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THE TOP 10 BRAZILIAN WOMEN ON YOUTUBE IN 2025

The top 10 Brazilian women on YouTube in 2025 list. The most popular and most-followed Brazilian female YouTubers in 2025. The top 10 Brazilian female YouTubers and video creators ranked by the most subscribers.

Brought to you by Mau, a senior YouTube marketing specialist at eDigital.

THE TOP 10 BRAZILIAN WOMEN ON YOUTUBE IN 2025 – LIST

Before you start your YouTube outreach program, let me tell you something you have probably been turning a blind eye to…

Social Media is not helping your business 

• If lucky, your social media content reaches 5% of your followers.  This is a massive issue affecting thousands of marketers.
• You have been trying hard to build audiences on social media that you do not own.
• You cannot transfer your hard-earned social media followers to your best CRM software.
• Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 10 MOST POPULAR BRAZILIAN WOMEN ON YOUTUBE – LIST

10. Bela Castro (Bela Bagunça)

Bela Bagunça (Bela Castro) is one of the most-subscribed Brazilian women on Youtube with 12+ million subscribers.
(@belabagunca)

Bela Bagunça is a popular Youtube female Youtube creator who loves to share a lot of trolling, fun challenges and funny stories.

Ready to find out the top 10 Brazilian women with the most success on YouTube in 2025?

These top Brazilian female video creators know how to make a video go viral.

These Brazilian women on YouTube are getting top-paid video production briefs from top brands in many industries including food, travel, luxury fashion, cosmetics, art, fitness, comedy, education and dancing among others.

You may find a great influencer fit for your brand and do not be shy to contact them for brand collaborations.

The list is ranked by the number of YouTube subscribers.

9. Camila Loures

Camila Loures is one of the top Brazilian women on Youtube with 15+ million subscribers.

Camila Loures is a Brazilian YouTuber, actress, and singer.

8. Crescendo com Luluca (Luíza)

Luluca (Luíza) is one of the most popular Brazilian women on Youtube with 16+ million subscribers.

Luíza is a Youtube creator who has risen to fame for her Crescendo com Luluca YouTube channel.

Luíza’s channel on Youtube is followed by millions of subscribers for her kid-friendly brand of sketch comedy, slime vlogs, and challenges.

7. Anitta

Anitta is one of the most-followed Brazilian women on Youtube with 17+ million subscribers.

Larissa de Macedo Machado, known professionally as Anitta, is a Brazilian pop singer, songwriter, dancer, actress and TV host. She has received numerous accolades, including four Latin American Music Awards and eight Latin Grammy Award nominations.

Brazilian creators checked out some of the world’s top 10 most-followed YouTubers

6. Juliana Baltar

Juliana Baltar is one of the top Brazilian women on Youtube with 19+ million subscribers.

Juliana Baltar is a Brazilian Youtube creator. She is a toy aficionado who made a name for herself on YouTube by sharing her videos on her YouTube channel. With films about Barbies, Polly Pocket, and a variety of other products, she has amassed millions of subscribers on YouTube.

5. Ana Clara Rios (Anninha)

Anninha (Ana Clara Rios) is one of the most-followed Brazilian women on Youtube with 19+ million subscribers.

Anninha is a popular YouTuber in Brazil for her content related to fitness and food.

4. Emilly Victória Martins (Emilly Vick)

Emilly Vick (Emilly Victória Martins) is one of the most-followed Brazilian women on Youtube with 22+ million subscribers.
(@emilyvickof)

Marketers checked out some of the top 25 Australian women on YouTube

3. Valentina Pontes ofc (Tina Pontes)

Valentina Pontes ofc (Tina Pontes) is one of the most-followed Brazilian women on Youtube with 26+ million subscribers.

Tina Pontes is a Brazilian YouTuber who is famous for her channel named Tina Pontes, formerly Erlania e Valentina Pontes.

She has earned many views for her toy reviews and hauls alongside personal family vlogging alongside her mother Erlania and her brother.

2. Marília Mendonça

Marília Mendonça is the most popular Brazilian woman on Youtube with 26+ million subscribers.

Marília Dias Mendonça (deceased) was a Brazilian singer, songwriter and instrumentalist, posthumously recognised in Brazil as the Queen of Sofrência, a subgenre of sertanejo music, and has been recognised for her contribution to female empowerment by revolutionising the universe of sertanejo music. She died in a airplane accident in 2021.

Mendonça was accused as transphobic due to some jokes she made in public about one of her band’s members kissing a transexual woman in a gay night club. She later apologised for her joke.

Popular this month: The best 10 Met Gala dresses

1. Caroline Alves da Silva

Carol is one of the most-subscribed Brazilian women on Youtube with 31+ million subscribers.

Caroline is part of “Dude e Carol” a couple on Youtube known for publishing food and snack challenge videos on their shared channel.

Next: how to write the best social media plan

Other popular Brazilian women on YouTube

• Mayca Brasil 12m
• Viih Tube 11m
• Simone e Simaria 11m
• Mari Maria 11m
• Virginia Fonseca 11m
• Maiara e Maraisa 9m
• Ludmilla 9m
• Luísa Sonza 8m
• Simone Mendes 5m
• Giovanna Ewbank (Gioh) 5m
• Xuxa Meneghel 4m
• Iza 4m
• Ana Castela 3m
• Léa Cristina Lexa Araújo da Fonseca (Lexa) 3m
• Sthefane Matos 3m
• Mari Fernandez 2m
• Tata Estaniecki 2m
• Sabrina Santo 1m
• Clauida Leitte 1m
• Gessica Kayane (gkay) 1m
• Fernanda Souza 1m
• Dulce Maria 1m
• Joelma 1m
• Eliana Michaelichen 0.8m
• Rafa Kalimann 0.7m
• Juliette 0.5m
• Jojo Maronttinni 0.2m
• Juju Salimeni 0.2m
• Maríla Tavares 0.2m

Popular Brazilian YouTube creators also checked some of the world’s top 25 female fitness influencers on Instagram

Conclusion

Collaborating with some of the top female Brazilian influencers on YouTube can help create online buzz about your brand. In addition, it can strengthen your brand’s reputation, improve audience engagement, and increase conversions, especially if you sell to women. Brazilian marketers have already recognised the importance of female influencer marketing on YouTube and are using them to their advantage.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: How to write the best social media plan

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 MOST FOLLOWED FEMALE BRAZILIANS ON YOUTUBE IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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