THE TOP 10 MOST POPULAR BRANDS ON TIKTOK IN 2025
What are the world’s top 10 most popular brands on TikTok in 2025? The top list of the most followed brands on TikTok globally.
THE TOP 10 MOST POPULAR BRANDS ON TIKTOK IN 2025 – RANKING LIST
Before you get distracted by the most popular brands on TikTok in 2025, let me tell you something you have probably been turning a blind eye to…
TikTok is not helping your business
- If you are lucky, your TikTok videos reach 5% of your followers. This is a massive issue affecting thousands of marketers.
- You have been trying hard to build an audience on TikTok you will never own.
- Yes, that’s right; you cannot transfer your hard-earned TikTok followers to your best CRM software.
- Your customer acquisition costs from TikTok ads are through the roof.
The solution
I can offer you the best digital marketing strategy workshops that will help you:
- Lower customer acquisition costs.
- Minimise dependency on paid media.
- Build a marketing engine with marketing assets and channels you fully own.
- Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
Popular read today > The top 25 trending TikTok hashtags right now
THE TOP 10 MOST POPULAR BRANDS ON TIKTOK IN 2025
Below you will find the most popular brands on TikTok. However, your brand does not necessarily have to be on TikTok. For example, the fashion brand: Chanel is not on TikTok; while others based their whole strategy around TikTok (Example: Dunkdaily.com)
Below are the most-followed brands on TikTok making them the most popular.
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Some of our best virtual assistants have just completed research that uncovers the top brands on TikTok with the most followers in 2025.
10. Juventus F.C.
Juventus F.C. is one of the most-followed brands on TikTok with 36+ million followers.
@juventus
La Juve (As commonly known) is a professional football club based in Turin, Piedmont, Italy. Juventus shares updates, news and celebrations on its TikTok fan page.
Juventus Football Club competes in the Serie A (the top tier of the Italian football league). Nicknamed Vecchia Signora (“the Old Lady“), the club has won many Italian, European and intercontinental titles.
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9. Tottenham Hotspur F.C.
Tottenham F.C. is one of the most-followed brands on TikTok with 37+ million followers.
@spursofficial
Tottenham logo png spurs
Tottenham Hotspurs F.C. (Also called: Spurs) is one of the most followed football clubs on TikTok. The club is based in Enfield, London, United Kingdom and its modern stadium: Tottenham Hotspur Stadium is located in North London.
Marketers are using: The best social media strategy plan template
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8. BarStool Sports
BarStool Sports is one of the most popular brands on TikTok with 41+ million followers.
@barstoolsports
barstool sports logo png
Barstool Sports is an American blog website and digital media company headquartered in New York City that produces content on sports and pop culture. Founded by David Portnoy in 2003 in Milton, Massachusetts, the company’s two primary owners are The Chernin Group and Penn Entertainment.
Barstool Sports is surely one of the best brands to follow on TikTok and also has 200k+ followers on Snapchat.
Marketers are reading the top 10 social media marketing trends
7. Netflix
Netflix is one of the most-followed brands on TikTok with 41+ million followers.
@netflix
Netflix, Inc. is an American subscription streaming service and production company based in Los Gatos, California. Listed on the Nasdaq stock exchange, Netflix had 260+ million subscribers worldwide. Netflix has played an important role in independent film distribution offering access and distribution to new low-budget films.
Netflix is also one of the best company pages on Linkedin.
You will also enjoy finding out the top 10 most followed brands on Instagram
6. F.C. Barcelona
F.C. Barcelona is one of the most popular brands on TikTok with 42+ million followers.
@fcbarcelona
Without Messi, Neymar, Iniesta or Suarez; Barcelona F.C continues to be one of the most popular brands on TikTok. Barcelona Football Club is also one of the world’s most popular brands on Instagram. Barcelona F.C. is one of the brands with the best content on TikTok.
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5. PSG (Paris Saint Germain F.C.)
PSG F.C. is one of the most-followed brands on TikTok with 42+ million followers.
@psg
Paris Saint Germain Football Club is one of the world’s most-followed brands on TikTok and a popular football club in France. PSG is also one of the most-followed brands on Instagram.
4. Champions League
Champions League is one of the most-followed brands on TikTok with 45+ million followers.
@championsleague
✅ Marketers are using the best social media marketing plan template
3. ESPN
ESPN is one of the most popular brands on TikTok with 48+ million followers.
@espn
ESPN is an American international cable sports channel owned by ESPN Inc which is owned by The Walt Disney Company and Hearst Communications.
ESPN was founded in 1979 by Bill Rasmussen, his son Scott Rasmussen and Ed Eagan.
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2. Real Madrid C.F.
Real Madrid C.F. is one of the most popular brands on TikTok with 52+ million followers.
@realmadrid
Cristiano Ronaldo left Real Madrid Football Club but that has not stopped the Real Madrid brand from winning millions of followers on TikTok with stars such as Vinicius Junior and Bellingham.
Real Madrid football club is also one of the world’s most popular brands on Instagram.
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1. TikTok
No surprise, TikTok is the world’s most-followed brands on TikTok with 83+ million followers.
@tiktok
TikTok is a video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. Since its launch, TikTok has become one of the world’s most popular social media platforms, using recommendation algorithms to connect content creators with new audiences.
Many of its users are young and part of Generation Z.
In April 2020, the TikTok app is used in more than 2 billion phones worldwide. The popularity of TikTok has allowed viral trends in food, dance and music to take off and increase the platform’s cultural impact around the world.
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Professional marketers and top influencers are using this Premium list of the top 250 brands on TikTok to cherry-pick potential partners, sponsors and brand collaborations.
Just in > How to contact TikTok support email address
A quick question: Is your TikTok marketing generating sales and profit for your business?
You can start a successful social media strategy with clear and defined objectives that will make you grow your business.
A well-crafted marketing strategy will:
✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profit and brand equity
If you believe you have a creative, passionate and curious mind and are ready to grow your business, I invite you to craft a successful social media strategy today!
I guarantee you will never go back to the same old way you were doing TikTok marketing.
THE TOP 4 INGREDIENTS FOR MARKETING SUCCESS ON TIKTOK
Below are the top 5 factors for marketing success on TikTok.
- The Top 10 TikTok Marketing Trends
- The Top 5 Trending Effects on TikTok
- Music: the most popular TikTok songs (Related: How to sell music online)
- The TikTok culture and its jargon.
Ready to book a TikTok marketing training session? Contact us.
TikTok creators are reading the best time to post on TikTok.
Conclusion
Professional marketers want to increase sales from TikTok and they are following some of the above most popular brands on TikTok to get ideas and tips on what type of videos to publish and when.
As mentioned before, organic publishing on TikTok will take you nowhere as TikTok will only show your content to a maximum of 5% of your followers.
Most marketers then turn to TikTok advertising which could work as long as they are seeing ROI. However, there are other ways you can increase sales that do not need social media ads. You can book our exclusive training and we can show you how to boost your leads and sales while minimising your ad dependency.
eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok advertising campaigns that generate leads and sales for your brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
- Training: social media marketing training and digital marketing training.
- SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
Next: Get your Premium list of the top 250 brands on TikTok. Ready on Google Sheets for immediate access.
Contact us today and start boosting your leads and sales.
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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.
THE TOP 10 MOST POPULAR BRANDS ON TIKTOK IN 2025
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