THE TOP 25 AUSTRALIAN WOMEN ON YOUTUBE IN 2025

The top 25 Australian women on YouTube in 2025. The most-followed Australian YouTube female video creators ranked by most subscribers. The top 25 most popular Aussie women YouTubers.

This article was brought to you by Mau, a senior YouTube marketing specialist at eDigital.

THE TOP 25 AUSTRALIAN WOMEN ON YOUTUBE IN 2025

Before you start your YouTube outreach program, let me tell you something you have probably been turning a blind eye to…

Before you start connecting with some of the top 25 most popular Australian women on YouTube, let me tell you something you have probably been turning a blind eye to…

Social media platforms are not helping your business.

They are mugging you in broad daylight.

Their algorithms have been deliberately engineered to squeeze every last cent out of your marketing budget. They’re showing your carefully crafted posts to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on social media?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
🚨 You don’t actually own your social media followers data
🚨 Your organic reach is being held hostage
🚨 Your social media ad spend is spiralling out of control
🚨 You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed there is an “export” button

The solution:
🔥 Stop relying on social media platforms that treat you like an ATM
🔥 Lower your customer acquisition costs without selling your kidney
🔥 Build a marketing strategy with assets YOU own
🔥 Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at social media ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 25 MOST POPULAR AUSTRALIAN WOMEN ON YOUTUBE 2025

Ready to find out the top 25 Australian women with the most success on YouTube in 2025?

These top Australian female video creators on YouTube touch many industries and can be influential partners for key brands. Some of the industries they can work with include food, travel, luxury fashion, cosmetics, fitness, comedy, art, education and dancing among others.

Trending this week: the top 25 most popular Australians on YoutTube (all genders)

25. Elise Strachan

Elise Strachan is one of the most popular Australian women on Youtube with 2.9+ million subscribers.

@MyCupcakeAddiction

The “My Cupcake Addiction” channel on YouTube was founded by Elise Strachan who has become of of the most famous Australian female YouTubers. Elise lives by the motto that Life is Sweet but, it could always be a little bit sweeter. You can also find her on the Food Network or in the pages of her book: “Sweet! Celebrations“. Each week, Elise uploads videos that embrace the sweeter side of life – fun DIY & design ideas to sweeten up your space, delicious desserts, travel videos to the sweet destinations & top tips to make you the master of your kitchen without ever having to set foot in a fancy pastry school.

Are you ready to brief one of these Aussie women on YouTube? Use this best Influencer brief template!

Marketers are learning how to best brief top influencers on YouTube.

24. Bridey Drake

Bridey Drake is one of the most popular Australian female YouTubers with 3.2+ million subscribers.

@brideydrake

Bridey was the 2024 TikTok Creator of the Year and self proclaimed Princess of Australia. Bridey Drake is also the founder of Night Sweet Thing (pj’s brand) and has her own TV show: Pure Average.

Her videos offer a glimpse into her everyday life including pranks and entertainment.

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Marketers also checked the top 10 most-followed Australian female sports athletes on Instagram

THE TOP 150 MOST POPULAR AUSTRALIANS WOMEN ON YOUTUBE – PREMIUM LIST

Get this exclusive list of the top 150 most popular Australian women on YouTube.

This premium list ready on Google Sheets includes:

• Name
• Direct links to their correspondent YouTube channel
• Number of followers
• Occupation

This unique list is used by professional marketers to cherry-pick popular Australian female YouTubers for their influencer marketing campaigns.

This exclusive list is also used by business owners who want to sell premium services and  top products to some of the most-followed Australian women on YouTube.

This list will help you:

• Access the top 150 most-followed Australian women on Youtube
• Visit their correspondent’s YouTube channel
• Track your outreach efforts
• Add any notes or comments
• Collaborate and share this list with other team members

How to get this list – steps:

• Complete payment on PayPal.
• Once payment is completed, PayPal will show you a “Go back to merchant” link.
• Click on that link to be taken to our confirmation page where you will find this premium list.
• Any questions or issues you can always contact us. We respond fast! ⚡️

Get this premium and exclusive list now!

23. Lauren Curtis

Lauren Curtis is one of the most-followed Australian women on Youtube with 3.3+ million subscribers.

@laurencurtis

Born in Perth, Australia; Laurent Curtis is one of the most popular Australian women on Youtube. Her channel is centred around all things beauty – from makeup and hair tutorials to skincare product reviews and hauls – She has got everything covered! Related: The best skincare products and brands list.

Lauren has collaborated, endorsed and partnered with different brands including: Revlon, Pantene, Garnier Fructis, Plasma App, Loungeface, Vitasoy, White Fox, Hello Molly Swim, Tribe skincare, The Quick Flick, Loving Tan, GHD hair, Asus laptops and other brands.

Just in: the top 10 most-followed Australian female athletes on Instagram – ranking list.

Related: the best skincare products and brands

22. Ellen Pellon

Ellen Pellon (Kyutie channel) is one of the most popular Australian female Youtubers with 3.3+ million subscribers.

@kyutie

Ellen Pellon – known as “Kyutie” on Youtube – is a Vietnamese-Australian woman YouTuber (formerly oJayWalker).

Kyutie shares “reaction” videos of everyday life stories of her fans, fashion, food and other types of content.

21. Kawaii Kurnicorn (Holly)

Holly of Kawaii Kurnicorn channel, is one of the most popular Australian female YouTubers with 3.4+ million subscribers.

@kawaiikunicorn

Holly plays games, tell stories, and try to make you laugh.

You will also like the top 10 American female sports athletes on Instagram

Next: the top 20 Australian women on Youtube

The most popular Australian females on YouTube influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy. No doubt, they have the power to increase sales as long as there is a right fit.

Marketers also checked out some of the top 10 most-followed Australian female sports athletes on Instagram.

How to reach the 10 million YouTube subscribers

• Relatability. People have to relate to your content to follow you. There are different strategies to achieve that. Some might include producing video stories people normally feel guilty about or can connect to someone who may be guilty so they can experience the pleasure of sharing the story.
• Fun. There is a strong positive association of fun elements with the level of fans, followers and subscribers. An example is the Australian trio SketchSHE which has produced fun videos that their audience likes.
• Great branding: Popular Australian YouTube channels ensure all videos are branded via watermarking each video with a logo, web address and some great cover images for both the channel and the video’s thumbnails.
• Content tilt: As our friends at Content Marketing Institute call it, popular YouTube channels find a unique flavour to tell your stories. One of the most popular videos by an Australian YouTuber in 2016 was the  “How to Masturbate” video by the  “How to Basic“ channel. The channel offers a different perspective on “how-to’s” which you might find weird, amusing, strange, bizarre or cool.
• Creativity. Most Australian channels with over one million subscribers ensure there is a creative angle not only
• Collaborations with other creators. Flume music producer and Youtube channel collaborate with other popular artists for his music including artists such as Moon Holiday, Jezzabell Doran, Chet Faker, T-Shirt and others.
• Surprise. For example, the Planet Dolan channel offers 535 videos with 1.092 billion views in total. Most videos “surprise” people with cool content they might never be exposed to otherwise.
• Youtube branding. Promote the new YouTube logo on all your online properties and link to your YouTube channel.

Popular this month: the top 25 most popular Australians on YouTube (all genders)

Marketers checked out some of the top 10 most-followed Australian women on Instagram list.

Access our exclusive list of the top 150 most-followed Australian women on YouTube now!

Next: the top 20 Australian women on Youtube

Conclusion

Some of these top 25 popular Australian women on YouTube can help your brand reach new audiences. These top Aussie female YouTubers come from different backgrounds and work in different industries.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

🔥 Digital Marketing Strategy. Because hope is not a plan.
🔥 Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
🔥 Social Media Marketing Training. So you stop posting into the void.
🔥 SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
🔥 Influencer & Celebrity Marketing. Get people with clout to talk about you.
🔥 Branding & Logo Design. So you don’t look like a dodgy side hustle.
🔥 Consumer Giveaways & Competitions. Because people will do anything for free stuff.
🔥 Email Marketing & Drip Sequences. Slide into inboxes the right way.
🔥 Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE TOP 25 MOST FOLLOWED AUSTRALIAN WOMEN ON YOUTUBE IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube