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THE TOP 25 AUSTRALIAN WOMEN ON YOUTUBE IN 2025

The top 25 Australian women on YouTube in 2025. The most-followed Australian YouTube female video creators ranked by most subscribers. The top 25 most popular Aussie women YouTubers.

This article was brought to you by Mau, a senior YouTube marketing specialist at eDigital.

THE TOP 25 AUSTRALIAN WOMEN ON YOUTUBE IN 2025

Before you start your YouTube outreach program, let me tell you something you have probably been turning a blind eye to…

Social Media is not helping your business 

• If lucky, your social media content reaches 5% of your followers. This is a massive issue affecting thousands of marketers.
• You have been trying hard to build audiences on social media that you do not own.
• You cannot transfer your hard-earned social media followers to your best CRM software.
• Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 25 MOST POPULAR AUSTRALIAN WOMEN ON YOUTUBE 2025

Ready to find out the top 25 Australian women with the most success on YouTube in 2025?

These top Australian female video creators on YouTube touch many industries and can be influential partners for key brands. Some of the industries they can work with include food, travel, luxury fashion, cosmetics, fitness, comedy, art, education and dancing among others.

Trending this week: The top 25 most popular Australians on YoutTube (all genders)

25. Bianca

Bianca is one of the most popular Australian female YouTubers with 2.9+ million subscribers.

@heyiambee

YouTuber, gamer, twitch streamer and adult content creator.

Bianca is one of the most popular Australian female content creators in Onlyfans following some of the best Onlyfans promotional ideas and tips.

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24. Elise Strachan

Elise Strachan is one of the most popular Australian women on Youtube with 3+ million subscribers.

@MyCupcakeAddiction

The “My Cupcake Addiction” channel on YouTube was founded by Elise Strachan who has become of of the most famous Australian female YouTubers. Elise lives by the motto that Life is Sweet but, it could always be a little bit sweeter. You can also find her on the Food Network or in the pages of her book: “Sweet! Celebrations“. Each week, Elise uploads videos that embrace the sweeter side of life – fun DIY & design ideas to sweeten up your space, delicious desserts, travel videos to the sweet destinations & top tips to make you the master of your kitchen without ever having to set foot in a fancy pastry school.

Are you ready to brief one of these Aussie women on YouTube? Use this best Influencer brief template!

Marketers are learning how to best brief top influencers on YouTube.

23. Kawaii Kurnicorn (Holly)

Holly of Kawaii Kurnicorn channel, is one of the most popular Australian female YouTubers with 3.2+ million subscribers.

@kawaiikunicorn

Holly plays games, tell stories, and try to make you laugh.

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THE TOP 100 AUSSIE WOMEN ON YOUTUBE – LIST

Get this exclusive list of the top 100 Australian women on YouTube.

This premium list ready on Google Sheets includes:

• Name
• Name links to their correspondent YouTube channel
• Number of followers
• Occupation

This top list is used by professional marketers as part of their influencer outreach program on YouTube.

This list will help you:

• Find the top 100 most-followed Australian women on Youtube
• Visit their correspondent’s YouTube channel
• Track your outreach efforts.
• Add any notes or comments
• Collaborate and share this list with other team members.

How to get this list – Steps:

• Complete payment on PayPal.
• Once payment is completed, PayPal will show you a “Go back to merchant” link.
• Click on that link to be taken to our confirmation page where you will find this premium list.
• Any questions or issues you can always contact us. We respond fast! ⚡️

Get this premium and exclusive list now!

22. Lauren Curtis

Lauren Curtis is one of the most-followed Australian women on Youtube with 3.3+ million subscribers.

@laurencurtis

Born in Perth, Australia; Laurent Curtis is one of the most popular Australian women on Youtube. Her channel is centred around all things beauty – from makeup and hair tutorials to skincare product reviews and hauls – She has got everything covered! Related: The best skincare products and brands list.

Lauren has collaborated, endorsed and partnered with different brands including: Revlon, Pantene, Garnier Fructis, Plasma App, Loungeface, Vitasoy, White Fox, Hello Molly Swim, Tribe skincare, The Quick Flick, Loving Tan, GHD hair, Asus laptops and other brands.

Just in: the top 10 most-followed Australian female athletes on Instagram – ranking list.

Related: the best skincare products and brands.

21. Ellen Pellon

Ellen Pellon (Kyutie channel) is one of the most popular Australian female Youtubers with 3.3+ million subscribers.

Ellen Pellon – known as “Kyutie” on Youtube – is a Vietnamese-Australian woman YouTuber (formerly oJayWalker).

Kyutie shares “reaction” videos of everyday life stories of her fans, fashion, food and other types of content.

Next: The top 20 Australian women on Youtube

The most popular Australian females on YouTube influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy. No doubt, they have the power to increase sales as long as there is a right fit.

Marketers also checked out some of the top 10 most-followed Australian female sports athletes on Instagram.

How to reach the 10 million YouTube subscribers

• Relatability. People have to relate to your content to follow you. There are different strategies to achieve that. Some might include producing video stories people normally feel guilty about or can connect to someone who may be guilty so they can experience the pleasure of sharing the story.
• Fun. There is a strong positive association of fun elements with the level of fans, followers and subscribers. An example is the Australian trio SketchSHE which has produced fun videos that their audience likes.
• Great branding: Popular Australian YouTube channels ensure all videos are branded via watermarking each video with a logo, web address and some great cover images for both the channel and the video’s thumbnails.
• Content tilt: As our friends at Content Marketing Institute call it, popular YouTube channels find a unique flavour to tell your stories. One of the most popular videos by an Australian YouTuber in 2016 was the  “How to Masturbate” video by the  “How to Basic“ channel. The channel offers a different perspective on “how-to’s” which you might find weird, amusing, strange, bizarre or cool.
• Creativity. Most Australian channels with over one million subscribers ensure there is a creative angle not only
• Collaborations with other creators. Flume music producer and Youtube channel collaborate with other popular artists for his music including artists such as Moon Holiday, Jezzabell Doran, Chet Faker, T-Shirt and others.
• Surprise. For example, the Planet Dolan channel offers 535 videos with 1.092 billion views in total. Most videos “surprise” people with cool content they might never be exposed to otherwise.
• Youtube branding. Promote the new YouTube logo on all your online properties and link to your YouTube channel.

Popular this month: the top 25 most popular Australians on YouTube (all genders)

Marketers checked out some of the top 10 most-followed Australian women on Instagram list.

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Conclusion

Some of these top 25 popular Australian women on YouTube can help your brand reach new audiences. These top Aussie female Youtubers come from different backgrounds and work in different industries.

eDigital can help you conceptualise, plan, develop, run and optimise successful YouTube ad campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: The top 20 Australian women on Youtube

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 25 MOST FOLLOWED AUSTRALIAN WOMEN ON YOUTUBE IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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