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THE TOP 20 AUSTRALIAN WOMEN ON YOUTUBE IN 2025

The top 20 Australian women on YouTube in 2025. The top 20 most-followed Australian YouTube female video creators ranked by most subscribers. The top 20 most popular Aussie women YouTubers in 2025.

This article was brought to you by Mau, a Senior YouTube marketing Specialist at eDigital.

THE TOP 20 AUSTRALIAN WOMEN ON YOUTUBE IN 2025

Before you start your YouTube outreach program, let me tell you something you have probably been turning a blind eye to…

Social Media is not helping your business 

• If lucky, your social media content reach 5% of your followers.  This is a massive issue affecting thousands of marketers.
• You have been trying hard to build audiences on social media that you do not own.
• You cannot transfer your hard-earned social media followers to your best CRM software.
• Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 20 MOST POPULAR AUSTRALIAN WOMEN ON YOUTUBE 2025 – LIST

Ready to find out the top 20 Australian women with the most success on YouTube?

These top Australian female video creators on YouTube touch many industries and can be influential partners for key brands. Some of the industries they can work with include food, travel, luxury fashion, cosmetics, fitness, comedy, art, education and dancing among others.

Fans of popular Aussie women on YouTube also checked out the top 10 Australian female sports athletes on Instagram.

20. Kayleigh Smyth

Kayleigh Smyth is one of the most popular Australian women on Youtube with 3.3+ million subscribers.

@Wolfychu

Kayleigh Smyth, better known as Wolfychu is a female Irish-Australian animator (born in England) and Virtual YouTuber with a cute voice. She makes some autobiographical YouTube videos, some dubs (including Russian and Spanish ones) and meme videos, especially with her boyfriend Jordan Sweeto (aka SweetoTOONS). She also streams games on YouTube and Twitch.

Marketers are reviewing the top 10 most followed Australian female athletes on Instagram.

19. Funformi

Funformi is one of the most popular Aussie female Youtubers with 3.5+ million subscribers.

Fundormi is a Australian female YouTuber who enjoys playing with kids’ toys.

The channel was formerly known as Candy.

The Funformi channel seems to be archived as the last video was uploaded two years ago with just a 30k views.

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18. Mocha Pom

Mocha Pom is one of the most popular Aussie female Youtubers with 3.6+ million subscribers.

@MochaPom

Mocha Pom is also one of the top 10 most-followed Australians on TikTok.

Mocha the Pomeranian dog who lives alongside her owners in Melbourne, Australia, where the YouTube and TikTok famous dog has million followers.

17. Grace Mulgrew

Grace Mulgrew is one of the most-followed Australian women on Youtube with 3.7+ million subscribers.

@GracesWorld

Grace Mulgrew is the popular Aussie woman behind the “Grace World” channel on YouTube.

16. Tina Yong

Tina Yong is one of the most popular Australian women on Youtube with 3.7+ million subscribers.

Tina Yong is a popular Australian beauty and makeup artist on YouTube based in Sydney & Singapore.

Tina creates content about makeup, lifestyle, beauty, fashion, food, crafts and travelling. Tina’s down-to-earth personality has set her apart from other Aussie women on YouTube who seem more focused on looks and fame than really helping people.

Tina also owns her own eyelash business called: The Petite Club.

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Tina Yong revealed that for the 28 days between (9th Sep – 6th Oct 2020) her channel had a RPM of USD$7.57 with an estimated revenue of USD$10.2k.

The most popular Australian females on YouTube influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy.

No doubt, they have the power to increase sales as long as there is a right fit.

THE TOP 100 AUSSIE WOMEN ON YOUTUBE – LIST

Get this exclusive list of the top 100 Australian women on YouTube.

This premium list ready on Google Sheets includes:

• Name
• Name links to their correspondent YouTube channel
• Number of followers
• Occupation

This top list is used by professional marketers as part of their influencer outreach program on YouTube.

This list will help you:

• Find the top 100 most-followed Australian women on Youtube
• Visit their correspondent’s YouTube channel
• Track your outreach efforts.
• Add any notes or comments
• Collaborate and share this list with other team members.

How to get this list – Steps:

• Complete payment on PayPal.
• Once payment is completed, PayPal will show you a “Go back to merchant” link.
• Click on that link to be taken to our confirmation page where you will find this premium list.
• Any questions or issues you can always contact us. We respond fast! ⚡️

Get this premium and exclusive list now!

15. Nicole McPherson

Nicole McPherson is one of the most-followed Australian women on Youtube with 3.7+ million subscribers.

@movewithnicole

Nicole is a Certified Pilates & Certified Yoga Instructor (RYT 200).

As a former dancer and gymnast, this popular Aussie woman on YouTube has a passion for movement.

McPherson was a professional Latin Ballroom Dancer and taught Ballroom dancing to adults.

When Nicole retired from competitive dancing in 2017, she began teaching Barre and Pilates in studios and gyms in Sydney, Australia.

Related: the top 25 yoga hashtags on Instagram

14. Lyanna Kea

Lyanna Kea is one of the most popular Australian female on Youtubers with 4.6+ million subscribers.

Lyanna is one of Australia’s top 25 comedians and comedy actresses who created one of the most iconic characters on YouTube and  TikTok.

Lyanna Kea is a popular Australian female YouTuber, actress, singer and performer known as “Aunty Kea”. Lyanna is a Melbourne-based comedy content who loves dim sum dishes.

Lyanna Kea had just graduated with a master’s in teaching when she realised three things: she hated being a teacher, she loved acting, and she needed a way to pay rent.

Unfortunately for Kea, those three factors didn’t exactly align—and the onset of COVID-19 only made matters worse. Theatre productions had been shut down across Australia and no one was “allowed to be on set anymore.”

The creator’s solution:

“I just started doing TikToks because I needed to flex that side of my brain and just be creative so I could act, just on a different platform.”

It was the right choice.

Kea’s first few videos attracted a fair number of viewers, but it was a simple singing clip that first went “absolutely dogshit crazy.” “In a blink of an eye,” the creator says, her follower count went from “100,000 to one million.”

That momentum provided the perfect opportunity for Kea to embrace her true passion: comedy.

The Youtuber and TikToker’s hilarious skits quickly garnered a loyal audience, but one character in particular made her a TikTok sensation: Aunty Kea.

Kea describes her tentpole character as “an amalgamation of everyone in my family and then also all of the Asian maternal figures that I grew up knowing all my life.”

Skits featuring Aunty Kea are funny, relatable, and—in many ways—comforting.

They’ve also proven to be a favourite among Kea’s 10 million cross-platform fans; so much so that Aunty Kea now has her very own Screen Australia-funded series called Life of Kea.

Lyanna Kea is known for Three Headed Dragon (2022), Socks in Paradise (2020) and Spooky Memes (2020).

Lyanna’s heritage is Chinese-Malaysian. Lyanna is an alumnus of the Skip Ahead initiative, a mentoring program run by Screen Australia and YouTube Australia.

Marketers checked out the top 25 Australians on Instagram.

13. Ann Reardon

Ann Reardon is one of the top 20 most-followed Australian women on YouTube.

Ann Reardon is the creator and host of “How to Cook That” channel on YouTube.

@howtocookthat

Reardon is a certified scientist and dietician. After many years in food service, she started the How to Cook That channel out of Sydney, Australia in 2009.

12. Kathleen Belsten

Kathleen Belsten is one of the most-followed Aussie women on Youtubers with 5+ million subscribers.

@loserfruit

Kathleen Belsten better known as Loserfruit, is an Australian Twitch live streamer, YouTuber and professional gamer.

Kathleen has the second-most followed channel on Twitch among female gamers, behind only Pokimane.

She posts “Let’s Play” gaming videos on her YouTube channel Loserfruit and on her second channel Lufu and additional gaming videos on her third channel Loserfruit Daily.

Kathleen is a popular Aussie woman on YouTube who creates content focused on the Fortnite battle royale game and its variants.

Kathleen was the second streamer to receive their own Fortnite skin as part of the Fortnite Icon Series, after Ninja.

Belsten was one of the leading streamers to compete in the inaugural Fortnite Summer Smash tournament to be hosted at the Australian Open in 2019.

Kathleen Belsten is sponsored by the American cosmetics and skincare brand: elf and fitness clothing brand: Gymshark. 

Kathleen began her YouTube and Twitch channels by streaming League of Legends. She then moved to Overwatch before moving to more Fortnite-based content at the end of 2017.

Ms Belsten was a member of Click, a since-disbanded group of Australian YouTubers who collaborated on videos that also included LazarBeam, Muselk, Crayator, Bazza Gazza, Tannar, and Prestige Clips. She led a 36-hour-long charity stream in January 2020 with Crayator and Fasffy that raised A$300,000 for the Australian bushfire relief effort, in which many other members and friends of Click also participated.

YouTube creators are learning how to make a video go viral

11. Tones and I – Toni Watson

Toni Watson is one of the most popular Aussie female Youtubers  with 5.4+ million subscribers.

Toni Watson, known professionally as Tones and I, is an Australian female pop singer, songwriter, and indie-pop record producer.

Her breakout song, “Dance Monkey”, was released in May 2019 and reached number one in over 30 countries by the end of 2020.

In 2019, Toni broke the Australian record for the most weeks at number one on the ARIA Singles Chart by any artist with 16 weeks.

By mid-January 2020, Watson’s song “Dance Monkey” had spent its 24th and final week at number one, beating Bing Crosby’s all-time Australian record for his version of “White Christmas”, which spent 22 weeks.

Tones and I was the most awarded female singer at the ARIA Music Awards of 2019, winning four of eight nominations. She is dating former Victorian footballer Jimmy Bedford.

Fans of popular Aussie women on YouTube also checked out the top 10 Australian female sports athletes on Instagram.

Conclusion

Some of the above popular Australian women on YouTube can help your brand reach new audiences. These top Aussie female Youtubers come from different backgrounds and work in different industries. Check out the whole list and when ready you can also learn how to brief one of these Australian female influencers on YouTube.

eDigital can help you conceptualise, plan, develop, run and optimise successful YouTube ad campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: The top 10 Australian women on Youtube or the top 25 Australian women on Youtube

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 20 MOST FOLLOWED AUSTRALIAN WOMEN ON YOUTUBE IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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