THE TOP 10 NEW YEAR’S HASHTAGS ON TIKTOK IN 2025

The top 10 most popular New Year’s hashtags on TikTok for 2025. You can use some of these best 10 New Year’s hashtags on TikTok videos for 2025. Find below the top 10 New Year’s hashtags on TikTok for 2025.

Written by Mau, a Senior TikTok Marketing Specialist at eDigital.

THE TOP 10 NEW YEAR’S HASHTAGS ON TIKTOK IN 2025

Use some of the below top 10 New Year’s hashtags to increase your chances for your 2025 New Year’s celebration videos to go viral on TikTok.

The New Year symbolises new beginnings and resolutions.

New Year’s hashtags aligned with these themes resonate with TikTok users looking to make positive changes, setting the stage for video engagement on TikTok during the New Year’s celebrations.

THE LIST- THE TOP 10 NEW YEAR’S HASHTAGS ON TIKTOK IN 2025

New Year’s hashtags on TikTok often reflect on past achievements and look forward to future goals.

Marketers can use this reflective tone to highlight accomplishments, milestones, and the brand’s journey, creating a sense of connection with customers.

New Year’s hashtags, captions and messages inspire relevant content creation.

Marketers and social media managers can create engaging New Year’s hashtags around resolutions, goal-setting tips, success stories, or how their products/services can assist in achieving New Year’s goals.

10. #新年

The #新年 hashtag is one of the most popular New Year’s hashtags on TikTok used in 67+ thousand posts.

新年 means “New Year” in the Chinese Language.

#新年 popular new year hashtag TikTok Chinese language

#新年 A popular New Year hashtag TikTok Chinese language video

TikTok creators are also using some of the best New Year’s captions for Instagram

9. #newyearsday

The #newyearsday hashtag is one of the most popular New Year’s hashtags on TikTok used in 100+ thousand posts.

Related: #newyearday

best new year's hashtags funny

The funniest New Year’s hashtags

Marketers are checking out some of the best January sales marketing campaign ideas and examples

New Year’s is a global cultural moment celebrated across diverse demographics.

Crafting inclusive New Year’s hashtags and messages on TikTok that acknowledge and respect various cultural celebrations can expand a brand’s reach and relevance.

8. #newyearsresolution

The #newyearsresolution hashtag is one of the most popular New Year’s hashtags on TikTok used in 308+ thousand posts.

#newyearsresolution popular New Year's hashtag on TikTok

#newyearsresolution popular New Year’s hashtag on TikTok @mfcitygiiirl.

Related: #newyearresolution – #newyearsresolutions  – #newyearresolutions

New Year’s hashtags, captions and messages often convey optimism and hope for the future.

Social media managers can align their messages to spread positivity, conveying a sense of hopefulness and positivity to their customers and audiences.

Marketers are reading this year’s top 10 social media marketing trends

7. #felizañonuevo

The #felizañonuevo hashtag is one of the most popular New Year’s hashtags on TikTok used in 867+ thousand posts.

Feliz año nuevo is the Spanish language phrase for “Happy New Year’s”.

#felizañonuevo popular New Year's hashtag on TikTok

#felizañonuevo popular New Year’s hashtag on TikTok @twinmelody.

New Year’s hashtags, captions and messages inspire relevant content creation.

Marketers and social media managers can create engaging content around resolutions, goal-setting tips, success stories, or how their products/services can assist in achieving New Year’s goals.

TikTok creators are also checking out some of the world’s top 10 most-followed people on TikTok

6. #newyearseve

The #newyearseve hashtag is one of the most popular New Year’s hashtags on TikTok used in 948+ thousand posts.

#newyearseve popular New Year's hashtag on TikTok

#newyearseve popular New Year’s hashtag on TikTok. Mexico City – Monumento a la Independencia – Paseo de la Reforma. @csdrones.

The New Year period is often accompanied by sales, promotions, and special offers.

New Year’s hashtags on TikTok around this time can take advantage of consumer spending habits and encourage purchases through discounts or deals.

Marketers are also using some of the top 25 New Year’s hashtags on Instagram

5. #newyear2025

The #newyear2025 is expected to be used in 1.4+ million posts

New Year’s hashtags on TikTok can align with the aspirations of the brand and its audience.

By sharing visions, values, and plans, community managers can reinforce their identity and resonate with consumers seeking alignment with their aspirations.

Australian social media managers are about to use some of the best Australia flag maps for Australia Day

4. #newyearnewme 

The #newyearnewme hashtag is one of the most popular New Year’s hashtags on TikTok used in 1.5+ million posts.

woman conceptual awaken new start transformation change

woman conceptual awaken new start transformation change

Many New Year’s hashtags and content on TikTok revolve around health and wellness.

Marketers in the fitness, nutrition, or wellness industries can emphasise their products or services as solutions for consumers’ health-related goals.

Popular this month: This year’s most search recipes on Google Australia

3. #felizanonovo

The #felizanonovo hashtag is one of the most popular New Year’s hashtags on TikTok used in 1.6+ million posts.

Feliz ano novo is the Portuguese language phrase for “Happy New Year’s”.

Popular New Year's Hashtags Instagram #felizanonovo Neymar jr

Popular New Year’s Hashtags on TikTok – #felizanonovo Neymar jr  is one of the most popular sports athletes on Instagram

New Year’s hashtags on TikTok often carry motivational or inspirational tones, inspiring consumers to embrace change, set goals, and strive for improvement.

Marketers can use this sentiment to encourage customers toward their products or services.

Editor’s pick: The top 25 New Year’s hashtags on Instagram

2. #newyear 

The #newyear hashtag is one of the most popular New Year’s hashtags on TikTok used in 10.5+ million posts.

#newyear popular New Year's hashtag on TikTok

#newyear popular New Year’s hashtag on TikTok @juliaquotes28. red dress

The #newyear hashtag is unsurprisingly the most popular New Year hashtag on TikTok.

Related: #newyears

✔︎ You will also like: The top 25 most popular travel hashtags on TikTok

Need a hand with your TikTok Marketing Strategy? Contact us today!

1. #happynewyear

The #happynewyear hashtag is one of the most popular New Year’s hashtags on TikTok used in 12.2+ million posts.

Combine it with #happynewyears #happynewyearseve

#happynewyearseve popular New Year's hashtag on TikTok

#happynewyearseve popular New Year’s hashtag on TikTok. @edigitalaus.

New Year’s hashtags, captions and messages present an opportunity for marketers to engage with their audience on an emotional level.

Personalised messages, greetings, or thank-you notes strengthen the relationship between the brand and its customers.

Trending this week: The top 25 most popular food hashtags on TikTok

Are your New Year’s captions ready? Check out some of the best New Year’s caption ideas and examples.

Conclusion

New Year’s hashtags on TikTok serve as a powerful tool to engage with consumers during a time of reflection, goal-setting, and renewed motivation, allowing marketers to connect emotionally with customers, inspire action and drive content engagement.

Popular this month: The top 25 most popular fitness hashtags on TikTok

eDigital can help you conceptualise, plan, develop, run and optimise successful New Year’s marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training.
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy.
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment.
  • Conversion rate optimisation. It is also called “path to purchase” optimisation.

Next: The top 20 New Year’s hashtags on TikTok – list

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 MOST POPULAR NEW YEAR’S HASHTAGS ON TIKTOK IN 2025

was brought to you by Mau
cat laptop rug book red glasses illustration

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

Hire Mau for marketing training and join 5k+ marketers receiving Mau‘s e-newsletter

Mau is travelling the 🌎 world. Follow Mau’s stories on YouTube