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THE TOP 25 MOST POPULAR TIKTOK HASHTAGS IN 2025
The top 25 most popular TikTok hashtags in 2025. The top 25 most used hashtags on TikTok in 2025 to boost your TikTok video views and get more followers and likes.
Brought to you by Mau, TikTok Marketing Specialist at eDigital.
You will also like: the top 10 most followed brands on TikTok
Note: The below top 25 most popularĀ hashtags for TikTok are fantastic for getting the maximum exposure for your TikTok videos.
However, you should also check:
- The top 25 trending hashtags on TikTok right now
- The best 10 hashtags for TikTok likes
- The best 10 hashtags for TikTok followers and
- My exclusive personal recommendation of the best 10 TikTok hashtags.
THE TOP 25 MOST POPULAR TIKTOK HASHTAGS IN 2025 LIST
Before you start using some of theĀ top 25 most popular hashtagsĀ onĀ TikTok in 2025,Ā let me tell you something you probably have been turning a blind eye toā¦
TikTok is not helping your business.
TikTok is mugging you in broad daylight.
TikTok algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.
You thought you were building an audience on TikTok?
Nope.
Youāre renting one from landlords who charge you extra just to talk to your own followers.
In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.
Meanwhile, your customer acquisition costs are skyrocketing and Shou Zi Chew is laughing in a money-shaped bathtub.
The problem:
šØ You donāt actually own your TikTok followers data
šØ Your organic reach is being held hostage
šØ Your TikTok ad spend is spiralling out of control
šØ You canāt transfer your followers to your best CRM software no matter how many times youāve dreamed about an “export” button
The solution:
š„ Stop relying on social media platforms that treat you like an ATM
š„ Lower your customer acquisition costs without selling your kidney
š„ Build a marketing strategy with assets YOU own
š„ Master digital marketing so your sales skyrocket without depending on paid ads
I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.
Because let’s be honest, if youāre still throwing money at TikTok ads hoping for different results, thatās not marketing. Thatās like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.
Letās craft the best digital marketing planĀ andĀ social media strategy that boosts sales andĀ customer lifetime value.
āļø Popular today: how to write the best social media brief + template
THE TOP 25 MOST POPULAR TIKTOK HASHTAGS 2025
We have uncovered the top 25 most popular hashtags on TikTok below.
Whether you are following the top 10 TikTok marketing trends or just simply want more followers on TikTok, you may want to try some of the below popular hashtags on TikTok.
Visit this article for the top 25 trending hashtags on TikTok right now
25. #xuhuongtiktok
#xuhuongtiktokĀ is one of the top trending hashtags on TikTok and used in 163+ million posts.
Xu Huong means “trend” in the Vietnamese language.
Marketers are learning how to write the best digital marketing plan
24. #humor
#humor is one of the most popular hashtags on TikTok included in 172+ million posts.
#humor a popular hashtag on TikTok – Mami soy tu vaquero – funny cowboy dog with glasses. and hat.Ā Photo: @vikingo606
Related: #lolĀ – #humour
Can you put humour into a scary horror movie scene? Can you make a parody of a popular trend happening right now? Tag your funny videos with the #humor hashtag.
Even some of the top 25 Australian comedians and top 25 American comedians are using the #humor and #humour hashtags to promote their funny shows.
Marketers are reading this yearās top 10 social media marketing trends
23. #follow
#follow is one of the most popular hashtags on TikTok included in 185+ million posts.
Related: #followme
Popular TikTok hashtags #follow
Who the f*ck is that cat to be telling you whether the #follow hashtag is good to get you millions of followers?
That cat is no one, nothing, nada.
Ignore that dumb carnivorous mammal.
ā Ā Marketers are using the best social media marketing plan template
22. #viral_video
#viral_videoĀ is one of the top trending hashtags on TikTok right now and used in 186+ million posts
Popular logo: the new TikTok logo PNG
ā”ļøTrending today: the best day and time to post on TikTok
Popular TikTok hashtags and challenges
Hashtags become powerful when used in challenges, which prompt TikTok users to create videos showing themselves performing a specific action ie: fitness challenge or fans are challenged to reinvent an influencerās video, show off a football trick, a unique fashion style or make a funny dance move. Each participant then posts their video on TikTok along with specific hashtags for the challenge.
Sometimes these popular “challenge” competitions offer great prizes for winners, but usually, itās just for fun.
When brands sponsor a hashtag challenge, itās called a Branded Hashtag Challengeāand itās an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.
“Globally, each social media platform offers a unique set of popular and trending hashtags. For example, the most popular Instagram hashtags are quite different to these popular TikTok hashtags. Compare these lists and have a platform-specific #hashtag strategy”
Mau
21. #tiktoklover
#tiktoklover is one of the most popular hashtags on TikTok included in 192+ million posts.
Related read: how to make a video go viral
“Combine popular TikTok hashtags with one of the most popular TikTok songs for increasing the chances of being displayed on the TikTok discover feed”
Mau
ā ļø TikTok creators are also using some of the top 25 trending TikTok hashtags right now
Next: the top 20 most popular hashtags on TikTok
Note: The above hashtags are just the most popular hashtags on TikTok but they are not the top trending hashtags on TikTok right now or the best TikTok hashtags. If you are looking to just increase “likes” on your TikTok videos, we suggest you use these best 10 TikTok hashtags for likes.
The latest TikTok ads audience interests targeting options – A print-friendly list
Just in: how to contact TikTok support email address
Popular branded TikTok hashtags campaigns
- #maybellineSwipeIt challenge got a whopping 265k+ posts
- The 2022 eBay‘sĀ #SneakerShowdown campaign reach specific communitiesāincluding the shoeheads of #SneakerTok.
Is your TikTok marketing generating sales and profit for your business?
You can start a successful social media strategy with clear and defined objectives that will make you grow your business.
A well-crafted marketing strategy will:
āļø Optimise your valuable time
āļø Make you produce far less but better quality marketing campaign content
āļø It will increase sales, profit and brand equity
If you believe you have a creative, passionate and curious mind and are ready to grow your business, I invite you to craft a successful social media strategy today!
I guarantee you will never go back to the same old way you were doing TikTok marketing.
Popular TikTok hashtags is not enough for success
You and your team should also learn about:
- Popular TikTok video styles and top TikTok marketing trends
- Top trending effects and filters
- Music: The top songs going viral on TikTok right now.
- Influencers in your industry and their audiences.
- The TikTok culture and its jargon.
Just updated: how to contact TikTok support email address
Ready to book a TikTok marketing training session? Contact us
Why you should use popular TikTok hashtags
- On its launch in 2016, TikTok offered great opportunities for branded content to go viral. With aĀ one billion+ global user count TikTok was a great social media channel to reach new audiences. However, you now have to spend money on TikTok ads to reach your fans and new audiences.Ā
- Getting familiar with the most popular TikTok hashtags is not enough. You should also check out our “The top 25 trending TikTok hashtags right now“ article to find “less competitive” hashtags.
- Initially, TikTok was a great channel for sparking social media trends with the use of popular hashtags. However, marketers now need to be clever at what they do on social media to increase brand value and sales.
- TikTok is heavily promoting hashtags like #TikTokMadeMeBuyIt (7+ million posts) to persuade marketers the platform drives sales. But how many actual products can go into viral status and skyrocket sales through TikTok? This is a popular question – not just from top brands in fashion or sports but even smaller businesses selling affordable and/or innovative products.
- Analysing the most popular and top 25 trending TikTok hashtags can offer you and your marketing team an indication and some insight into your marketing strategies. Adding one or two popular hashtags to your TikTok videos will help you reach new audiences who may be interested in your products/services.
- Using some of the most popular TikTok hashtags is supposed to increase a postās visibility in the “For You” feed, where users spend most of their time, and that visibility can push your videos to go viral as the content published by some of the most popular brands on TikTok.
Marketers are using the best social media strategy plan template.
Next: the top 20 most popular hashtags on TikTok
Conclusion
Overall, the above top 25 most popularĀ hashtags for TikTok are fantastic for getting the maximum exposure for your TikTok videos.
However, you should also check theĀ top 25 trending hashtags on TikTok right now, theĀ best 10 hashtags for TikTok likes, the best 10 hashtags for TikTok followers or my exclusive personal recommendation of the best 10 TikTok hashtags.
Final note: Are your marketing costs through the roof?
If your customer acquisition costs are climbing faster than a startup founderās ego (after a successful IPO), and youāre hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.
If that sounds like your situation, you should contact us.
Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.
Weāll shake up your team’s thinking, drop fresh ideas and turn your marketing from āmehā to money-making.
Ready to stop burning cash and start making it? Hit us up! We offer:
š„ Digital Marketing Strategy. Because hope is not a plan.
š„ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
š„ Social Media Marketing Training. So you stop posting into the void.
š„ SEO Strategy & Execution. Because if Google doesnāt know you exist, do you even?
š„ Influencer & Celebrity Marketing. Get people with clout to talk about you.
š„ Branding & Logo Design. So you donāt look like a dodgy side hustle.
š„ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
š„ Email Marketing & Drip Sequences. Slide into inboxes the right way.
š„ Conversion Rate Optimisation. Turn window shoppers into actual buyers.
Ready to start marketing like a boss? letās talk. š
THE TOP 25 MOST POPULAR HASHTAGS ON TIKTOK IN 2025 LIST
was brought to you by Mau
Considered one of the best marketing consultants in Sydney (and not just by Mauās mom), Mau delivers killer digital marketing strategy workshops andĀ best social media training so good, even your grandpa will get it.
5k+ smart marketers who love stealing good ideas receive Mauās weekly email, while others tired of guessing use Mauās Digital Marketing Plan and Social Media Plan templates.
Mau is travelling the š āļø probably posting questionable travel choices on TikTok or YouTube
