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THE WORLD’S TOP 10 YOUTUBE CHANNELS IN 2025
The world’s top 10 YouTube channels, influencers and creators in 2025 ranking list. The biggest YouTube celebrities, creators and accounts worldwide.
Written by Mau, a Senior YouTube marketing specialist at eDigital.
THE WORLD’S TOP 10 YOUTUBE CHANNELS IN 2025
Below are the world’s top YouTube influencers who have become increasingly significant in today’s YouTube marketing landscape. Their reach, authenticity, expertise, content creation skills, and ability to connect with their audience make them powerful influencers who can impact consumer behaviour and shape culture and trends.
THE WORLD’S TOP 10 MOST-SUBSCRIBED YOUTUBE CHANNELS IN 2025 – LIST
10. PewDiePie
PewDiePie is one the world’s most-followed YouTube channel with 110+ million subscribers.
Handle: @PewDiePie
PewDiePie popular Youtuber influencer gaming
Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber known for his “Let’s Play” videos and comedy videos and shows. PewDiePie’s popularity on YouTube and extensive media coverage have made him one of the most popular YouTubers in the world.
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9. Zee Music Company
Zee Music Company is one the world’s most-followed YouTube channel with 117+ million subscribers.
Handle: @zeemusiccompany
ZeeMusic Co logo png
Zee Music Company is an Indian music company, a subsidiary of Zee Entertainment Enterprises Ltd. The company and its YouTube channel have captured a major chunk of market share in Bollywood music in a short span of time. Zee Music Co is one the biggest producers and the world’s number 1 aggregators of Hindi film content in the world, with an extensive library housing over 200k+ hours of television content along with a strong presence in over 171 countries and a total viewership of 1+ billion people around the globe. Zee Music Co’s library has rights to more than 3,818 movie titles from premiere studios featuring iconic film stars.
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8. Stoke Twins
Stoke Twins is one the world’s most-followed YouTube channel with 125+ million subscribers.
@StokeTwins
Stokes Twins a popular YouTube channel – rat with bright yellow eyes – new Amazon logo.
Alan Chen Stokes and Alex Chen Stokes – commonly known as the Stokes Twins – are American twins known for their YouTube and TikTok accounts that share challenge videos, cash giveaways, and pranks.
The Stoke Twins also started a series of “myth-buster” videos, where they test myths to see if they are real or fake.
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7. Like Nastya
Like Nastya is one the world’s most-followed YouTube channel with 127+ million subscribers.
@LikeNastyaofficial
The main character Nastya and her parents play, learn, sing, explore and share their life experiences. Kids who watch Nastya’s videos can learn about songs, numbers, nature, colours, shapes, animals and the importance of eating healthy food, washing hands, being a good friend and much more.
In August 2023, YouTube sensation Like Nastya landed her first movie role in a film adaptation of the TV series Weird Waters.
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6. Kids Diana Show
Kinds Diana Show is one the world’s most-followed YouTube channel with 134+ million subscribers.
Handle: @KidsDianaShow
“Kids Diana Show” is one of the most popular kids’ YouTube channels starring Diana and Roma as they constantly engage in fun and crazy adventures. Since launching on YouTube in 2015, the Kids Diana Show channel has attracted millions of worldwide subscribers and views on 20 channels and translated into 20 languages. Each episode is created with a creative mix of live performances, animation and music to create comedy videos for preschoolers.
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5. Vlad and Niki
Vlad and Niki is one the world’s most-followed YouTube channel with 140+ million subscribers.
Handle: @VladandNiki
Vlad & Niki channel on YouTube is one of the most popular kids’ channels on YouTube starring the creative personalities, jokes and tricks of brothers Vlad and Niki, who offer fun and crazy adventures. Since launching on YouTube in 2018, the “Vlad & Niki” channel on YouTube has attracted millions of subscribers worldwide. Each episode is produced with a creative mix of live-action, animation and music to create comedic videos for the preschoolers. Vlad & Niki is the property of Content Media Group FZC, LLC, headed by co-founders Sergey and Victoria Vashketov, the parents of Vlad and Niki.
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4. SET India
SET India is one the world’s most-followed YouTube channel with 184+ million subscribers.
Handle: @SETIndia
SET India logo png Sony Entertainment Television
Sony Entertainment Television is a Hindi General Entertainment Channel that provides family entertainment for millions in India. SET India offers mainly thrillers, dramas, events, comedies, game shows and dance shows.
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3. CoComelon – Nursery Rhymes
CoComelon is one the world’s most-followed YouTube channel with 193+ million subscribers.
Handle: @CoComelon
CoComelon logo png
Moonbug Entertainment (Owner of CoComelon) primary goal is to engage families with fun and educational preschool content. Cocomelon offers beautiful 3D animation and toe-tapping songs for young children. Kids can learn letters, numbers, animal sounds, colours, and social life lessons. Parents use CoComelon’s channel as a tool to teach and play with their children as they watch together.
CandleMedia owns CoCoMelon and other popular kids’ channels on YouTube such as Blippi and Moonbug.
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CocoMelon’s main competitors channels are:
- Bluey, Baby Shark – Pinkfong 80+ million subscribers
- Toys and Colors 73+ million subscribers
- WildBrain Kids 10+ million subscribers
- Blippi 23+ million subscribers
- The Wiggles 5+ million subscribers
2. T-Series
T-Series is one the world’s most-followed YouTube channel with 294+ million subscribers.
Handle: @tseries
Super Cassettes Industries Private Limited, doing business as T-Series is one of India’s most popular Indi-pop music labels and Bollywood music soundtrack studios offering all sorts of Indian music in the last three decades.
T-Series world’s most popular YouTube channel – Vaste Song is the most viewed video on T-Series channel on Youtube
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Indian record label T-Series has accumulated a devoted viewership of both Indian and international fans with its big-budget trailers and audio tracks, multiple daily posts, and a cast of South Asian celebrities.
T-Series fans in India are using some of the top 25 yoga hashtags on Instagram.
1. MrBeast
MrBeast is the world’s most-followed YouTube channel with 397+ million subscribers.
Handle: @MrBeast
MrBeast – Squid Game in real life is his most popular video on Youtube – 296+ million views
Jimmy Donaldson better known as MrBeast, is an American YouTuber. MrBeast has been credited with pioneering a genre of YouTube videos that centres on expensive stunts.
MrBeast began posting videos to YouTube in early 2012 at the age of 13, under the handle “MrBeast6000”; his early content ranged from Let’s Plays to “videos estimating the wealth of other YouTubers. He went viral in 2017 after his “counting to 100,000” video earned tens of thousands of views in just a few days, and he has become increasingly popular ever since, with most of his videos gaining tens of millions of views. Over time, his style of content diversified to include challenge and donation videos that reward thousands of dollars, videos with arduous tasks or survival challenges.
Jimmy also runs several other YouTube channels, including Beast Reacts, MrBeast Gaming, MrBeast Shorts and @beastphilanthrophy, a philanthropy channel run by Chief Creative Officer: Dan Mace, a popular filmmaker who has worked for vlogging icon Casey Neistat.
Donaldson is likely the world’s highest-paid creator on YouTube.
If all those above ventures are not enough, Donaldson is also the founder of MrBeast Burger, Feastables, and a co-creator of Team Trees, a fundraiser for the Arbor Day Foundation and Team Seas, a fundraiser for Ocean Conservancy and The Ocean Cleanup.
MrBeast has been hired for marketing campaigns of some major brands including Microsoft, Electronic Arts, Stumble Guys (a mobile game), Moose Toys and Shopify.
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Interesting fact: From the top 50 most-subscribed-to individual creators on YouTube, only seven are female – four of whom are children. That leaves just three adult women among YouTube’s top 50 individual creators.
Why?
The answer could be given by listening to “Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy“. You will listen to Susan Wojcicki champions Google’s acquisition of YouTube and host Shoshana Eilon who explores YouTube’s mission to democratise content creation, liberating it from Hollywood’s gatekeepers. But nearly twenty years later, the vision of true equality remains unfulfilled: women make up only a small percentage of YouTube’s top earners and subscriber base. The episode unravels the biases and structural barriers that have held women back, launching an in-depth investigation into the platform’s gender gap.
Conclusion
Marketers looking for some of the most popular YouTube influencers, celebrities and creators in the world; know they will have to pay a premium price for their brands to be endorsed by these top YouTube stars.
You can also use some other influencers who may offer better engagement rates at a fraction of the cost of these mega YouTube influencers.
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THE WORLD’S TOP 10 MOST POPULAR YOUTUBE CHANNELS IN 2025
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