Support Our Free Publishing Platform!
Our mission: provide marketers with a free space to learn something new without subscriptions or hefty fees. We rely on community support to keep it that way.
Your impact: Your support fund the tools and team that keep this website thriving.
Join us: Donate today to keep this website free đ
THE TOP 25 MOST POPULAR TIKTOK HASHTAGS IN 2025
The top 25 most popular TikTok hashtags in 2025. The top 25 most used hashtags on TikTok in 2025 to boost your TikTok video views and get more followers and likes.
Brought to you by Mau, TikTok Marketing Specialist at eDigital.
You will also like:Â The top 10 most followed brands on TikTok
Note: The below top 25 most popular hashtags for TikTok are fantastic for getting the maximum exposure for your TikTok videos.
However, you should also check:
- the top 25 trending hashtags on TikTok right now
- the best 10 hashtags for TikTok likes
- the best 10 hashtags for TikTok followers and
- My exclusive personal recommendation of the best 10 TikTok hashtags.
THE TOP 25 MOST POPULAR TIKTOK HASHTAGS IN 2025 LIST
Before you start using some of the top 25 most popular hashtags on TikTok in 2025, let me tell you something you probably have been turning a blind eye toâŚ
TikTok is not helping your business
- TikTok is a âmoney extractionâ machine. Their business model is to make money from you.
- The TikTok algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. Thatâs why only 5% of your followers may see your posts (If you are lucky!)
- You keep trying to build an audience on TikTok you will never own.Â
- You cannot transfer your hard-earned TikTok followers to your best CRM software.
- Your customer acquisition costs from TikTok ads are through the roof.
The solution
I can offer you the best digital marketing strategy workshops that will help you:
- Lower customer acquisition costs.
- Minimise dependency on paid media.
- Build a marketing engine with marketing assets and channels you fully own.
- Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
âď¸ Popular today: how to write the best social media brief + template
THE TOP 25 MOST POPULAR TIKTOK HASHTAGS 2025
We have uncovered the top 25 most popular hashtags on TikTok below.
Whether you are following the top 10 TikTok marketing trends or just simply want more followers on TikTok, you may want to try some of the below popular hashtags on TikTok.
Visit this article for the top 25 trending hashtags on TikTok right now
25. #anime
#anime is one of the most popular hashtags on TikTok included in 140+ million posts.
Combine it with #manga
#anime a popular hashtag on TikTok. Photo: Oreeeeki @v_nttt2Related: #naruto – #cosplay – #manga
The whole world – not only Japan –Â loves anime.
Anime captures the human imagination with unique emotional stories, visuals and inventions we have never seen or experienced before.
But there is a dark side where suicide is a plot point that attracts especially the vulnerable youth audiences. (Related: marketing to Australian youth)
This is an ethical issue that it is important to be aware of when sharing the #anime hashtag.
Whether you’re talking about your favourite anime show or working on your cosplay, this is the best hashtag for all things #Anime on TikTok.
No matter how cute and wholesome Anime is, it also has some disturbing content like those of the best Netflix horror movies. Like when Chihiro’s parents turn into pigs, or when Moomin turns into a weird creature.
Some children and even adults may find these scenes traumatising.
Some of the top Anime influencers and cosplay artists are:
- Queen Astraea – 2+ million followers on TikTok (@queen_astraea)
Popular logo:Â The new TikTok logo PNG
24. #xuhuongtiktok
#xuhuongtiktok is one of the top trending hashtags on TikTok and used in 145+ million posts.
Xu Huong means “trend” in the Vietnamese language.
Marketers are learning how to write the best digital marketing plan
According to a 2024 study, 42% of Gen Z respondents watch anime on a weekly basis. Streaming services are taking full advantage of that generational shift.
The study found that Naruto is the most in-demand Japanese-language series on Netflix and Hulu in the U.S.
My Hero Academia, meanwhile, ranks highest on the same measurement for Amazon Prime Video.
Those shows arenât just useful for attracting new subscribers. According to Parrot, top anime series haul in massive amounts of revenue for platforms by retaining subscribers, too. Parrot Analytics found that Naruto is worth $21 million across Netflix and Hulu, while My Hero Academia accounts for a $15 million revenue contribution across four SVOD platforms. The longevity of those series likely has a lot to do with subscriber retention: between the original show and its sequels, Naruto has run for more than 1k episodes.
The #Manga and #anime hashtags have been gaining more mainstream attention over the past few years that Netflix have produced big-budget live-action adaptations of popular series like Cowboy Bebop and One Piece. And American creators are building their fannish enthusiasm for #manga and #anime into businesses. For example, Valkyrae and her animation studio Hihi Productions, and Tony Weaver Jr. (Weird Enough Productions) and Brandon Chen (Inspired Productions).
23. #humor
#humor is one of the most popular hashtags on TikTok included in 160+ million posts.
#humor a popular hashtag on TikTok – Mami soy tu vaquero – funny cowboy dog with glasses. and hat. Photo: @vikingo606
Related: #lol – #humour
Can you put humour into a scary horror movie scene? Can you make a parody of a popular trend happening right now? Tag your funny videos with the #humor hashtag.
Even some of the top 25 Australian comedians and top 25 American comedians are using the #humor and #humour hashtags to promote their funny shows.
Marketers are reading this yearâs top 10 social media marketing trends
âĄď¸Trending today: the best day and time to post on TikTok
Popular TikTok hashtags and challenges
Hashtags become powerful when used in challenges, which prompt TikTok users to create videos showing themselves performing a specific action ie: fitness challenge or fans are challenged to reinvent an influencerâs video, show off a football trick, a unique fashion style or make a funny dance move. Each participant then posts their video on TikTok along with specific hashtags for the challenge.
Sometimes these popular “challenge” competitions offer great prizes for winners, but usually, itâs just for fun.
When brands sponsor a hashtag challenge, itâs called a Branded Hashtag Challengeâand itâs an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.
“Globally, each social media platform offers a unique set of popular and trending hashtags. For example, the most popular Instagram hashtags are quite different to these popular TikTok hashtags. Compare these lists and have a platform-specific #hashtag strategy”
Mau
22. #follow
#follow is one of the most popular hashtags on TikTok included in 177+ million posts.
Related: #followme
Popular TikTok hashtags #follow
Who the f*ck is that cat to be telling you whether the #follow hashtag is good to get you millions of followers?
That cat is no one, nothing, nada.
Ignore that dumb carnivorous mammal.
â Â Marketers are using the best social media marketing plan template
21. #goviral
#goviral is one of the most popular hashtags on TikTok included in 178+ million posts
#goviral popular hashtag on TikTok @criclove69. Emma Raducanu wearing top and t-shirt with the new Nike logo black and microphone with the new Wimbledon logo.
Related read: how to make a video go viral
“Combine popular TikTok hashtags with one of the most popular TikTok songs for increasing the chances of being displayed on the TikTok discover feed”
Mau
â ď¸ TikTok creators are also using some of the top 25 trending TikTok hashtags right now
Next: The top 20 most popular hashtags on TikTok
Note: The above hashtags are just the most popular hashtags on TikTok but they are not the top trending hashtags on TikTok right now or the best TikTok hashtags. If you are looking to just increase “likes” on your TikTok videos, we suggest you use these best 10 TikTok hashtags for likes.
The latest TikTok ads audience interests targeting options – A print-friendly list
Just in: how to contact TikTok support email address
Popular branded TikTok hashtags campaigns
- #maybellineSwipeIt challenge got a whopping 265k+ posts
- The 2022 eBay‘s #SneakerShowdown campaign reach specific communitiesâincluding the shoeheads of #SneakerTok.
Is your TikTok marketing generating sales and profit for your business?
You can start a successful social media strategy with clear and defined objectives that will make you grow your business.
A well-crafted marketing strategy will:
âď¸ Optimise your valuable time
âď¸ Make you produce far less but better quality marketing campaign content
âď¸ It will increase sales, profit and brand equity
If you believe you have a creative, passionate and curious mind and are ready to grow your business, I invite you to craft a successful social media strategy today!
I guarantee you will never go back to the same old way you were doing TikTok marketing.
Popular TikTok hashtags is not enough for success
You and your team should also learn about:
- Popular TikTok video styles and top TikTok marketing trends
- Top trending effects and filters
- Music: The top songs going viral on TikTok right now.
- Influencers in your industry and their audiences.
- The TikTok culture and its jargon.
Just updated: how to contact TikTok support email address
Ready to book a TikTok marketing training session? Contact us
Why you should use popular TikTok hashtags
- On its launch in 2016, TikTok offered great opportunities for branded content to go viral. With a one billion+ global user count TikTok was a great social media channel to reach new audiences. However, you now have to spend money on TikTok ads to reach your fans and new audiences.Â
- Getting familiar with the most popular TikTok hashtags is not enough. You should also check out our “The top 25 trending TikTok hashtags right now“ article to find “less competitive” hashtags.
- Initially, TikTok was a great channel for sparking social media trends with the use of popular hashtags. However, marketers now need to be clever at what they do on social media to increase brand value and sales.
- TikTok is heavily promoting hashtags like #TikTokMadeMeBuyIt (7+ million posts) to persuade marketers the platform drives sales. But how many actual products can go into viral status and skyrocket sales through TikTok? This is a popular question – not just from top brands in fashion or sports but even smaller businesses selling affordable and/or innovative products.
- Analysing the most popular and top 25 trending TikTok hashtags can offer you and your marketing team an indication and some insight into your marketing strategies. Adding one or two popular hashtags to your TikTok videos will help you reach new audiences who may be interested in your products/services.
- Using some of the most popular TikTok hashtags is supposed to increase a postâs visibility in the “For You” feed, where users spend most of their time, and that visibility can push your videos to go viral as the content published by some of the most popular brands on TikTok.
Marketers are using the best social media strategy plan template.
Next: the top 20 most popular hashtags on TikTok
Conclusion
Overall, the above top 25 most popular hashtags for TikTok are fantastic for getting the maximum exposure for your TikTok videos. However, you should also check the top 25 trending hashtags on TikTok right now, the best 10 hashtags for TikTok likes, the best 10 hashtags for TikTok followers or my exclusive personal recommendation of the best 10 TikTok hashtags.
eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok ad campaigns that generate leads and sales for your brand.
Other marketing services we offer include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
- Training: social media marketing training and digital marketing training.
- SEO strategy, SEO content development and execution.
- Celebrity and influencer marketing campaign strategy.
- Branding. Logo creation, brand development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. Path to purchase analysis and optimisation.
Next: the top 20 most popular hashtags on TikTok
Contact us today and start boosting your leads and sales.
Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.
Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.
THE TOP 25 MOST POPULAR HASHTAGS ON TIKTOK IN 2025 LIST
was brought to you by Mau
Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates
Hire Mau for marketing training and join 5k+ marketers receiving Mau‘s e-newsletter
Mau is travelling the đ world. Follow Mauâs stories on YouTube
