok account.

Editor’s pick: The top 25 most popular fitness hashtags on TikTok

24. Loren Gray

Loren Gray is one of the most popular TikTok creators with 53.5+ million followers.

@lorengray

Loren Gray is an American singer. She had 30k followers on TikTok before turning 14 years old with videos of her singing. She left her hometown in Pennsylvania and moved to Los Angeles at the age of 15, released her first single shortly afterwards, and has landed lucrative brand deals with the likes of Burger King and Revlon, to name a few. In 2021, Loren Gray was included in Forbes’s 30 Under 30 social media list. She was a speaker at the UAE’s  Forbes 30/50 Summit, held at Louvre Abu Dhabi.

With eight music singles already released, Gray was signed with Virgin and Capitol Records but recently became an independent artist.

TikTok creators are using some of the top 25 most popular fitness hashtags for TikTok

23. Spencer X (Spencer Polanco)

Spencer X is one of the most popular TikTok creators with 54.9+ million followers.

@spencerx

Manhattan, New York, United States

Spencer X is a beatbox musician (mouth music artist). Born and raised in Manhattan, New York City, USA. Spencer Polanco is of both Chinese and Ecuadorian descent.

TikTok creators are reading the best time to post on TikTok

⚡️Trending today: The top 10 most followed brands on Instagram

22. Karol G

Karol G is one of the most popular TikTok celebrities with 55+ million followers.

@karolg

Carolina Giraldo Navarro, known professionally as Karol G, is a Colombian singer.

Considered one of the most influential reggaeton singers and urban pop artists, Karol G has received awards including a Grammy, five Latin Grammy Awards and four Billboard Music Awards.

TikTok creators are also reading this year’s top 10 social media marketing trends

Marketers are printing the latest TikTok ads interest targeting list

21. Dixie D’Amelio

Dixie D’Amelio is one of the most popular TikTok influencers with 55.3+ million followers.

@dixiedamelio

Norwalk, Connecticut, United States

Is there someone to blame for Dixie’s famous dancing skills?

Dixie is a popular entertainer on TikTok. Sister of Charlie D’amelio. Dixie D’Amelio and her sister launched Social Tourist, a new trend-forward apparel brand within the Abercrombie & Fitch Co. A clothing brand perfect for people who love travelling.

TikTok creators are using some of the top 25 most popular TikTok hashtags

Next: the world’s top 20 most-followed people on TikTok

TikTok creators are also checking out the world’s top 25 most-followed sports athletes on Instagram

Are you looking for a list of the world’s top 100 most followed people on TikTok right now? Contact us, we can offer you this list for a fee.

Marketers who read this article are also using the latest TikTok ads audience interests targeting options list.

TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter.

Conclusion

TikTok influencers are known for starting and participating in viral challenges and trends. Their influence can propel a trend to widespread popularity, which can have significant implications for music, fashion, dance, entertainment, sports and other cultural elements.

The above top 25 influencers on TikTok can reach millions of users and are constantly pushing the boundaries of content creation, using innovative editing techniques and storytelling methods. This creativity attracts and retains a large audience, making them valuable partners for marketers seeking to tap into a younger demographic.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the world’s top 20 most-followed people on TikTok

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE WORLD’S TOP 25 MOST POPULAR TIKTOK CREATORS IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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