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THE TOP 10 YOUTUBERS IN THE UK IN 2025

Whether you are a marketer or a YouTube creator you can boost your YouTube video views and subscribers by learning from the top best and most popular YouTubers in the UK 2025 list. This top 10 ranking list includes YouTube creators in the United Kingdom with the most followers.

Brought to you by Mau, a Senior Youtube Marketing Specialist at eDigital.

THE TOP 10 BRITISH YOUTUBERS IN THE UK IN 2025

In a world of millions of rats racing the corporate ladder, wasting their precious time in toxic work environments and overly-competitive one-upmanship; it is encouraging to have all these British rebellious content creators and courageous storytellers showing us the fun, stupidity, fears and mistakes of the “modern” world and the current decadent society.

Plus the numbers don’t lie.

They show that British people love to feel authentic video content and entertainment on YouTube.

The top 5 reasons Brits love YouTube creators

1. Authentic content. British are wary of content that feels forced or inauthentic; they’re much more likely to listen to—and be won over by real voices and people who sound and feel like them. 7 out of 10 YouTube subscribers say they relate to YouTubers more than traditional celebrities.
2. Their choice. British can watch what they want, whenever they want and skip everything else. This translates to a hugely important feeling: liberation. They want content that can be worked around their lives.
3. Learn anything. YouTube has democratised knowledge, providing a place where people can watch and learn just about anything they can think of i.e. “unboxing videos”, “how-to” guides, tutorials, etc. YouTube has become Britain’s visual online help and archive of thousands of visual instruction manuals.
4. Living vicariously through other people’s experiences. British consumers who have the desire to do anything that seems impossible to them for any economic, physical or mental reasons, can do it vicariously by following their local heroes on YouTube.
5. Popular Brits on YouTube define trends. YouTube creators are the drivers of new cultural movements and some of the latest trends.

YouTube is the pulse on culture

What can the top 10 most popular YouTube channels tell you about British culture? The below list confirms the British obsession with online music, entertainment and original content.

A fast rise of popular YouTubers in the UK

With today’s access to HD smartphones at a low cost, anyone can be a YouTuber and create video content.

The most important difference that makes some few YouTubers extremely popular with their subscribers seems now to be the level of creativity and some key factors we will discuss below.

Unlike Instagram, YouTube has been offering a revenue-sharing model with its creators for years, allowing them to make money from their video views. This is a massive reason for the quality of content on YouTube and the number of viewers engaged.

THE  TOP 10 MOST FOLLOWED BRITISH YOUTUBE CHANNELS IN 2025

For many popular YouTubers in the UK, what started as a fun side project is now a full-time gig bringing them millions of dollars.  Some of YouTube’s biggest channels in the UK are launching their own production companies and hiring other digital natives just like them. And they’re creating an economic ecosystem that doesn’t necessarily rely on YouTube’s shared ad revenue.

These YouTube stars in the UK are also using apps, subscription services, crowdfunding, merchandising, movies and books and licensing their content to reach audiences outside YouTube.

British YouTube creators with the most followers aren’t just videographers; they are also creative individuals and passionate entertainers. The below famous British YouTubers with millions of subscribers may be changing and shaping UK culture and can help brands influence and shift brand perception and preference.

Some of the below most popular YouTube channels in the United Kingdom with the most subscribers are also included in the top 25 most-followed Brits on Instagram – List

8.  Daniel Robert Middleton (DanTDM)

DanTDM is one of the top British people on YouTube with 29.2+ million subscribers

@DanTDM

DanTDM is a popular British Minecraft gamer.

Some of the world’s top 10 most popular YouTubers are also gamers.

shhh… Want your new video to go viral?

Marketers are reading How to make a video go viral

YOUTUBE NEED MORE CREATORS!

In the Q1 2021 earnings report, Alphabet – YouTube’s parent company – confirmed YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from $4 billion from a year ago, for a growth rate of 49%. This is an acceleration over its 46% growth in Q4. It’s also nearly twice the growth rate of Netflix, which reported 24% revenue growth in Q1 and expects growth to slow to 19% next quarter. If its current growth trajectory continues, YouTube will book between $29 billion and $30 billion in revenue this year. Netflix is expected to report $29.7 billion in revenue for 2021, according to Refinitiv. To keep up with this growth, we estimate YouTube will continue supporting new creators with the best tools and resources to make them succeed.

Exclusive read: This year’s top 10 Pinterest marketing trends

7. Adele

Adele is one of the most popular British people on YouTube with 32+ million subscribers.

@adele

Adele is a popular English singer

Adele’s controversial Bantu knots showed off at a Jamaican festival in London in Aug 2020, creating a huge outrage within the African-Jamaican community as some people of colour saw it as cultural appropriation and not cultural appreciation.

Why some people did not like Adele’s hair knots?

The massive backlash on social media was due to the fact that People of Colour often see white people (especially celebrities) try and look “black” in a disposable and disrespectful way.

Some argue her knots are cultural appropriation as they are just worn as a party outfit and taken off again and disposed of.

One of the main critics was Ateh Jewel, a Beauty Industry journalist who wrote on the Glamour website:

“Has Adele ever worn Bantu Knots to a red carpet event? Has she ever worn Bantu Knots on an Album cover or to a celeb party? Who did her Bantu Knots, was it a black stylist, does that or should that matter? I have spoken to many black hairstylists, who are often wheeled in to do curls and coils on pop stars and celebs and wheeled out again – whilst the white celebrity hairstylists take all the money and credit. In this light, do you feel Adele’s Bantu knots are exploitation on many levels?”

Marketers are learning how to make a video go viral.

6. Dream

Dream is one of the top British people on YouTube with 32.1+ million subscribers.

@dream

Dream is a popular British Minecraft gamer.

Some of the world’s top 10 most popular YouTubers are also gamers.

People who read this article also read > The top 10 Gen Z characteristics

5. NoCopyrightSounds

NoCopyrightSounds is one of the most-followed British channels on YouTube with 33.9+ million subscribers.

@NoCopyrightSounds

NoCopyrightSounds is a British electronic dance music record label founded by Billy Woodford that offers music to creators.

Most read today: This year’s top 10 TikTok marketing trends

4. Mr Bean

Mr Bean is one of the most-followed British people on YouTube with 34.1+ million subscribers.

@MrBean

Rowan Atkinson (Mr Bean) is a popular English TV Comedian and actor.

Marketers are learning how to write the best social media brief template

3. SSSniperWolf (Lia)

SSSniperWolf is one of the top British people on YouTube with 34.8+ million subscribers.

@SSSniperWolf

Lia is a popular British-American video gamer and prankster.

2. One Direction

One Direction is one of the most popular British channel on YouTube with 39.3+ million subscribers.

@onedirectionchannel

One Direction is a popular British pop music band.

The Popular British music boy band have endorsed, partnered and collaborated with top brands including: Colgate, Toyota, Honda, Coca-Cola, Pepsi, Pokémon, Nokia, Shazam and others.

1. Ed Sheeran

Ed Sheeran is the top British people on YouTube with 55.5+ million subscribers.

@EdSheeran

Ed Sheeran is a popular British singer.

Is your YouTube marketing generating sales and profit for your business?

You can start  the best social media strategy with clear and defined objectives that will make you grow your business.

In fact, a well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft the best social media strategy today!

I guarantee you will never return to the way you were doing YouTube marketing.

WATCH OTHERS WATCHING

The new addition and fetish for watching YouTubers “react” to other people’s videos will continue. People enjoy watching others watch not only online gaming but any sort of events: sports games, cooking, casinos, going shopping, interviews and awards ceremonies.

How to hit the 10 million YouTube channel subscribers

• Relatability. People have to relate to your content in order to follow you. There are different strategies to achieve that. Some might include producing video stories people normally feel guilty of or can connect to someone who may be guilty so they can experience the pleasure of sharing the story.
• Fun. There is a strong positive association of fun elements with the level of fans, followers and subscribers.
• Great branding: Popular British YouTube channels ensure all videos are branded via watermarking each video with a logo, web address and some great cover images for both the channel and the video thumbnails.
• Content Tilt: As our friends at Content Marketing Institute call it, popular YouTube channels find a unique flavour to tell your stories.
• Creativity. Most British channels on YouTube with over one million subscribers ensure there is a creative angle.
• Collaborations with other creators.
• Surprise.
• YouTube branding. Promote the new YouTube logo on all your online properties and link to your YouTube channel.

Other popular British YouTube channels

• Mister Max (@MrMaxLife). 23+ million subscribers
• JELLY. 23+ million subscribers

Partnering with popular British YouTubers – top benefits

• YouTube creators can add authentic associations to brands. When creators collaborate with brands, the result needs to feel like an authentic, organic product of that creator’s channel. Successful partnerships require a shared purpose and, most importantly, a desire to create innovative content that will inherently appeal to a creator’s audience.
• YouTube British creators reach real people. There’s one thing creators and brands can agree upon: Audience is everything. Much like brands, creators are constantly shaping and refining their identities to reach broad (or even niche) audiences. Both creators and brands measure engagement to determine their value and reputation, with the goal of earning and holding their audience’s undivided attention.
• All in one. When working with a popular YouTube creator, brands get all in one: the creative concept, creative art, pre and post-production house which includes talent, shooting, coming up with ideas, editing, etc. far cheaper than what it would cost doing the same with a creative agency.
• Huge Reach. Brands get guaranteed thousands – if not millions – of video views when working with popular YouTube creators, ensuring your brand hits your campaign objectives.
• British YouTube creators can generate a positive social impact. Whether they’re encouraging body positivity and confidence or offering their fans different perspectives and new ways to drive change, an increasing number of creators are using YouTube to spread social awareness. Why? Because online video enables creators to tell their stories to a diverse, global audience.

Does virality make a YouTube channel popular?

One of the most interesting and well-done studies in the field of Virality is by The Ehrenberg-Bass Institute “Viral Marketing – The Science of Sharing” by Karen Nelson-Field. Some interesting insights of the study include:

• Don’t under-invest in distribution (reach) and over-invest in creative. It’s cool being the best guitarist in the world, but if you are playing in your bathroom, no one will ever hear you. The same goes for creating contagious video content. Most of the viral video content has paid for reach to make it super viral.
• Be positive. Video content which draws a strong, positive emotional response is 30 per cent more likely to be shared than those which elicit strong negative emotions. Strong negative emotions such as anger or shock can prompt us to share, but it is a tough one to get right, as you risk alienating your consumers. Focusing on positive emotions is a much safer bet.
• Forget cute cats and celebs, focus on personal triumphs and the weather. It’s a myth that all you need to do to make a video go viral is stick a cute cat in it. Such creative devices are useless if your video does not elicit strong emotions from its audience. However, there are some creative devices that are highly likely to attract large amounts of sharing and are underused by marketers. One is a personal triumph, used by such ads as P&G’s “Best Job” from the 2012 Olympics. However, a safer bet is science/weather/nature-oriented videos. If there is such a thing as a “sure-fire” approach to viral marketing, then these come the closest.

Marketers checked out some of the top 25 most-followed Brits on Instagram

Conclusion

As recently keynoted (minute: 24:10) by  Susan Wojcicki (YouTube CEO); someo of the top 10 YouTube creators in the UK have an amazing opportunity to work with the TV and film industry too.

Example: Flulla YouTube creator who starred in the “Pitch Perfect II” movie (2015) and now starring in his own movie “Buddy Moon” (2016) or Issa Ray YouTube creator of her YouTube channel: Awkward Black Girl who signed with HBL for the series: “Insecure”. Another example is Rachel Bloom YouTube creator who successfully partners with The CW Network to launch her comedy series: “Crazy Ex-girlfriend”.

Some of the best British YouTube creators in the UK may want to get involved with YouTube Red (ad-excluded experience) which is YouTube’s channel for original series made by YouTube creators and currently is closely competing with rival similar cable shows.

The creators featured on YouTube Red get a boost on their YouTube subscription and watching time on their main ad-supported channels and most of these new fans are coming from users who had not watched that content before.

eDigital can help you conceptualise, plan, develop, run and optimise successful YouTube ad campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE MOST FOLLOWED BRITISH ON YOUTUBE IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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